Welcome back to the Better Biz Academy podcast! As we transition out of the summer and into the fall, I think now is the perfect time to talk about successfully riding the feast or famine cycle freelancers typically experience at different points in the year and which marketing strategies are still the most effective for those in the industry. One of those is Upwork.
Laura returns to walk her listeners through a critical shift she made in her freelance business that had a massive impact on her ability to earn money and only work with her ideal clients. If you are new to the freelance world and are still juggling ten, or
If you are new to the freelance world and are still juggling ten, or even twenty client projects, this episode is for you! In it, Laura explains how one-off and retainer clients are different, as well as how you might start the process of converting one-off clients into retainer arrangements.
Laura returns with another solo podcast to share the most common mistakes made by freelance writers. She offers advice in several areas of freelance basics, including the way you position yourself and your services to potential clients, as well as managing your own expectations going into the freelancing world.
Learn from the best as Laura shares her personal experience as both a freelancer and a project manager, hiring and managing other writers. If you’re just getting started in the freelance writing business, this podcast is a must-listen!
85% of small business fail within the first 12 months because new entrepreneurs don’t take the time to identify and understand their ideal customer. If your new venture is struggling to get off the ground because you are hurting for clients, today’s guest is prepared to offer guidance around getting your product or service in front of the right audience and then creating an automated system of lead generation to produce consistent sales.
Oguz ‘Oz’ Konar grew up watching his father start business after business, all of which ended in bankruptcy. Motivated to understand what makes a business successful, he studied sales and marketing strategy to identify common mistakes made by aspiring entrepreneurs – and how to avoid them. With seven years of sales management and marketing experience under his belt, Oz founded Local Marketing Stars to assist small business owners in the implementation of productive marketing strategies. He has written two books about online marketing and marketing automation, and he is currently running four companies of his own.
Oz is an expert in the area of results-driven marketing strategy, and today he explains why automation is essential, the seven marketing strategies you need to know, and the function of a small business website. Listen in as Oz reveals his greatest challenge in building his consulting business and how to get your product or service in front of its target audience!
The importance of marketing automation
The first step toward automated lead generation
The greatest challenge Oz faced in building his own business
Oz’s seven marketing strategies you need now
Oz’s advice regarding small business websites
Oz’s #1 tip for aspiring entrepreneurs
Connect with Oguz Konar
What is holding you back from pursuing the life you want? In most cases, the answer is fear. Change makes us really uncomfortable, and our brains are wired to resist anything that takes us outside our comfort zone. But today’s guest is ready to help you forge a new neural pathway and expand your comfort zone through clearly defined goals and strategic action.
Jill Ethier is a personal strategist who combines her passion for business with the power of energy to mentor aspiring entrepreneurs who want more in every aspect of their lives, from business to relationships to health and personal growth. Her online programs provide the framework to shift your mindset, reclaim your power, and fulfill your purpose.
Jill spent a number of years as the Director of Marketing for SIGA, managing four casino marketing departments. After the passing of her young daughter, she knew she wanted to live her life differently, and Jill began to study Feng Shui and other energy disciplines. In 2000, she united her love of business strategy with the study of energy to found Jill Ethier Consulting. Today she shares tactics around cultivating the right mindset, tackling resistance to change, and avoiding distractions. Listen in to understand the importance of a strong WHY and how to prioritize daily actions as you work toward a meaningful life.
Jill’s ideal client
The greatest challenge Jill’s clients face
How to cultivate appropriate mindset
How to tackle extreme resistance to change
How to avoid distractions like social media and email
Jill’s energetic platform
How accountability plays into success
Jill’s advice around goal-setting
Connect with Jill Ethier
As new entrepreneurs, we are hungry for clients. It can be tempting to take on a project that doesn’t feel quite right because we need the money and want the experience. But today’s guest argues that a poor fit leads to immense frustration, and she is here to offer strategies that will help you determine whether a client is a good match on the front end so that both parties feel comfortable moving forward.
