Advanced Freelancing

Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Briggs.
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Jul 6, 2017

One of the major hurdles online entrepreneurs face is that of scaling their business. How exactly do you generate the client base necessary to take your venture to the next level? 

Susan Cabezas quit her job as a digital marketing consultant in 2010, with the hopes of building an online business. She worked as a VA through Elance while she had her first child, but struggled to make a sustainable income and eventually went back to full-time work. She was laid off in 2013 and worked for a VA company doing subcontract work when her second son was born, but again returned to a ‘regular job’ to generate consistent income. Susan has been at her current full-time digital marketing position with a large non-profit for the past three years but has built an online social media management business as a side hustle. This venture, Being More Social, seeks to help female entrepreneurs connect with their audience and grow their businesses.

Susan is also a blogger, helping busy moms live happier and be more present with their families at The Mama Resource (formerly Modern Frugal Mom). Today she shares her best tips on organization and time management as well as her vision for the future of her business. In addition, Laura offers some on-air coaching to help Susan strategize next steps as she works to position herself as a social media expert, write effective proposals, and take Being More Social to the next level.


Key Takeaways

Why Susan has struggled to move into full-time freelancing

  • Need for sustainable income
  • Difficulty finding clients via networking


How Susan finds clients now

  • Entrepreneur/blogger Facebook groups


Laura’s advice around scaling a social media management business

  • Offer monthly retainer packages
  • Niche down to one or two platforms
  • Position/brand self as expert


Laura’s tips for landing clients

  • Ask current clients for testimonials, referrals with incentives
  • Talk to prospects in a results-oriented way (i.e.: social platform growth, time saved)
  • Provide case studies of current/former clients
  • Empathize with client pain points when developing proposal


Susan’s advice regarding time management and productivity


What’s next for Susan’s business

  • Grow into full-time enterprise
  • Leverage blog to make passive income via affiliate marketing, products


Susan’s #1 tip for aspiring online business owners

  • Know what you want
  • Be consistent



Google Drive

Google Calendar


Michelle Schroeder-Gardner’s Affiliate Marketing Course


Connect with Susan Cabezas

Being More Social Website

Being More Social on Facebook

The Mama Resource Blog

Susan on Twitter

Jul 4, 2017

Even the most passionate solopreneurs among us can get to a point where our energy is depleted and we need a break from it all. Today’s guest admits to being the Queen of Burnout, working so hard for her clients that she forgets to give herself a break.

Based in beautiful Knysna, South Africa, Carol Hampshire is a brand designer and business strategist with twenty years of experience running her own studio, Red Hot Designs. She added business mentoring to her resume ten years ago, with the intention of helping female entrepreneurs who are coaches, creatives and wellness consultants work smarter and play harder.

Two years ago, Carol hit a wall. She had taken on too much, she was losing her joy, and she could no longer deliver her best work. After a week away from her desk on a sailing trip to Turkey, Carol realized that she needed to create a business around her life, not vice versa. Today she shares her best advice on avoiding burnout, connecting with clients in the onboarding process, and allocating time away from the computer. Listen to understand why Carol makes it a point to learn what drives her clients and how to shift your business model as the need arises.


Key Takeaways

Carol’s key to consistent success

  • Shift business model as environment, personal needs change


Signs of burnout

  • Up early, finish late
  • Race against clock
  • Loss of joy
  • Compromise quality of work


Carol’s tips to avoid burnout

  • Enlist accountability partner
  • Schedule time away from computer (e.g.: yoga class, walk dog, tea with friend)


Carol’s guidance around working with clients

  • Take time to get to know them as people
  • Connection eliminates confusion, brings out best work
  • ‘Take on clients you would spend the weekend with’


The questions Carol asks new clients in onboarding process

  • What is your core essence?
  • What is your message?
  • What motivated you to create the business?
  • What are your unique talents?
  • What makes you an authority in your field?
  • What drives you?


Carol’s biggest challenges as an entrepreneur

  • Allocating time to work on own business (update website, nurture Facebook group, ongoing marketing efforts)
  • Devoting time to professional development


Carol’s shift to working as coach/mentor

  • Came from within, passion to work with people
  • Desire to offer insight to emerging entrepreneurs




The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks PhD


Connect with Carol Hampshire


Jun 29, 2017

If you want to be of service to others, the first step is seeing the world from their perspective. Today’s guest argues that the most important quality of a coach is the ability to meet your clients where they are and employ empathy as you work together. Only then can you lead your mentees to the kind of creativity and innovation that fosters success.

Yvonne Smyth is a business mentor and life coach who seeks to help people Flourish – to develop empowering mindsets, to align their businesses with their values and beliefs, and to ultimately live lives of joy and fulfillment. Her greatest strength is working with people to create a compelling vision for their future, then supporting them on the journey. She is a certified NLP Practitioner, the Entrepreneur in Residence at Catalyst Inc. HQ as well as the co-founder of The Unlimited Human.

