As online business owners, we realize the value in having a website that’s easy to navigate and filled with content that provides value to our potential clients. But how do you know which blog posts are the most popular, or when people are leaving your page? Today’s guest unlocks the mystery of Google Analytics, explaining how to use the information it provides to upgrade your marketing strategy!
Katie Williamsen is the founder of Katie Williamsen Web and Social Media Consulting, LLC. She is on a mission to empower female entrepreneurs, making sure their online tools are working and converting better than ever before. She spent eight years working traditional jobs in the non-profit world and education before being diagnosed with narcolepsy. Katie needed a flexible schedule, and she had always dreamed of being an entrepreneur, so she launched her business in early 2016.
Katie has a master’s degree in interactive media, and she is prepared to share her expertise as a web strategist with you! Listen in as she explains how a novice can use Google Analytics to adjust her marketing strategy and her best advice for boosting your conversion numbers.
Key Takeaways
How Katie’s business grew and evolved
The value of Google Analytics
How a novice can use Google Analytics
How to adjust your marketing strategy based on Google Analytics
Katie’s tips for designing content upgrades
How to upsell your current clients with Google Analytics
Katie’s best advice for boosting conversion numbers
Katie’s keys to success
Resources
Rework by Jason Fried and David Heinemeier Hansson
Connect with Katie Williamsen