Kathryn Moorhouse is a Pinterest Expert and Social Media Strategist based in South Africa who helps high-performing female entrepreneurs grow their audience and income. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche.
With degrees in Investment Management and Marketing, Kathryn began her career in the corporate world but soon realized the corner office might not be for her. Then she became an au pair and discovered a need for kids’ clothing compatible with outdoor activity, so she founded the handmade brand, Zoey and Logan. She sought strategies for growing that business through Facebook groups, and connections she made there led to VA work managing social media accounts for other businesses. Kathryn soon found that Pinterest was her forte, and she has narrowed her focus to a single platform.
She is an obsessive planner and organizer with a deep love for good coffee, doughnuts and going on adventures around the world. On this episode of the podcast, Kathryn communicates strategies for landing clients and the value of choosing a niche!
Key Takeaways
The secret to a successful business
Kathryn’s advice for landing clients
Kathryn’s parameters for niching down
The beneficial features of Pinterest
The value of focusing on a specific niche
Kathryn’s best tips for budding entrepreneurs
Resources
Connect with Kathryn Moorhouse