Liz Thompson earned her undergraduate degree in communication, then pursued master’s degrees in English and literature. She worked in editing and communication in the corporate world for 15 years before taking the leap into entrepreneurship. When Liz got married two years ago, the timing was right to start her own firm so that she would have the flexibility to stay home and raise her new blended family.
Liz is on a mission to help writers find and refine their voice and share their stories with the world. She takes on fiction and non-fiction projects, and she loves to edit cookbooks. Today Liz shares her secrets around building a clientele, online networking, and pricing her services. Listen in and learn how Liz approaches scheduling clients and the process she employs to choose clients who are a good fit.
How Liz built a clientele
The value of online networking groups like Boss Mom
How Liz made the decision to invest in a business coach
How Liz structures the working relationship with writers
How Liz prices her editing services
Liz’s approach to scheduling clients
Why Liz only accepts clients that feel like a good fit
Connect with Elizabeth Thompson
If you want to make a change in your business, but you are unsure how to go about it, you may benefit from enlisting the help of an executive leadership coach. But how do you choose the right one? Should you invest in a one-on-one program, or is a group setting right for you?
Susan Barber has 20-plus years of experience as an IT and Leadership Executive. While working a traditional job, she pursued coaching as a side hustle, earning a certification in leadership coaching. When the company was going through a merger, she took a package and a leap of faith – and Susan M. Barber Coaching & Consulting was born.
Susan is passionate about helping her clients build confidence, grow as leaders and find their authentic voice. She also seeks to bring coaches together to support each other and share resources as entrepreneurs. Today she explains the differences among one-on-one, group and mastermind programs, the advantages of a structured group coaching environment, and how to choose a program that is the right fit for you. Listen in as Susan reveals what to look for in an executive business coach!
How to scale a coaching business
The difference between Susan’s group program vs. mastermind
The advantages of a structured group coaching environment
How to choose from among one-on-one, group coaching, and masterminds
When to pursue a business coach
What to look for in a business coach
Questions to ask a prospective coach
Characteristics of a quality coach
What to do if you’re not getting what you need from a coach
Susan’s advice for business owners considering an investment in a coach
Connect with Susan Barber
So you’ve launched a product or service you’re really proud of, complete with a stellar membership site, but all you hear are crickets. Today’s guest has firsthand experience with this frustrating scenario, and she is here to help you learn from her mistakes and build an audience first.
Nathalie Doremieux and her husband, Olivier, spent ten years working as software engineers in Silicon Valley before returning to their native France and founding New Software Marketing in 2006. But they made the mistake of thinking that if they built a quality piece of software, people would find them. Because of their inexperience in the marketing realm, the business struggled.
Down to their last $2,000, Nathalie and Olivier invested in a coach who changed their perspective, pushing them to focus on skills they might leverage to monetize quickly. It was then that they niched down to web design and membership sites, and New Software Marketing took off. Five years later, the multi-six-figure business serves entrepreneurs and public figures including Kimra Luna, James
Five years later, the multi-six-figure business serves entrepreneurs and public figures including Kimra Luna, James Wedmore and Kate Northrup. Today Nathalie shares the importance of ‘the hustle’ early in your entrepreneurial journey, how she and her husband approach working together, and the biggest mistakes people make in building websites. Listen and learn how to build an audience that will make your product launch a success!
The mistakes Nathalie made in building her business
How Nathalie pinpointed web pages and membership sites as niche
The importance of ‘the hustle’ early on in your entrepreneurial journey
The necessity of building an audience
How Nathalie approaches working with her husband
Nathalie’s biggest accomplishment in business thus far
The biggest mistakes people make in designing websites
Connect with Nathalie Doremieux
Some of us are attracted to online entrepreneurship because of the freedom it affords us to travel, living the digital nomad lifestyle. Others of us choose web-based businesses because we want to get off the hamster wheel and spend real quality time with our kids and partners. Today’s guest is combining both of those perks and embarking on an RV adventure with her husband and two small children, traveling the country to visit family while maintaining her online venture, brb Yoga.