Yvonne had a successful career as a managing director of a hotel and spa, but she didn’t feel like she was doing anything well. She felt guilty that she couldn’t spend more time with her young children, and despite having the career, family, and home she thought would make her happy, she was stressed out of her head. In 2013, she took the leap into self-employment and developed a coaching business with the intention of helping people flourish and thrive. Today, she shares her secrets to landing new clients, advice around pricing your service, and her intuitive approach to onboarding new clients. Listen to understand how empathy serves as the foundation of a strong coaching practice.


Key Takeaways

The most important quality for a business/life coach

  • Empathy (must be able to see the world from a client’s point of view)


Yvonne’s secrets to landing new clients

  • Reach out to current contacts
  • Provide quality work (leads to long-term working relationships, word-of-mouth)
  • Leverage Facebook business page, groups
  • Join networking groups
  • Look for funded programs
  • Secure license for specific curricula


Yvonne’s intuitive approach to working with new clients

  • Start with a conversation (what life is like, typical day)
  • Observe body language, word choice
  • Note what drains/energizes client


Yvonne’s advice around pricing your service

  • Start in ‘middle of the road’
  • Raise prices as you demonstrate value


How to adapt to clients that don’t fit your program template

  • Conduct organization culture assessment
  • If resistant to change, slow down
  • ‘Speak their language’
  • Meet students where they are



Finding Your Own North Star by Martha Beck

Mindset: The New Psychology of Success by Carol S. Dweck


Connect with Yvonne Smyth



Jun 27, 2017

Many aspiring entrepreneurs get overwhelmed in the face of a very long to-do list that includes designing a website, building a customer base, and establishing trust in order to draw traffic to your site. If your business involves the sale of a product, the logistics of manufacturing and distribution get thrown into the mix as well. What if there was a platform that would take care of the majority of those things for you? 

Adam Hudson is the founder of Reliable Education, a resource for entrepreneurs that teaches its clients how to establish reliable online income streams via the Amazon platform. Adam developed these strategies in the conception of his own homewares brand; its products are sold exclusively through Amazon in more than 30 countries. A serial entrepreneur who has built a number of multi-million dollar companies, Adam also leads an Amazon marketing services firm. He has been featured in countless national publications, including USA Today, The Wall Street Journal and Newsweek.

Adam’s interest in online entrepreneurship began when he was running an animation studio in California. He realized that selling his time was not the optimal business model, so he started looking for opportunities to generate reliable income through product development. He discovered the Amazon platform and realized its potential as the go-to site for consumers. Today he outlines the reasons why Amazon is a good fit for new entrepreneurs, how to choose a product for sale, and the process of selecting a manufacturer. Listen and learn how to make your product stand out on the site and generate reliable income!


Key Takeaways

Why Amazon is a good fit for new entrepreneurs

  • $1 of every $2 spent in online retail is through Amazon
  • Revenues expected to grow from $300B to $1.5T in next decade
  • Builds website for you and takes care of logistics, distribution
  • Trust already established with enormous customer base


How to choose a potential product


How to differentiate your product and avoid oversaturation

  • Consumers judge based on quality and content of picture
  • Compete based on design to stand out visually (i.e.: brightly-colored car cover)


Adam’s advice around choosing an industry

  • Avoid beauty, supplements
  • Consider an industry you understand, have a passion for
  • Ask yourself what’s missing
  • Look for areas with unsophisticated sellers who aren’t doing anything to stand out


The next steps once you’ve selected a product

  • Research demand
  • Be sure ranked in top 20,000 on Amazon
  • Make use of tools like Google AdWords and Google Trends
  • Reach out to suppliers via a Request For Quote


The process of packaging and shipping

  • Usually packaged and prepared completely by manufacturer
  • Entrepreneur establishes Amazon Seller Account
  • Amazon provides seller with PDF to place on box
  • Seller emails PDF to supplier
  • Freight forwarder ships boxes directly to Amazon warehouse


Common mistakes made by novice sellers

  • Negotiate cheaper price and receive poor quality product
  • Adam recommends spending more for product, selling at 5X what paid


Adam’s best advice for potential Amazon sellers

  • Don’t overthink and never start
  • Learn the fundamentals by opening free account, investing $100 in one or two AliExpress products to sell through Amazon






Google AdWords

Google Trends

“The Lazy Seller” Interview on WebRetailer



Connect with Adam Hudson


Jun 22, 2017

‘I want to help people, but I also want to be happy doing it.’


In a perfect world, we wake up every day motivated to do our work because it’s something we love. As online entrepreneurs, we are at an advantage: If we discover that we are no longer eager to get down to business, we have the freedom to shift our focus to something we are passionate about and make money while we’re at it! Today’s guest is on a mission to help solopreneurs generate passive income by monetizing their passion.


Ronisha Shead founded Bizzell Development Solutions with the intention of assisting online entrepreneurs in developing eCourses and workshops. An authority in the area of digital product creation, she has ten-plus years of experience creating online courses for companies like IBM, Dell, and United Healthcare.


