Kali Rogers is the CEO and founder of Blush Online Life Coaching. She has her BA in Psychology from the University of Texas in Austin and her masters in counseling from Southern Methodist University in Dallas. She currently lives in Los Angeles, where she leads a team of five who coach millennial females all over the globe through the Quarter Life Crisis.
Kali first began to develop the idea for Blush while bartending her way through graduate school. She noticed the high turnover of young female managers and pitched the idea of online counseling to the large restaurant chain where she worked. Although they didn’t bite, Kali continued to be drawn to entrepreneurship, and when she was fired from a traditional counseling job, the time was right to start Blush.
Blush’s mission is to provide affordable, convenient and professional online life coaching for any girl, anywhere. The company is dedicated to encouraging, motivating and challenging girls from all over the globe. On this episode of the podcast, Kali destroys the stigma associated with counseling (strong, successful people benefit from coaching), explains Blush’s validating coaching style and encourages aspiring entrepreneurs to take the leap.
High functioning individuals benefit from counseling and coaching services
The psychological challenges of entrepreneurship
Kali’s advice to aspiring entrepreneurs
Definition of Quarter Life Crisis
Kali’s Marketing Tips:
Customize your services to maximize accessibility
Connect with Kali Rogers
Laura returns with another solo podcast to share her business secrets with beginning freelancers. She offers advice in several areas of business basics, including marketing, dealing with difficult clients, developing a support system and establishing your schedule.
Learn from the best as Laura shares her own stories about getting started in the freelance writing business. Find out how she deals with negative comments from friends and colleagues who don’t acknowledge freelancing as a ‘real’ career and the strategies she employs to sever ties with difficult clients.
Laura also explains how conversion rate shifts as you become more established and why setting official business hours is necessary to maintain work-life balance. If you’re just getting started in the freelance writing business, this podcast is a must-listen!
The breakdown of marketing vs. delivering work to clients
The power to say ‘no’
Laura’s advice about finding a support system
The benefits of establishing official working hours
Connect with Laura Pennington
Kim Garnett is the founder of Brainy Girl Virtual Assistant. She and her team help online course creators with the technology and marketing of their online courses. They assist with the strategy and implementation of sales funnels, landing pages, webinars, email marketing and social media marketing for clients. Kim has created several successful online courses, and she is passionate about helping other entrepreneurs create passive income streams.
Kim was working a regular job and hating it when the idea for Brainy Girl was born. Wanting to get back to her first love of helping business owners and entrepreneurs, Kim placed an online ad and landed her first client. She worked nights and weekends and got very busy very quickly. Soon Kim was able to leave her j-o-b and freelance as a generalist. In the four years since, she found her niche – helping online course creators – and her team has grown to seven.
On this episode of the podcast, Kim explains how to utilize email marketing, drive traffic to your website and build a results-oriented lead magnet. She also opens up about the current challenges she faces in growing a virtual team and mistakes she made along the way to building Brainy Girl.
Kim’s secrets to finding freelance work
Email marketing is an important component of your overall marketing strategy
Kim’s advice for luring potential clients to sign up for your email list
Kim’s suggestions for attracting customers to your website
Steps to launching your email marketing list
Common stumbling blocks to creating an online course
Kim’s tips for using marketplaces like Udemy and Upwork
Kim’s best advice for people who are just getting started
Connect with Kim Garnett
Getting noticed online is a challenge, but Erin Montgomery has the secret sauce. She is the founder of Piper Media, a boutique communications agency that offers social media packages and à la carte services developed through Erin’s ten years of media and public relations experience. She works with both brick and mortar businesses local to her native Toronto and savvy online creatives across the globe.
On this podcast, Erin addresses the value of social media in marketing your business, maintaining self-discipline when you’re self-employed, and establishing clear boundaries with clients.
Erin’s smart strategy for landing new clients
The secret weapon for staying disciplined when you work for yourself
Set boundaries to establish work-life balance
Erin’s advice regarding how to package your work
Leverage Facebook to reach potential clients
Erin’s keys to getting the most value out of your social media content
Make use of a scheduling tool to plan your posts
You don’t need a fancy degree to land a job in social media marketing, but you do need to understand the channels and be willing to do the work
Hootsuite Academy https://hootsuite.com/education
Connect with Erin Montgomery
Mella Barnes is a session singer, songwriter and producer living in Nashville, Tennessee. An animal lover, she has three dogs, a rabbit and any number of foster animals in various shapes and sizes. Mella is the author of Way Less Cowbell, a book on communicating with session musicians. She specializes in helping others complete their musical projects, working with corporate clients, songwriters and individuals with no musical background who want to compose songs for their loved ones as gifts.
On this episode, Mella offers advice for creatives seeking to use their talents in entrepreneurial ventures, discussing marketing strategy, organization and work-life balance.