Catherine Middlebrooks began a yoga practice in college. Ten years ago, she earned a certification to teach and began a successful corporate yoga business. After a move to Nashville, Catherine transitioned into a ‘regular job,’ using her master’s in experimental psychology to work in market research. But when her daughter was born in 2012, Catherine and her husband made the decision to be more intentional about their lives and start their own online business.
At the same time, Catherine was struggling to find time for yoga. As a new mom, she didn’t have 75 minutes to spend at a studio, but she knew she needed the mindfulness and calm a yoga practice provides. So Catherine developed a program of shorter, precisely designed classes to pull her out of the overwhelm and help her embrace her new life and body. She created brb Yoga to help other moms make time for self-care and restore their core strength. Today she discusses how she niched down to serve a very specific population of new moms, the challenge of maintaining her relationship with her husband as they build a business together, and her upcoming family RV adventure! Listen and learn how to employ Facebook ads to generate traffic and apply a project management system to make the best use of your time.
Why Catherine’s digital format works for new moms interested in Yoga
The value of identifying a need in the marketplace
Catherine’s struggle to attract ideal clients
Catherine’s tips for employing Facebook ads
Catherine’s biggest challenge as entrepreneur
Catherine’s upcoming RV adventure
Catherine’s best advice for aspiring entrepreneurs
Connect with Catherine Middlebrooks
One of the major hurdles online entrepreneurs face is that of scaling their business. How exactly do you generate the client base necessary to take your venture to the next level?
Susan Cabezas quit her job as a digital marketing consultant in 2010, with the hopes of building an online business. She worked as a VA through Elance while she had her first child, but struggled to make a sustainable income and eventually went back to full-time work. She was laid off in 2013 and worked for a VA company doing subcontract work when her second son was born, but again returned to a ‘regular job’ to generate consistent income. Susan has been at her current full-time digital marketing position with a large non-profit for the past three years but has built an online social media management business as a side hustle. This venture, Being More Social, seeks to help female entrepreneurs connect with their audience and grow their businesses.
Susan is also a blogger, helping busy moms live happier and be more present with their families at The Mama Resource (formerly Modern Frugal Mom). Today she shares her best tips on organization and time management as well as her vision for the future of her business. In addition, Laura offers some on-air coaching to help Susan strategize next steps as she works to position herself as a social media expert, write effective proposals, and take Being More Social to the next level.
Why Susan has struggled to move into full-time freelancing
How Susan finds clients now
Laura’s advice around scaling a social media management business
Laura’s tips for landing clients
Susan’s advice regarding time management and productivity
What’s next for Susan’s business
Susan’s #1 tip for aspiring online business owners
Connect with Susan Cabezas
Even the most passionate solopreneurs among us can get to a point where our energy is depleted and we need a break from it all. Today’s guest admits to being the Queen of Burnout, working so hard for her clients that she forgets to give herself a break.
Based in beautiful Knysna, South Africa, Carol Hampshire is a brand designer and business strategist with twenty years of experience running her own studio, Red Hot Designs. She added business mentoring to her resume ten years ago, with the intention of helping female entrepreneurs who are coaches, creatives and wellness consultants work smarter and play harder.
Two years ago, Carol hit a wall. She had taken on too much, she was losing her joy, and she could no longer deliver her best work. After a week away from her desk on a sailing trip to Turkey, Carol realized that she needed to create a business around her life, not vice versa. Today she shares her best advice on avoiding burnout, connecting with clients in the onboarding process, and allocating time away from the computer. Listen to understand why Carol makes it a point to learn what drives her clients and how to shift your business model as the need arises.