Ronisha began her career in academics as a professor of composition and writing, developing classroom and digital courses. After seven years, she became weary of the college scene and transitioned to corporate training. Eventually, Ronisha realized that she could make more working for herself, and Bizzell was born! Her newest venture is the Moms That Hustle blog, an enterprise that seeks to help moms start a side hustle or add passive income to their business with a digital product. Today, Ronisha shares the lessons she has learned in developing her business, how she landed her first clients, and her best tips on connecting with your audience. Listen and learn to monetize your passion with a digital product!


Key Takeaways

How Ronisha landed her first few clients

  • Facebook groups


How Ronisha’s pricing model has evolved

  • Charged going hourly rate early on (clients at different stages in course creation process)
  • Now teaches people to create digital products themselves


Common challenges people face in creating content (i.e.: online course, ebook)

  • Doubt/fear
  • Weary of technology


Lessons Ronisha has learned in developing her business

  • Help clients get clear on what they want
  • Engage your audience early
  • Build a list and share free content so people are interested when you launch a product


Ronisha’s tips for connecting with your audience before a product launch

  • Establish a 90-day process
  • Blog on the topic
  • Offer free video training on one aspect
  • Send your list a weekly email, use feedback to develop product
  • Provide free complementary content leading up to launch


The benefits of being a solopreneur

  • Learn as you go what you like, dislike
  • Can make changes to fit current needs


The importance of self-reflection

  • Make sure your focus is your passion





Connect with Ronisha Shead

Bizzell Development Solutions

Moms That Hustle Blog



Jun 20, 2017

The beauty of freelancing is the freedom it affords you to set your own schedule, and for busy moms, that is a necessity. But taking care of kiddos is a full-time job in and of itself, so how do you carve out the time to write your blog, for example? And how do you make decisions about what really HAS to be done? 

Emily McGee is the founder of My Adaptable Career, an online business that advises freelancers and solopreneurs on best business practices and intentional business growth via innovative time management solutions. She works specifically with moms looking to monetize their blogs and avoid returning to a nine-to-five.

Emily began her career as an English teacher before her husband’s job took them overseas. It was then that she began freelance writing in the education sphere, finally niching down to curriculum development. In January of 2016, she founded My Adaptable Career to offer general advice to other freelancers before finding her expertise in time management. Today Emily shares her best ideas for juggling business and baby, how she handles ‘mom guilt,’ and why freelancing is a good fit for stay-at-home parents!


Key Takeaways

The benefits of niching down

  • Make more money
  • More offers, including repeat clients


Why focusing on a particular industry makes you a better prospect

  • Known as go-to writer for specific content (i.e.: standardized test questions for middle/high school language arts)


Why Emily made the shift to blogging

  • As freelancer, still answered to ‘boss’
  • Having own business affords complete control


How Emily made the transition from freelancing to blogging

  • Balanced both for a year (blog not generating income)
  • Researched entrepreneurship, chose full-time blogging as calculated risk
  • Views freelancing as safety net to return to if necessary


Emily’s target audience

  • Moms looking to monetize their blogs
  • Parents struggling with time management (running household and blogging)


Emily’s advice for juggling business and baby

  • Minimize your expectations
  • Limit your ‘stuff’
  • Prioritize (What really HAS to be done?)
  • Let go of perfection
  • Get clear on your goals
  • Say ‘no’ to anything that’s not going to get you there


How to handle ‘mom guilt’

  • Remember that social media is a cultivated image of other’s lives and avoid making comparisons
  • At the end of the day, you only have to answer to yourself and your family


Why freelancing is a good compromise for new moms

  • Allows you to maintain identity outside of being a mom
  • Doesn’t require being away from children for full-time work


How Emily carves out time to work

  • Three-year-old daughter attends preschool, plays by herself
  • Four-month-old son naps
  • Eliminate other hobbies (e.g.: television)


Emily’s greatest challenge as a business owner

  • Mindset – allowing doubt to hold back


Emily’s #1 tip for aspiring business owners

  • Take the plunge
  • Now is your time!



Free Time Management Mini Course


Connect with Emily McGee

My Adaptable Career




Jun 15, 2017

As freelance writers, most of us have dreamed of seeing our picture on a book jacket. But the process of finding a publisher and securing a literary agent may seem intimidating. How do you pitch your book idea to an agent? What is involved in the submission process? What’s the difference between traditional and digital publishing? It’s time to take the ‘aspiring’ out of ‘aspiring author’ with today’s guest, who answers your questions about the publishing world.

Megan Close Zavala is a literary agent at Keller Media and the creator of Turn the Page Book Coaching and Editorial. She began her career in the film industry, working in the business and legal affairs department for companies like E! Entertainment, Comcast Media Group, and NBCUniversal. After a layoff and a year in India, Megan went on a mission to land a job in publishing that would allow her to read for a living, and she became an editorial assistant at Keller Media.

