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Now displaying: Page 1
Jun 29, 2017

If you want to be of service to others, the first step is seeing the world from their perspective. Today’s guest argues that the most important quality of a coach is the ability to meet your clients where they are and employ empathy as you work together. Only then can you lead your mentees to the kind of creativity and innovation that fosters success.

Yvonne Smyth is a business mentor and life coach who seeks to help people Flourish – to develop empowering mindsets, to align their businesses with their values and beliefs, and to ultimately live lives of joy and fulfillment. Her greatest strength is working with people to create a compelling vision for their future, then supporting them on the journey. She is a certified NLP Practitioner, the Entrepreneur in Residence at Catalyst Inc. HQ as well as the co-founder of The Unlimited Human.

Yvonne had a successful career as a managing director of a hotel and spa, but she didn’t feel like she was doing anything well. She felt guilty that she couldn’t spend more time with her young children, and despite having the career, family, and home she thought would make her happy, she was stressed out of her head. In 2013, she took the leap into self-employment and developed a coaching business with the intention of helping people flourish and thrive. Today, she shares her secrets to landing new clients, advice around pricing your service, and her intuitive approach to onboarding new clients. Listen to understand how empathy serves as the foundation of a strong coaching practice.

 

Key Takeaways

The most important quality for a business/life coach

  • Empathy (must be able to see the world from a client’s point of view)

 

Yvonne’s secrets to landing new clients

  • Reach out to current contacts
  • Provide quality work (leads to long-term working relationships, word-of-mouth)
  • Leverage Facebook business page, groups
  • Join networking groups
  • Look for funded programs
  • Secure license for specific curricula

 

Yvonne’s intuitive approach to working with new clients

  • Start with a conversation (what life is like, typical day)
  • Observe body language, word choice
  • Note what drains/energizes client

 

Yvonne’s advice around pricing your service

  • Start in ‘middle of the road’
  • Raise prices as you demonstrate value

 

How to adapt to clients that don’t fit your program template

  • Conduct organization culture assessment
  • If resistant to change, slow down
  • ‘Speak their language’
  • Meet students where they are

 

Resources

Finding Your Own North Star by Martha Beck

Mindset: The New Psychology of Success by Carol S. Dweck

 

Connect with Yvonne Smyth

Website

LinkedIn

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