Carol’s key to consistent success
Signs of burnout
Carol’s tips to avoid burnout
Carol’s guidance around working with clients
The questions Carol asks new clients in onboarding process
Carol’s biggest challenges as an entrepreneur
Carol’s shift to working as coach/mentor
Connect with Carol Hampshire
If you want to be of service to others, the first step is seeing the world from their perspective. Today’s guest argues that the most important quality of a coach is the ability to meet your clients where they are and employ empathy as you work together. Only then can you lead your mentees to the kind of creativity and innovation that fosters success.
Yvonne Smyth is a business mentor and life coach who seeks to help people Flourish – to develop empowering mindsets, to align their businesses with their values and beliefs, and to ultimately live lives of joy and fulfillment. Her greatest strength is working with people to create a compelling vision for their future, then supporting them on the journey. She is a certified NLP Practitioner, the Entrepreneur in Residence at Catalyst Inc. HQ as well as the co-founder of The Unlimited Human.
Yvonne had a successful career as a managing director of a hotel and spa, but she didn’t feel like she was doing anything well. She felt guilty that she couldn’t spend more time with her young children, and despite having the career, family, and home she thought would make her happy, she was stressed out of her head. In 2013, she took the leap into self-employment and developed a coaching business with the intention of helping people flourish and thrive. Today, she shares her secrets to landing new clients, advice around pricing your service, and her intuitive approach to onboarding new clients. Listen to understand how empathy serves as the foundation of a strong coaching practice.
The most important quality for a business/life coach
Yvonne’s secrets to landing new clients
Yvonne’s intuitive approach to working with new clients
Yvonne’s advice around pricing your service
How to adapt to clients that don’t fit your program template
Connect with Yvonne Smyth
Many aspiring entrepreneurs get overwhelmed in the face of a very long to-do list that includes designing a website, building a customer base, and establishing trust in order to draw traffic to your site. If your business involves the sale of a product, the logistics of manufacturing and distribution get thrown into the mix as well. What if there was a platform that would take care of the majority of those things for you?
Adam Hudson is the founder of Reliable Education, a resource for entrepreneurs that teaches its clients how to establish reliable online income streams via the Amazon platform. Adam developed these strategies in the conception of his own homewares brand; its products are sold exclusively through Amazon in more than 30 countries. A serial entrepreneur who has built a number of multi-million dollar companies, Adam also leads an Amazon marketing services firm. He has been featured in countless national publications, including USA Today, The Wall Street Journal and Newsweek.
Adam’s interest in online entrepreneurship began when he was running an animation studio in California. He realized that selling his time was not the optimal business model, so he started looking for opportunities to generate reliable income through product development. He discovered the Amazon platform and realized its potential as the go-to site for consumers. Today he outlines the reasons why Amazon is a good fit for new entrepreneurs, how to choose a product for sale, and the process of selecting a manufacturer. Listen and learn how to make your product stand out on the site and generate reliable income!
Why Amazon is a good fit for new entrepreneurs
How to choose a potential product
How to differentiate your product and avoid oversaturation
Adam’s advice around choosing an industry
The next steps once you’ve selected a product
The process of packaging and shipping
Common mistakes made by novice sellers
Adam’s best advice for potential Amazon sellers
Connect with Adam Hudson
‘I want to help people, but I also want to be happy doing it.’
In a perfect world, we wake up every day motivated to do our work because it’s something we love. As online entrepreneurs, we are at an advantage: If we discover that we are no longer eager to get down to business, we have the freedom to shift our focus to something we are passionate about and make money while we’re at it! Today’s guest is on a mission to help solopreneurs generate passive income by monetizing their passion.
Ronisha Shead founded Bizzell Development Solutions with the intention of assisting online entrepreneurs in developing eCourses and workshops. An authority in the area of digital product creation, she has ten-plus years of experience creating online courses for companies like IBM, Dell, and United Healthcare.