Megan was quickly promoted to literary agent, and she has been working with authors in that capacity since January of 2015. Since then, she has worked with New York Times best-selling authors and spoken at writers’ conferences across the country. Megan came to realize that many writers needed additional assistance beyond what she could offer as an agent, and Turn the Page was born to provide editorial and book coaching services to authors at various stages in the writing process. Today she takes the mystery out of publishing, explaining the role of a literary agent, how to submit a proposal or manuscript, and how to establish a working relationship with a trustworthy agent. Listen in to get Megan’s best advice for aspiring authors!


Key Takeaways

The pros and cons of traditional vs. self-publishing

  • Traditional route provides support to help sell/improve book
  • Self-publishing allows you to maintain total control
  • Be an informed consumer when choosing self-publisher (companies make promises re: book promotion that they don’t keep)
  • Responsibility for marketing falls on you when you opt for self-publishing


How to establish a relationship with a literary agent

  • Approach agents who work with your genre
  • Follow submission guidelines on publisher website
  • Understand where your book falls in marketplace and what makes it unique


The role of a literary agent

  • Works with author to get proposal/manuscript in order
  • Research and choose editors to pitch
  • Submit materials to interested editors
  • Negotiate best deal possible
  • Assist with marketing


How to choose the right publisher

  • Review titles on publisher website for similar genres, experience
  • Examine similar books for agent credit
  • Employ literary agent directories (writing reference section of local bookstore)
  • Make use of websites like PublishersMarketplace


Megan’s tips for choosing an agent

  • Agents work on commission; don’t agree to pay a ‘reading fee’
  • Select someone you feel comfortable with
  • Advocate for yourself rather than accepting the first offer


Megan’s book coaching service

  • ‘Personal trainer’ for writers
  • Works with authors at various stages in the process
  • Work together to identify problem areas, strategies to fix
  • Copyediting and proofreading services available


Common challenges of aspiring authors

  • Not willing to spend money to invest in process
  • Attached to work, difficulty letting go of character/subplot


The benefits of working with a book coach

  • Help see book in a new way
  • Act as accountability partner


Megan’s best advice for would-be authors

  • Dedicate a specific time each day to get something on paper (even if it’s five minutes)
  • Establish self-imposed deadlines and keep your commitment





Connect with Megan Close Zavala

Turn the Page Website

Turn the Page on Facebook

Turn the Page on Twitter

Turn the Page on Pinterest

Megan on Twitter

Keller Media

Jun 13, 2017

‘The waters of the internet are infested with sharks!’


By virtue of having a website, online solopreneurs are vulnerable to lawsuits and scammers. Many of us stick our heads in the sand and hope it will never happen to us, but there are a number of protections we can put in place to minimize the risk. Today’s guest is prepared to arm you with the information you need to navigate those shark-infested waters and understand the fundamental legal aspects of online business ownership.


Internet business lawyer Lin Eleoff is the founder of Cover Your Assets Online, a service that teaches solopreneurs to cover their ‘assets’ without having to spend an arm and a leg on legal fees. She offers a DIY Legal Toolkit that allows online entrepreneurs to prepare key documents themselves, as well as done-for-you services and consulting.


Lin never wanted to be one of those ‘billable hours’ attorneys in the corner office; she was looking for a new way to practice law. She saw a huge need in the area of internet law for entrepreneurs, so she became an entrepreneur herself and created an online coaching venture to empower business owners with crucial legal information. Today she shares the common mistakes made by online solopreneurs, the legal documents you can prepare on your own, and her best legal advice for online business owners. Listen and learn why scammers target small business owners and how to protect yourself from a lawsuit!


Key Takeaways

The legal fundamentals of online business ownership

  • Being sued is stressful, even if you win
  • Having a website automatically makes you vulnerable
  • Must protect yourself from liability and minimize risk


The common legal mistakes made by online business owners

  • Lack three key documents – privacy policy, terms, and conditions, disclaimer
  • Use of unauthorized images


Legal documents you can prepare yourself

  • Privacy policy, terms, and conditions, disclaimer
  • Copyright registration
  • Legwork for contracts and trademark prep (have lawyer finalize)


How much it might cost to put legal protections in place

  • Lin’s DIY Toolkit – $597
  • Attorney’s hourly fee between $400-$600
  • Much more expensive to secure lawyer for lawsuit


Why scammers target small business owners

  • Looking for people who are exposed, less informed
  • Online solopreneurs less likely to have lawyer


Lin’s best legal advice for online business owners

  • Establish an LLC or S corp.
  • Separate your personal and business assets


How to approach legal aspects of online business ownership

  • Depends on personal preference
  • If comfortable, can do much yourself
  • Procure attorney for complex issues
  • Educate yourself to work with lawyer



DIY Legal Toolkit


Connect with Lin Eleoff


Jun 8, 2017

Perhaps you dread going to the office every day because you simply aren’t inspired by what you do. Or maybe your heart isn’t in the traditional 9 to 5 anymore because of little ones at home that you are missing. Either way, today’s guest has been in your shoes, and she knows how to launch a business as a virtual assistant that will afford you the opportunity to be the parent you want to be and develop a career that you love.

