Entrepreneurship is a roller coaster ride, with extreme highs and lows. So how do you keep yourself motivated during the rough times? Today’s guests are honest in sharing the despair they have faced as well as the successes – and that was just this week! They are prepared to teach you how to be a creative hustler – embracing the process, increasing your bounce back rate, and living at the intersection of creativity and business.
Steven Picanza and Melissa Rautenberg are the husband-wife team behind The Creative Hustler, a lifestyle brand for creative entrepreneurs, as well as the brand strategy firm Latin & Code. Steven brings his talents as a brand architect, business strategist and creative entrepreneur to these endeavors, as he works to connect people, products, and organizations with their core audience.
The yin to his yang, Melissa has the tactical skills to bring Steven’s vision to life. With an expertise in inbound marketing, SEO, and PPC, her no bullshit approach has built meaningful campaigns across a variety of industries. Today they explain the unifying principles of creative hustlers and how they create balance in their lives. Listen and learn how to shift your mindset to accept that ‘the obstacle is the way.’
Key Takeaways
How ‘The Creative Hustler’ originated
The unifying principles of creative hustlers
Why entrepreneurs have a social responsibility to share the possibilities available in gig economy
The greatest challenges faced by creative hustlers
How to avoid highlight reel syndrome
The importance of mindset
How Melissa and Steven decide if a client is a good fit
How Melissa and Steven work together
How Melissa and Steven stay driven
How Melissa and Steven create balance
Melissa and Steven’s advice for aspiring entrepreneurs
Resources
The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday
Connect with Melissa & Steven