Ronisha began her career in academics as a professor of composition and writing, developing classroom and digital courses. After seven years, she became weary of the college scene and transitioned to corporate training. Eventually, Ronisha realized that she could make more working for herself, and Bizzell was born! Her newest venture is the Moms That Hustle blog, an enterprise that seeks to help moms start a side hustle or add passive income to their business with a digital product. Today, Ronisha shares the lessons she has learned in developing her business, how she landed her first clients, and her best tips on connecting with your audience. Listen and learn to monetize your passion with a digital product!
How Ronisha landed her first few clients
How Ronisha’s pricing model has evolved
Common challenges people face in creating content (i.e.: online course, ebook)
Lessons Ronisha has learned in developing her business
Ronisha’s tips for connecting with your audience before a product launch
The benefits of being a solopreneur
The importance of self-reflection
Connect with Ronisha Shead
The beauty of freelancing is the freedom it affords you to set your own schedule, and for busy moms, that is a necessity. But taking care of kiddos is a full-time job in and of itself, so how do you carve out the time to write your blog, for example? And how do you make decisions about what really HAS to be done?
Emily McGee is the founder of My Adaptable Career, an online business that advises freelancers and solopreneurs on best business practices and intentional business growth via innovative time management solutions. She works specifically with moms looking to monetize their blogs and avoid returning to a nine-to-five.
Emily began her career as an English teacher before her husband’s job took them overseas. It was then that she began freelance writing in the education sphere, finally niching down to curriculum development. In January of 2016, she founded My Adaptable Career to offer general advice to other freelancers before finding her expertise in time management. Today Emily shares her best ideas for juggling business and baby, how she handles ‘mom guilt,’ and why freelancing is a good fit for stay-at-home parents!
The benefits of niching down
Why focusing on a particular industry makes you a better prospect
Why Emily made the shift to blogging
How Emily made the transition from freelancing to blogging
Emily’s target audience
Emily’s advice for juggling business and baby
How to handle ‘mom guilt’
Why freelancing is a good compromise for new moms
How Emily carves out time to work
Emily’s greatest challenge as a business owner
Emily’s #1 tip for aspiring business owners
Connect with Emily McGee
As freelance writers, most of us have dreamed of seeing our picture on a book jacket. But the process of finding a publisher and securing a literary agent may seem intimidating. How do you pitch your book idea to an agent? What is involved in the submission process? What’s the difference between traditional and digital publishing? It’s time to take the ‘aspiring’ out of ‘aspiring author’ with today’s guest, who answers your questions about the publishing world.
Megan Close Zavala is a literary agent at Keller Media and the creator of Turn the Page Book Coaching and Editorial. She began her career in the film industry, working in the business and legal affairs department for companies like E! Entertainment, Comcast Media Group, and NBCUniversal. After a layoff and a year in India, Megan went on a mission to land a job in publishing that would allow her to read for a living, and she became an editorial assistant at Keller Media.
Megan was quickly promoted to literary agent, and she has been working with authors in that capacity since January of 2015. Since then, she has worked with New York Times best-selling authors and spoken at writers’ conferences across the country. Megan came to realize that many writers needed additional assistance beyond what she could offer as an agent, and Turn the Page was born to provide editorial and book coaching services to authors at various stages in the writing process. Today she takes the mystery out of publishing, explaining the role of a literary agent, how to submit a proposal or manuscript, and how to establish a working relationship with a trustworthy agent. Listen in to get Megan’s best advice for aspiring authors!
The pros and cons of traditional vs. self-publishing
How to establish a relationship with a literary agent
The role of a literary agent
How to choose the right publisher
Megan’s tips for choosing an agent
Megan’s book coaching service
Common challenges of aspiring authors
The benefits of working with a book coach
Megan’s best advice for would-be authors
Connect with Megan Close Zavala
‘The waters of the internet are infested with sharks!’
By virtue of having a website, online solopreneurs are vulnerable to lawsuits and scammers. Many of us stick our heads in the sand and hope it will never happen to us, but there are a number of protections we can put in place to minimize the risk. Today’s guest is prepared to arm you with the information you need to navigate those shark-infested waters and understand the fundamental legal aspects of online business ownership.