Abbey Ashley was looking for work-from-home opportunities after the birth of her first child. A friend recommended that she look into becoming a VA, so she did some research and determined that it would be a good fit. She leveraged her background in marketing to help small business owners with various administrative projects, and within four months she had to bring in subcontractors to help with the overload of work!

In March 2016, Abbey founded The Virtual Savvy to help other women launch and grow their own virtual assistant businesses. She is on a mission to empower women to enjoy the freedom and flexibility afforded by a work-from-home VA career. Today she discusses the most in-demand services a virtual assistant can offer as well as proven strategies for landing clients. Turn passion into profit and launch your VA career today!


Key Takeaways

The role of a VA

  • Help entrepreneurs/small business owners online
  • General tasks include marketing, admin and social media

Abbey’s guidance for ‘repackaging’ traditional job skills

  • Start with what you already know (list skills you might offer)
  • Pick one or two things you are interested in learning as you go

The most in-demand VA services in the current market

  • Social media (content creation and scheduling)
  • Blog posts
  • Web programs (back end)
  • Landing page creation
  • Email marketing

How to land your first client as a new VA

  • Look to people you already know
  • Accept one-off/short-term projects

Why it’s better for VAs to offer general services in the beginning

  • Small wins build confidence
  • Practice period helps you determine your niche, ideal client
  • Opportunity to develop processes, learn contracts and invoicing
  • Potential to get paid to learn new skills, do research

Abbey’s best strategies for landing new clients

  • Leverage online sources (i.e.: Facebook, LinkedIn, Upwork)
  • Join 20-30 entrepreneurial Facebook groups
  • Use search terms such as VA, hire/help

How to make your proposal stand out

  • Develop a value-first mindset
  • Invest the time to customize your proposal

Abbey’s number one tip for new VAs

  • Spend less time on things that aren’t going to directly land clients
  • 80% of your time should be spent on marketing






Constant Contact




Connect with Abbey Ashley


Free Checklist


Facebook Group



Jun 6, 2017

Traditional leadership training is difficult to implement because it’s tough to access that seven-step conflict resolution process in the middle of a team meltdown! Today’s guest is a leadership coach with a different approach. She is on a mission to develop leaders who view management as a collaborative process, who share their vision and then walk alongside their team members on the way to realizing big picture goals.


Judy Lair started out on the ‘other side of the couch.’ As a client, she recognized that her counselor was employing the strategic thinking skills that she considered a personal strength. She applied to graduate school and earned her Master’s from Ashland Theological Seminary in 2002. For the past 15 years, Judy has operated a successful private practice, Counselorplace Christian Counseling, in Worthington, Ohio.


In June 2016, Judy expanded her business to include leadership coaching. She leverages her accreditations as both a Certified Business Coach and Certified Life Coach to help clients become insightful, inspiring leaders and effective problem-solvers. She offers 1:1 personal leadership coaching as well as Masterclass Leadership Development group coaching workshops. Judy is the author of four books, and today she shares advice about writing as well as business ownership. Listen to understand why Judy chose private practice, how she determined her ideal clients, and how her business grew to include leadership coaching.


Key Takeaways

How Judy made the decision to start her own business

  • Avoid 60/40 or 70/30 split
  • Background as paralegal, office manager


Judy’s strategies for landing the first few clients

  • Networking
  • Written material
  • Seminars


How to approach networking

  • Don’t view as ‘sales’
  • Share your investment in what you love
  • Showcase how you can be of service


How Judy determined her ideal clients

  • Strength as strategic thinker
  • Ability to understand thought process, barriers
  • Counseling niche in anxiety disorder
  • Coaching niche in examining how leaders think, sharing expanded view


How Judy got into coaching

  • Counseling clients in leadership positions discussed work in sessions
  • Asked Judy to branch out, talk to their teams


The difference in marketing strategy for counseling vs. coaching

  • Counseling clients know they have a problem
  • Must identify pain points of potential coaching clients and communicate benefits based on where they’re at now


Judy’s ground-breaking approach to leadership development

  • Traditional framework teaches skills (i.e.: conflict resolution) that are difficult to access when needed
  • Judy seeks to develop innovative thinking and apply organically


The secret to team management

  • View as collaborative process
  • See team members as people rather than skill sets
  • Align team members’ individual goals with vision for group


Judy’s writing advice

  • Give yourself a daily word count, time parameters (e.g.: 2,000 words in two hours/day)
  • Push past limiting beliefs
  • Do not hit backspace or delete



Judy’s Amazon Author Page

Free Viewpoint Leadership mp3s

Free Phone Consultation

Connect with Judy Lair





Jun 1, 2017

If you’re just getting your feet wet with the whole online business thing, it is likely that you have been working as a generalist, taking on a wide variety of projects for a wide variety of clients. Perhaps you are starting to figure out which projects you really love – and which ones you hate with the fire of a thousand suns. If that’s the case, it may be time to niche down and build your expertise in the areas you truly enjoy, and make more money while you’re at it!


