Automated Marketing to Your Ideal Clients with Oguz Konar-EP056

85% of small business fail within the first 12 months because new entrepreneurs don’t take the time to identify and understand their ideal customer. If your new venture is struggling to get off the ground because you are hurting for clients, today’s guest is prepared to offer guidance around getting your product or service in front of the right audience and then creating an automated system of lead generation to produce consistent sales.

Oguz ‘Oz’ Konar grew up watching his father start business after business, all of which ended in bankruptcy. Motivated to understand what makes a business successful, he studied sales and marketing strategy to identify common mistakes made by aspiring entrepreneurs – and how to avoid them. With seven years of sales management and marketing experience under his belt, Oz founded Local Marketing Stars to assist small business owners in the implementation of productive marketing strategies. He has written two books about online marketing and marketing automation, and he is currently running four companies of his own.

Oz is an expert in the area of results-driven marketing strategy, and today he explains why automation is essential, the seven marketing strategies you need to know, and the function of a small business website. Listen in as Oz reveals his greatest challenge in building his consulting business and how to get your product or service in front of its target audience!

 

Key Takeaways

The importance of marketing automation

• Too many small businesses rely on ‘random acts of marketing’
• No systems in place to measure results
• Automated system of generating leads, sales is essential
• Business must run itself when you aren’t present

 

The first step toward automated lead generation

• Look at products, services
• Determine what has been most successful
• Develop system to get right offer to right people

 

The greatest challenge Oz faced in building his own business

• Difficulty focusing on single vertical
• Felt like missing out on opportunities
• Wanted to do lead gen for variety of small businesses
• Realized niching down was easier to scale, produced better results for clients

 

Oz’s seven marketing strategies you need now

• Understand your audience
• Work on offer (solve problem for audience)
• Find your customers (identify channels)
• Develop core message
• Create proven sales model
• Establish system to retain customers
• Develop system to generate referrals

 

Oz’s advice regarding small business websites

• Understand their function – to generate, convert leads
• Capture email addresses of visitors
• Ensure that your site accommodates search engines
• Study your analytics and optimize page by page

 

Oz’s #1 tip for aspiring entrepreneurs

• Interview 10-15 potential buyers
• Get their feedback re: your product/service
• Ask them to walk you through pain points
• Build your business based on feedback

 

Connect with Oguz Konar

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