Internet business lawyer Lin Eleoff is the founder of Cover Your Assets Online, a service that teaches solopreneurs to cover their ‘assets’ without having to spend an arm and a leg on legal fees. She offers a DIY Legal Toolkit that allows online entrepreneurs to prepare key documents themselves, as well as done-for-you services and consulting.
Lin never wanted to be one of those ‘billable hours’ attorneys in the corner office; she was looking for a new way to practice law. She saw a huge need in the area of internet law for entrepreneurs, so she became an entrepreneur herself and created an online coaching venture to empower business owners with crucial legal information. Today she shares the common mistakes made by online solopreneurs, the legal documents you can prepare on your own, and her best legal advice for online business owners. Listen and learn why scammers target small business owners and how to protect yourself from a lawsuit!
The legal fundamentals of online business ownership
The common legal mistakes made by online business owners
Legal documents you can prepare yourself
How much it might cost to put legal protections in place
Why scammers target small business owners
Lin’s best legal advice for online business owners
How to approach legal aspects of online business ownership
Connect with Lin Eleoff
Perhaps you dread going to the office every day because you simply aren’t inspired by what you do. Or maybe your heart isn’t in the traditional 9 to 5 anymore because of little ones at home that you are missing. Either way, today’s guest has been in your shoes, and she knows how to launch a business as a virtual assistant that will afford you the opportunity to be the parent you want to be and develop a career that you love.
Abbey Ashley was looking for work-from-home opportunities after the birth of her first child. A friend recommended that she look into becoming a VA, so she did some research and determined that it would be a good fit. She leveraged her background in marketing to help small business owners with various administrative projects, and within four months she had to bring in subcontractors to help with the overload of work!
In March 2016, Abbey founded The Virtual Savvy to help other women launch and grow their own virtual assistant businesses. She is on a mission to empower women to enjoy the freedom and flexibility afforded by a work-from-home VA career. Today she discusses the most in-demand services a virtual assistant can offer as well as proven strategies for landing clients. Turn passion into profit and launch your VA career today!
The role of a VA
Abbey’s guidance for ‘repackaging’ traditional job skills
The most in-demand VA services in the current market
How to land your first client as a new VA
Why it’s better for VAs to offer general services in the beginning
Abbey’s best strategies for landing new clients
How to make your proposal stand out
Abbey’s number one tip for new VAs
Connect with Abbey Ashley
Traditional leadership training is difficult to implement because it’s tough to access that seven-step conflict resolution process in the middle of a team meltdown! Today’s guest is a leadership coach with a different approach. She is on a mission to develop leaders who view management as a collaborative process, who share their vision and then walk alongside their team members on the way to realizing big picture goals.
Judy Lair started out on the ‘other side of the couch.’ As a client, she recognized that her counselor was employing the strategic thinking skills that she considered a personal strength. She applied to graduate school and earned her Master’s from Ashland Theological Seminary in 2002. For the past 15 years, Judy has operated a successful private practice, Counselorplace Christian Counseling, in Worthington, Ohio.
In June 2016, Judy expanded her business to include leadership coaching. She leverages her accreditations as both a Certified Business Coach and Certified Life Coach to help clients become insightful, inspiring leaders and effective problem-solvers. She offers 1:1 personal leadership coaching as well as Masterclass Leadership Development group coaching workshops. Judy is the author of four books, and today she shares advice about writing as well as business ownership. Listen to understand why Judy chose private practice, how she determined her ideal clients, and how her business grew to include leadership coaching.