Alexandra Ramirez got her start on the platform fiverr, making just five bucks per gig! She moved up via Kimra Luna’s Freedom Hackers, meeting entrepreneurs in need of a VA in the Facebook group. After a few months performing a wide range of tasks, Alexandra discovered her love of sales funnels, email marketing, and course creation. She changed her title to reflect this role as a specialist, and Divine Business Management was born. Now Alexandra specializes in helping entrepreneurs automate their marketing through sales funnels to attract ideal clients and generate passive income.


Alexandra is here to explain the specifics of a sales funnel as well as the benefits of email marketing. Listen and learn how she transitioned from generalist to expert – and boosted her income in the process!


Key Takeaways

How to use Facebook groups to land clients

  • Don’t use the language of desperation
  • Offer value by explaining the specific service(s) you can provide


How Alexandra transitioned from a generalist to an expert

  • Changed title from VA to ‘sales funnel creator’
  • Positioned self as specialist


The advantages of email marketing

  • Unlikely to be shut down (unlike social media accounts)
  • Can be personalized to nurture potential clients
  • Better chance of opening email vs. seeing post on social


The vocabulary of a sales funnel creator

  • Lead magnet – a freebie (e.g.: eBook, checklist, video) that potential clients access by providing email address
  • Landing page – the web page where potential clients submit an email address to opt-in and receive a freebie
  • Tripwire – an affordable product (under $50) that is advertised to potential clients on the ‘thank you’ page; may expand on or complement the content offered in the freebie
  • Nurtured email sequence – the first five to seven emails a potential client receives right away after opting in, provides free content before promoting core offer toward the end of the series (i.e.: one-on-one services, course)


The nuts and bolts of a VA’s role in online course creation

  • Collaborate with client to define strategy and timeline
  • Support by holding client accountable


Alexandra’s key tips for entrepreneurs who are just getting started

  • Create an emotional connection to land clients
  • Niche down to define your ideal client
  • Leverage attraction marketing by making yourself an expert



Freedom Hackers on Facebook

Freedom Hackers Mastermind Group

Connect with Alexandra Ramirez

Divine Business Management

Free Sales Funnel Workshop

May 30, 2017

As online business owners, we are all searching for the freedom and flexibility this kind of work affords. But some of us choose this option of a ‘portable business’ not just because we want to, but because we have to. Today’s guest, Rae Walaska, is a military wife and stay-at-home mom who developed an incredibly unique niche that leverages her love of event planning – and allows her to work from just about anywhere her husband might be deployed.


Rae is the owner of Murder n’ Mayhem, a company offering murder mystery parties and kids’ adventure hunts. It began in Port Orchard, Washington, where Rae worked in partnership with a local restaurant to host monthly murder mystery dinners. The business then grew to include home parties, corporate events, and even a Murder Mystery Weekend Festival on the waterfront. With each move, Rae builds a local network, and now the company hosts events all over the country, including a mystery scavenger hunt inside Las Vegas’ Excalibur Hotel.


Rae is also the co-founder of She Sells Studios, a joint venture that seeks to build a community of female entrepreneurs. She Sells is on a mission to empower and inspire, providing resources that allow other women to benefit from the lessons Rae and her partner, Jenny, have learned as solopreneurs. Today she empowers us, sharing how she developed such a unique business model, how she builds a network in each new city, and how she leverages goal-setting to facilitate growth.  


Key Takeaways

What inspired Rae to choose such a unique niche business

  • Experience working hospitality in college
  • Event planning was something she enjoyed
  • Provided the flexibility and portability she needed as military wife/mother


How Rae partners with vendors

  • Pitch in person to restaurants, bed and breakfasts, etc.
  • Explain benefits (exposure, new customers)
  • Build package that will cover fees for both
  • Partner to market the event


How Rae’s business grew organically

  • Attendees asked her to host personal events (i.e.: anniversary party)
  • Businesses hired for team-building workshops


The greatest challenge of setting up shop again after a move

  • Building a new network


Why Rae began a new venture with She Sells Studios

  • Craved the opportunity to collaborate
  • Desire to leave a legacy and give back


The aim of She Sells Studios

  • Empower entrepreneurs
  • Provide resources/referrals (e.g.: tips, information, services)


The obstacles Rae has faced as a military spouse and solopreneur

  • Difficulty building a tribe
  • Juggling the roles of mother and business owner


Connect with Rae Walaska

Murder n’ Mayhem





She Sells Studios

She Sells Blog

She Sells Facebook Group

May 25, 2017

As online business owners, we realize the value in having a website that’s easy to navigate and filled with content that provides value to our potential clients. But how do you know which blog posts are the most popular, or when people are leaving your page? Today’s guest unlocks the mystery of Google Analytics, explaining how to use the information it provides to upgrade your marketing strategy!


Katie Williamsen is the founder of Katie Williamsen Web and Social Media Consulting, LLC. She is on a mission to empower female entrepreneurs, making sure their online tools are working and converting better than ever before. She spent eight years working traditional jobs in the non-profit world and education before being diagnosed with narcolepsy. Katie needed a flexible schedule, and she had always dreamed of being an entrepreneur, so she launched her business in early 2016.