Mella’s advice for people who are considering starting an online business
While many advise that you stick to one marketing platform, Mella argues that a diversified approach makes you “as findable as you can be”
Mella’s tips for staying organized and meeting deadlines
As you strive to achieve work-life balance, practice daily self-care
Mella’s guidance for creatives who believe they can’t get paid to do what they love
Mella’s advice for dealing with difficult clients:
Music playlists can help you focus and get motivated to work
Start where you are and celebrate progress, even if it’s only 15 minutes
Mella’s Book Way Less Cowbell: How to Communicate Your Musical Ideas
Connect with Mella Barnes
Laura is back with a solo podcast to discuss the benefits of taking on freelance projects that are outside your comfort zone. Although her core business is SEO blog writing supplemented by a handful of project management and coaching jobs, Laura recently had the opportunity to assist a client in the development of an advertising budget. Inspired by this experience in print and digital marketing, she outlines the beauty of accepting opportunities that are not on-brand, the advantages of developing new skills and the ways freelancers can leverage newly discovered abilities to expand and transform their businesses.
Although you might hesitate to accept a project that seems unglamorous or outside your niche, listen and learn how to change your mindset, expand your skill set and uncover your hidden talents!
Every project you take on as a freelancer will not be on-brand
Reasons a freelancer might take on projects outside their comfort zone
Laura’s guidance about focusing on a niche
The benefits of taking on (and even pitching) opportunities that aren’t a perfect fit
Laura’s advice about choosing projects that aren’t spot on
Complementary offerings allow you to pitch additional services to existing clients
Connect with Laura Pennington
Daphne Gray-Grant grew up in the newspaper business. Her parents owned a struggling weekly, where she worked from the age of 16. From there she advanced to the position of senior editor at a major metropolitan daily, supervising a dozen reporters and editors and managing several daily pages. Eventually she spent four years as a director of communications for the newspaper’s parent company.
Today Daphne is a communications consultant, writing and editing coach, and the author of the best-selling book, 8½ Steps to Writing Faster, Better. She is currently working on her second book titled Writing Your Crappy First Draft. Her popular newsletter Power Writing, which is delivered to more than 12,000 readers around the world, helps corporate communicators, business owners and students write better, faster.
Daphne is also the mother of triplets, which only serves to cement her reputation as a compulsive overachiever. This time on the podcast, Daphne walks us through her journey from traditional job to self-employment and teaches us how to manage our time to accomplish long-term goals as we write better – faster!
Daphne’s best tip for writing faster without sacrificing quality is to break the habit of editing-while-you-write
Daphne’s advice for reaching a long-term writing goal:
What is most important to you may not be the most urgent
Daphne’s tips for making a long-term goal into a bite-size, achievable project
Your feeling about your writing is irrelevant to the number of words you produce
Select your topics in advance so that you are not faced with a blank page when you sit down to write
Daphne’s Book 8 ½ Steps to Writing Faster, Better
Connect with Daphne Gray-Grant
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Frank Salas (also known as the Talented Mr. Salas) is a serial entrepreneur from Texas living the digital nomad lifestyle. He was born homeless to a single mother, English is his second language, he was raised on a rural farm in Mexico, and he dropped out of college to start his first business at the age of 20. Starting with limited resources, Frank leveraged social media marketing to blow up his business and developed a unique skill set of hiring offshore assistants to grow his online empire while leveraging his currency to get the most return on manpower for his dollar. Today he travels the world, sharing knowledge on entrepreneurship with social media. When he’s not live streaming growth hacks for his tribe, the Talent Tribe, he’s probably somewhere on a rooftop smoking cigars or enjoying some yoga and posting it on his Snapchat.
On this episode of the podcast, Frank talks about his all-in attitude toward entrepreneurship, strategies to build your tribe via social media presence, and how you can scale your business through outsourcing. Get ready to get inspired!
Frank’s litmus test for deciding if entrepreneurship is for you
The Four E’s of Value
Frank’s advice for determining your target followers:
Successful entrepreneurs understand that social media is today’s primary marketing strategy and build an online presence to establish their tribe
Frank’s guidelines for outsourcing to scale your business:
Knowledge is not power… The application and execution of knowledge is the power.
Connect with Frank Salas
Welcome to the premiere of the Better Biz Academy podcast with Laura Pennington! Laura is a wildly successful freelance writer who creates content for a variety of clients, including entrepreneurs, small business owners, life coaches and law firms. She is also the owner of Six Figure Writing Secrets, a platform through which she teaches new and emerging freelancers how to build and grow their businesses.
In 2012, Laura left a teaching career to pursue freelance writing full-time. In just 18 months, she established a six-figure freelance writing business. She is passionate about teaching others how to skip the trial-and-error stage and fast track their careers in freelance writing. On this episode, Laura covers the benefits of pursuing a freelance writing career and outlines the three things you must have to get started.
Don’t fall for the myth that it’s too much work to get started
While 80% of new businesses fail within the first year, freelance writing is low risk but has a high potential reward
Another benefit of pursuing freelance writing is that it fits in well with other responsibilities
Laura’s 3 Non-Negotiables for Landing Clients:
Laura’s advice for presenting yourself as a competent professional:
Connect with Laura Pennington