How Judy made the decision to start her own business
Judy’s strategies for landing the first few clients
How to approach networking
How Judy determined her ideal clients
How Judy got into coaching
The difference in marketing strategy for counseling vs. coaching
Judy’s ground-breaking approach to leadership development
The secret to team management
Judy’s writing advice
Connect with Judy Lair
If you’re just getting your feet wet with the whole online business thing, it is likely that you have been working as a generalist, taking on a wide variety of projects for a wide variety of clients. Perhaps you are starting to figure out which projects you really love – and which ones you hate with the fire of a thousand suns. If that’s the case, it may be time to niche down and build your expertise in the areas you truly enjoy, and make more money while you’re at it!
Alexandra Ramirez got her start on the platform fiverr, making just five bucks per gig! She moved up via Kimra Luna’s Freedom Hackers, meeting entrepreneurs in need of a VA in the Facebook group. After a few months performing a wide range of tasks, Alexandra discovered her love of sales funnels, email marketing, and course creation. She changed her title to reflect this role as a specialist, and Divine Business Management was born. Now Alexandra specializes in helping entrepreneurs automate their marketing through sales funnels to attract ideal clients and generate passive income.
Alexandra is here to explain the specifics of a sales funnel as well as the benefits of email marketing. Listen and learn how she transitioned from generalist to expert – and boosted her income in the process!
How to use Facebook groups to land clients
How Alexandra transitioned from a generalist to an expert
The advantages of email marketing
The vocabulary of a sales funnel creator
The nuts and bolts of a VA’s role in online course creation
Alexandra’s key tips for entrepreneurs who are just getting started
Connect with Alexandra Ramirez
As online business owners, we are all searching for the freedom and flexibility this kind of work affords. But some of us choose this option of a ‘portable business’ not just because we want to, but because we have to. Today’s guest, Rae Walaska, is a military wife and stay-at-home mom who developed an incredibly unique niche that leverages her love of event planning – and allows her to work from just about anywhere her husband might be deployed.
Rae is the owner of Murder n’ Mayhem, a company offering murder mystery parties and kids’ adventure hunts. It began in Port Orchard, Washington, where Rae worked in partnership with a local restaurant to host monthly murder mystery dinners. The business then grew to include home parties, corporate events, and even a Murder Mystery Weekend Festival on the waterfront. With each move, Rae builds a local network, and now the company hosts events all over the country, including a mystery scavenger hunt inside Las Vegas’ Excalibur Hotel.
Rae is also the co-founder of She Sells Studios, a joint venture that seeks to build a community of female entrepreneurs. She Sells is on a mission to empower and inspire, providing resources that allow other women to benefit from the lessons Rae and her partner, Jenny, have learned as solopreneurs. Today she empowers us, sharing how she developed such a unique business model, how she builds a network in each new city, and how she leverages goal-setting to facilitate growth.
What inspired Rae to choose such a unique niche business
How Rae partners with vendors
How Rae’s business grew organically
The greatest challenge of setting up shop again after a move
Why Rae began a new venture with She Sells Studios
The aim of She Sells Studios
The obstacles Rae has faced as a military spouse and solopreneur
Connect with Rae Walaska
As online business owners, we realize the value in having a website that’s easy to navigate and filled with content that provides value to our potential clients. But how do you know which blog posts are the most popular, or when people are leaving your page? Today’s guest unlocks the mystery of Google Analytics, explaining how to use the information it provides to upgrade your marketing strategy!
Katie Williamsen is the founder of Katie Williamsen Web and Social Media Consulting, LLC. She is on a mission to empower female entrepreneurs, making sure their online tools are working and converting better than ever before. She spent eight years working traditional jobs in the non-profit world and education before being diagnosed with narcolepsy. Katie needed a flexible schedule, and she had always dreamed of being an entrepreneur, so she launched her business in early 2016.
Katie has a master’s degree in interactive media, and she is prepared to share her expertise as a web strategist with you! Listen in as she explains how a novice can use Google Analytics to adjust her marketing strategy and her best advice for boosting your conversion numbers.