Katie has a master’s degree in interactive media, and she is prepared to share her expertise as a web strategist with you! Listen in as she explains how a novice can use Google Analytics to adjust her marketing strategy and her best advice for boosting your conversion numbers.


Key Takeaways

How Katie’s business grew and evolved

  • Identified ideal client (service-based female business owners)
  • Recognized market needs that aligned with skill set


The value of Google Analytics

  • Provides info re: how people navigate your site and when they leave


How a novice can use Google Analytics

  • Ensure it’s working, installed correctly (compare numbers with Squarespace or WordPress)
  • Enable demographic information to learn about the people on your site
  • Find out which websites are referring the most traffic to your site
  • Uncover the social media platforms generating the most referral traffic
  • Take a day and explore – you can’t break it!


How to adjust your marketing strategy based on Google Analytics

  • Create content upgrades
  • Leverage popular content with blog post updates and correlated posts


Katie’s tips for designing content upgrades

  • Choose something that complements your blog post (e.g.: video series, checklist)
  • Make it easily digestible


How to upsell your current clients with Google Analytics

  • Offer Google Analytics audit, content upgrade suggestions
  • Client can add you to account as viewer
  • Google Analytics Academy offers certification


Katie’s best advice for boosting conversion numbers

  • Simple, organized navigation with fewer than seven items
  • Clear description of who you are and what you do
  • Photo of yourself
  • Call to action


Katie’s keys to success

  • Respond to feedback, analytics
  • Be flexible and adapt to the market
  • Shift quickly when something isn’t working



Amy Porterfield

Google Analytics Academy

Rework by Jason Fried and David Heinemeier Hansson


Connect with Katie Williamsen






May 23, 2017

The Catch 22 of business growth stems from the fact that you need exposure to make it happen, yet it’s tough to afford a PR professional until your business has grown to a certain level. Is there a way to do it yourself? What is the best approach for pitching yourself to local or even national media outlets?


Christina Nicholson spent ten years as a news anchor and reporter, and in that time she received an overwhelming number of pitches from publicists looking to earn exposure for their clients – who were approaching it the wrong way. She transitioned to the field of media relations in 2015, hoping that a traditional work schedule would be more family-friendly, but she quickly grew weary of the pressure to be in the office late and answer email at all hours.


Christina created her own public relations firm in 2015. Media Maven seeks to help small business owners gain exposure via media relations, video production, writing, and blogging. She employs the lessons she learned in broadcasting to land her clients coverage on The Rachel Ray Show as well as local TV in a variety of top ten markets, and in print and digital publications including Newborn Magazine and countless websites and blogs. Today she shares her strategies for selecting clients and developing customized PR packages. Listen to understand the right way to pitch yourself to the media and establish your expertise in a particular market!


Key Takeaways

How Christina landed her first few clients

  • ‘Beggars can’t be choosers’
  • Utilized job boards like Upwork
  • Said ‘yes’ to everything
  • Worked for less and over delivered


The PR services Christina offers her clients

  • Customized packages to achieve specific goals
  • Media relations, video production, blogging and social media


How Christina selects her clients

  • Works with any business owner she can help with a great story/content
  • Likes the restaurant, health niches
  • Less inclined to take clients in fields she doesn’t enjoy (i.e.: finance)


Christina’s process for developing a client package

  • Establish client goals and develop customized plan
  • Determine how the client’s product/service can solve problems
  • Tie client expertise into newsworthy local/national story


When small business owners should outsource their PR

  • Money to invest (minimum of $2,000/month retainer, six-month contract)
  • No time to do on their own


The importance of patience and realistic expectations

  • Traction takes time
  • National outlets receive thousands of pitches
  • Keep pitching from different angles
  • Local/small opportunities can lead to national coverage



Master Your PR Online Course


Connect with Christina Nicholson

Media Maven Website

Lifestyle Blog


YouTube Channel


May 18, 2017

$5 for a 500-word article!? How’s a freelancer supposed to eat?


If you’ve ever sifted through the writing opportunities on platforms like Craigslist, Upwork or Indeed, you know it’s a painstaking process – rife with listings that just don’t cut it when it comes to compensation. Today’s guest offers an alternative that will save you a significant amount of time and provide support as you hone your skills.


Amanda Scheibner is a success coach with Contena, a valuable service that delivers quality job opportunities to freelance writers. She has a background in education, having taught English composition and worked in a university writing center. As a Contena coach, she is prepared to push you in terms of organization and examples, helping you refine your pitch and fine-tune your writing. Amanda enjoys traveling, watching baseball, and relaxing with her pups. And she’s always looking for a good book recommendation! Today she explains how the Contena platform functions to provide quality leads to its freelance members, how the site sorts opportunities based on your preferences, and how Contena is different from the other job boards out there!


