So you’ve launched a product or service you’re really proud of, complete with a stellar membership site, but all you hear are crickets. Today’s guest has firsthand experience with this frustrating scenario, and she is here to help you learn from her mistakes and build an audience first.
Nathalie Doremieux and her husband, Olivier, spent ten years working as software engineers in Silicon Valley before returning to their native France and founding New Software Marketing in 2006. But they made the mistake of thinking that if they built a quality piece of software, people would find them. Because of their inexperience in the marketing realm, the business struggled.
Down to their last $2,000, Nathalie and Olivier invested in a coach who changed their perspective, pushing them to focus on skills they might leverage to monetize quickly. It was then that they niched down to web design and membership sites, and New Software Marketing took off. Five years later, the multi-six-figure business serves entrepreneurs and public figures including Kimra Luna, James
Five years later, the multi-six-figure business serves entrepreneurs and public figures including Kimra Luna, James Wedmore and Kate Northrup. Today Nathalie shares the importance of ‘the hustle’ early in your entrepreneurial journey, how she and her husband approach working together, and the biggest mistakes people make in building websites. Listen and learn how to build an audience that will make your product launch a success!
The mistakes Nathalie made in building her business
How Nathalie pinpointed web pages and membership sites as niche
The importance of ‘the hustle’ early on in your entrepreneurial journey
The necessity of building an audience
How Nathalie approaches working with her husband
Nathalie’s biggest accomplishment in business thus far
The biggest mistakes people make in designing websites
Off the Charts with Nathalie Lussier
Connect with Nathalie Doremieux