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Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Briggs.
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Now displaying: Page 1
May 25, 2017

As online business owners, we realize the value in having a website that’s easy to navigate and filled with content that provides value to our potential clients. But how do you know which blog posts are the most popular, or when people are leaving your page? Today’s guest unlocks the mystery of Google Analytics, explaining how to use the information it provides to upgrade your marketing strategy!

 

Katie Williamsen is the founder of Katie Williamsen Web and Social Media Consulting, LLC. She is on a mission to empower female entrepreneurs, making sure their online tools are working and converting better than ever before. She spent eight years working traditional jobs in the non-profit world and education before being diagnosed with narcolepsy. Katie needed a flexible schedule, and she had always dreamed of being an entrepreneur, so she launched her business in early 2016.

 

Katie has a master’s degree in interactive media, and she is prepared to share her expertise as a web strategist with you! Listen in as she explains how a novice can use Google Analytics to adjust her marketing strategy and her best advice for boosting your conversion numbers.

 

Key Takeaways

How Katie’s business grew and evolved

  • Identified ideal client (service-based female business owners)
  • Recognized market needs that aligned with skill set

 

The value of Google Analytics

  • Provides info re: how people navigate your site and when they leave

 

How a novice can use Google Analytics

  • Ensure it’s working, installed correctly (compare numbers with Squarespace or WordPress)
  • Enable demographic information to learn about the people on your site
  • Find out which websites are referring the most traffic to your site
  • Uncover the social media platforms generating the most referral traffic
  • Take a day and explore – you can’t break it!

 

How to adjust your marketing strategy based on Google Analytics

  • Create content upgrades
  • Leverage popular content with blog post updates and correlated posts

 

Katie’s tips for designing content upgrades

  • Choose something that complements your blog post (e.g.: video series, checklist)
  • Make it easily digestible

 

How to upsell your current clients with Google Analytics

  • Offer Google Analytics audit, content upgrade suggestions
  • Client can add you to account as viewer
  • Google Analytics Academy offers certification

 

Katie’s best advice for boosting conversion numbers

  • Simple, organized navigation with fewer than seven items
  • Clear description of who you are and what you do
  • Photo of yourself
  • Call to action

 

Katie’s keys to success

  • Respond to feedback, analytics
  • Be flexible and adapt to the market
  • Shift quickly when something isn’t working

 

Resources

Amy Porterfield

Google Analytics Academy

Rework by Jason Fried and David Heinemeier Hansson

 

Connect with Katie Williamsen

Website

Facebook

Twitter

Instagram

Pinterest

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