How Katie’s business grew and evolved
The value of Google Analytics
How a novice can use Google Analytics
How to adjust your marketing strategy based on Google Analytics
Katie’s tips for designing content upgrades
How to upsell your current clients with Google Analytics
Katie’s best advice for boosting conversion numbers
Katie’s keys to success
Connect with Katie Williamsen
The Catch 22 of business growth stems from the fact that you need exposure to make it happen, yet it’s tough to afford a PR professional until your business has grown to a certain level. Is there a way to do it yourself? What is the best approach for pitching yourself to local or even national media outlets?
Christina Nicholson spent ten years as a news anchor and reporter, and in that time she received an overwhelming number of pitches from publicists looking to earn exposure for their clients – who were approaching it the wrong way. She transitioned to the field of media relations in 2015, hoping that a traditional work schedule would be more family-friendly, but she quickly grew weary of the pressure to be in the office late and answer email at all hours.
Christina created her own public relations firm in 2015. Media Maven seeks to help small business owners gain exposure via media relations, video production, writing, and blogging. She employs the lessons she learned in broadcasting to land her clients coverage on The Rachel Ray Show as well as local TV in a variety of top ten markets, and in print and digital publications including Newborn Magazine and countless websites and blogs. Today she shares her strategies for selecting clients and developing customized PR packages. Listen to understand the right way to pitch yourself to the media and establish your expertise in a particular market!
How Christina landed her first few clients
The PR services Christina offers her clients
How Christina selects her clients
Christina’s process for developing a client package
When small business owners should outsource their PR
The importance of patience and realistic expectations
Connect with Christina Nicholson
$5 for a 500-word article!? How’s a freelancer supposed to eat?
If you’ve ever sifted through the writing opportunities on platforms like Craigslist, Upwork or Indeed, you know it’s a painstaking process – rife with listings that just don’t cut it when it comes to compensation. Today’s guest offers an alternative that will save you a significant amount of time and provide support as you hone your skills.
Amanda Scheibner is a success coach with Contena, a valuable service that delivers quality job opportunities to freelance writers. She has a background in education, having taught English composition and worked in a university writing center. As a Contena coach, she is prepared to push you in terms of organization and examples, helping you refine your pitch and fine-tune your writing. Amanda enjoys traveling, watching baseball, and relaxing with her pups. And she’s always looking for a good book recommendation! Today she explains how the Contena platform functions to provide quality leads to its freelance members, how the site sorts opportunities based on your preferences, and how Contena is different from the other job boards out there!
Who can take advantage of Contena as a platform
Why Contena was created
How Contena is different from other platforms
How Contena communicates potential leads to freelancers
The Contena team’s parameters for posting a job opportunity
The value Contena provides for freelancers
What makes a great pitch
The subscription plans Contena offers
The most popular niches on the platform
Qualities necessary for a freelancer to have success with Contena
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Let’s say you have wisdom to share and a tribe that follows your work. How do you turn that into a thriving business? Today’s guest found a way to monetize her blog and ultimately walk away from her job in higher education to grow an online business and to spend more time with her family.
Amber Temerity is a work-from-home mom with two toddlers who has been blogging for nearly 20 years. In November of 2014, she hit a wall. Her job at a local college kept her away from her young children twelve hours a day and some weekends. Daycare was expensive, and Amber knew that her life needed to change. She launched the frugal living blog, Thrifty Guardian, and within five months she was earning enough to make the online business her full-time gig.
In July of 2016, Amber launched a second website, Embracing Temerity, which utilizes her skills as an efficiency strategist and social media marketing consultant to help business owners develop systems and generate revenue. Today she shares her best tips for budgeting, managing your time, and alleviating ‘mom guilt.’ Listen and learn how to ‘embrace temerity’ and monetize your online business!
How Amber monetized her blog
Amber’s top budgeting tips
Amber’s time management advice for parents
Why Amber made the decision to send her kids to daycare twice a week
Amber’s guidance for parents considering a side hustle
The ideal design of a webinar
Connect with Amber Temerity