Sarah Foster quit her 9 to 5 job two years ago and now works full-time from her home studio as a jewelry designer as well as a design, branding and marketing consultant to female entrepreneurs and host of the FIT & FIERCE Podcast. As founder, creator and Chief Foul Mouth of Bad Bad Jewelry, Sarah’s mission is to inspire and empower women to go after what they want.
Sarah began her career working in the call center for Amazon, then taking a job in the financial industry. Seeking a creative outlet, Sarah started designing one-of-a-kind jewelry as a side gig. Eventually, she founded the company Nomadic Fashion and tried jewelry full-time. After two years of entrepreneurship, Sarah was struggling and realized that it was necessary to return to the corporate world. Landing a job as an executive assistant at a design firm, Sarah earned enough money to fund the next step of her journey and Bad Bad Jewelry was born. On this episode of the podcast, Sarah offers advice about outsourcing and inspires you to take risks and do the work you love.
Sarah’s tips for gaining confidence
If you’re working a job that doesn’t make you happy, use it as motivation to discover your true passion
Sarah’s advice for struggling entrepreneurs
Sarah’s guidelines for juggling multiple projects
Sarah’s suggestions for beginning entrepreneurs
“It’s going to be okay”
Feel the Fear … and Do It Anyway by Susan Jeffers
Connect with Sarah Foster
Laura returns with a mini-master class in duplicate content. Prepare to learn what it is and why it matters on this episode of the Better Biz Academy podcast!
As a freelance writer, it is paramount to understand that you cannot get away with copying someone else’s work. Even if it is unintentional, word-for-word phrasing already used on other sites has dire consequences for search engine rankings – not to mention the loss of credibility you will suffer as a freelancer.
Laura explains how to protect yourself and provide a guarantee that your content is 100% original! Click and listen to learn how to identify duplicate content and help your clients stay out of “Google jail.”
The definition of duplicate content
The consequences of duplicate content
The benefits of using Copyscape
Laura’s advice for freelancers hired by clients with duplicate content
Laura’s tips to avoid inadvertently submitting duplicate content
Laura’s Full List of Courses https://laurapennington.teachable.com/
Connect with Laura Pennington
Ardelia Lee is a content roadmap engineer and copywriter who helps small business owners create intentional, goal-oriented content that supports long-term business growth. She earned both a BA and MA in English Language and Literature from Sam Houston State University. After moving from Texas to Detroit, Ardelia landed her first client, a small news publication called Daily Detroit, by answering an ad on Craigslist. That partnership led to referrals, and soon she had developed her niche in content strategy and copywriting for businesses. When she’s not scheming with her clients, you can find her curled up with an obnoxiously long fantasy novel and a warm cup of coffee.
On this episode of the podcast, Ardelia gets down to the nitty gritty of content strategy and reveals the common mistakes business owners make in that regard. She walks us through the steps she takes to develop working relationships with new clients and the Content Cleanse Challenge she is offering now!
Quality leads can come from a number of sources
The benefits of juggling a dozen (or more!) clients at one time
Ardelia’s ‘freelancer writer challenges’
Ardelia’s advice for freelancers just getting started
Freelancers must devote time to both project completion and marketing the business
Clients don’t know or care when you do the work, as long as you meet deadlines
Ardelia’s onboarding process for new clients
Common mistakes business owners make re: content strategy
The advantages of pricing by writing packages
Ardelia’s strategies for growing her business and business connections
Ardelia’s best tip for content creators
Connect with Ardelia Lee
Laura returns with another solo podcast to share the strategy she uses to make the most of her writing time, the Pomodoro Technique. This approach wires your brain to focus on a single, specific writing task for a short burst of 25 minutes before allowing yourself a five minute break. While she initially resisted implementing this approach, Laura came to realize that she was less effective when multitasking and did benefit from working on a given task, free from distractions.
Listen in to learn how the Pomodoro Technique helped Laura triple her business revenue, take on more clients and have time for herself and other projects! Then implement this valuable brain hack to increase your own productivity without sacrificing the quality of your work.
Guidelines of the Pomodoro Technique
Laura’s advice for dealing with stray thoughts that don’t apply to the task at hand
Consider utilizing tools to help you focus
Laura’s tips for making breaks purposeful
More time in front of the computer doesn’t necessarily result in increased productivity
Determine the time of day when you are most effective and focused to double or even triple your productivity
Laura’s Pomodoro challenge
Connect with Laura Pennington
Kali Rogers is the CEO and founder of Blush Online Life Coaching. She has her BA in Psychology from the University of Texas in Austin and her masters in counseling from Southern Methodist University in Dallas. She currently lives in Los Angeles, where she leads a team of five who coach millennial females all over the globe through the Quarter Life Crisis.
Kali first began to develop the idea for Blush while bartending her way through graduate school. She noticed the high turnover of young female managers and pitched the idea of online counseling to the large restaurant chain where she worked. Although they didn’t bite, Kali continued to be drawn to entrepreneurship, and when she was fired from a traditional counseling job, the time was right to start Blush.
Blush’s mission is to provide affordable, convenient and professional online life coaching for any girl, anywhere. The company is dedicated to encouraging, motivating and challenging girls from all over the globe. On this episode of the podcast, Kali destroys the stigma associated with counseling (strong, successful people benefit from coaching), explains Blush’s validating coaching style and encourages aspiring entrepreneurs to take the leap.
High functioning individuals benefit from counseling and coaching services
The psychological challenges of entrepreneurship
Kali’s advice to aspiring entrepreneurs
Definition of Quarter Life Crisis
Kali’s Marketing Tips:
Customize your services to maximize accessibility
Connect with Kali Rogers