Key Takeaways

Who can take advantage of Contena as a platform

  • Anyone interested in writing – even if they haven’t written in a long time
  • Stay-at-home parents in search of flexibility
  • Retired people seeking additional income
  • Freelance writers with experience looking to find better jobs, resources


Why Contena was created

  • Writers spending more time searching for leads than writing
  • Provides a space where all high-quality writing jobs live


How Contena is different from other platforms

  • The platform does the searching for quality jobs
  • Freelancers set up alerts based on their skill set/interests
  • Contena saves the freelancer time looking for leads


How Contena communicates potential leads to freelancers

  • Delivered via email or text message
  • Tailored to fit the freelancer’s specified preferences


The Contena team’s parameters for posting a job opportunity

  • Must be well-paid, quality position
  • All opportunities are remote
  • Variety of full-time, part-time and contract work


The value Contena provides for freelancers

  • Only forwards jobs aligned to your preferences
  • Opportunities provide appropriate compensation
  • Offers specific information regarding client expectations


What makes a great pitch

  • Tailored intro explaining why you’re a great fit
  • Two or three relevant writing samples
  • Testimonials to bolster your credibility
  • Call-to-action (i.e.: question or trial period offer)


The subscription plans Contena offers

  • Gold Plan – portfolio and pitch review plus feedback on three writing samples
  • Platinum Plan – unlimited, dedicated coaching
  • Both offer access to Contena Academy


The most popular niches on the platform

  • Lifestyle (travel, parenting, beauty, fitness/sports)
  • Education


Qualities necessary for a freelancer to have success with Contena

  • Flexibility
  • Willingness to research


Amanda’s best advice for aspiring freelance writers

  • Don’t put it off, especially if you’re stuck in a job you don’t love
  • Jump in the deep end, knowing there is support available
  • Don’t get discouraged – you’re not alone!



Laura’s Contena Tips


Connect with Amanda Scheibner



May 16, 2017

Let’s say you have wisdom to share and a tribe that follows your work. How do you turn that into a thriving business? Today’s guest found a way to monetize her blog and ultimately walk away from her job in higher education to grow an online business and to spend more time with her family.


Amber Temerity is a work-from-home mom with two toddlers who has been blogging for nearly 20 years. In November of 2014, she hit a wall. Her job at a local college kept her away from her young children twelve hours a day and some weekends. Daycare was expensive, and Amber knew that her life needed to change. She launched the frugal living blog, Thrifty Guardian, and within five months she was earning enough to make the online business her full-time gig.


In July of 2016, Amber launched a second website, Embracing Temerity, which utilizes her skills as an efficiency strategist and social media marketing consultant to help business owners develop systems and generate revenue. Today she shares her best tips for budgeting, managing your time, and alleviating ‘mom guilt.’ Listen and learn how to ‘embrace temerity’ and monetize your online business!


Key Takeaways

How Amber monetized her blog

  • Affiliate marketing
  • eCourse: Life on a Budget
  • One-on-one coaching
  • Masterminds


Amber’s top budgeting tips

  • Respect your time over money
  • Track every debt and source of income
  • Map out a plan to move from where you are now to financial freedom


Amber’s time management advice for parents

  • Don’t be too hard on yourself if you don’t get everything done in a day
  • Ask, “What’s going to make me a better person tomorrow?”
  • Focus on short-term goals by planning what you need to get done this week


Why Amber made the decision to send her kids to daycare twice a week

  • Realized she had been ‘delusional’ with regard to how much she could accomplish with kids at home
  • No family support nearby
  • Daycare provides social outlet for children
  • Amber can knock out content and plan social media those two days
  • She can offer kids her full attention when they’re home with her


Amber’s guidance for parents considering a side hustle

  • Keep the WHY in front of you with a vision board or post-it note
  • When you doubt yourself, look back at the WHY
  • Maintain focus by relishing in what you could accomplish in six months


The ideal design of a webinar

  • Educational platform rather than a sales pitch
  • Demonstrates instructor’s trustworthiness and expertise
  • Provides a foundation of knowledge to build on
  • Students walk away with value, wanting to learn more



Connect with Amber Temerity

Thrifty Guardian

Embracing Temerity

May 11, 2017

“Wisdom is sometimes wrapped in an ugly experience.”


Despite knowing what to do, a great many would-be entrepreneurs never take the steps to get started because they are afraid of failure. But what if you could reframe the way you think about failure, and see it not just as an opportunity, but maybe even a necessity?


Today’s guest takes grit to another level, and if setbacks in your business have tempted you to quit, his story will inspire you to play the long game and view mistakes as opportunities for growth. Damion Lupo is a serial entrepreneur, having started 30-plus businesses. His latest venture is Total Control Financial, an Austin-based FinTech that seeks to disrupt Wall Street and empower individuals to take control of their own financial future. He is also the author of five books on finance, investments, and personal growth.


Damion has a history of bold moves, getting his start in real estate by purchasing a rental house with his VISA. Over the next five years, he grew the business to include 150 houses in seven states. He took a $20M hit in 2008, but used the lessons from that epic failure to reinvent himself – and write a book about the road back, Reinvented Life. Today, Damion is a consultant and coach who appears regularly on podcasts and radio shows centered around finances and personal development. Listen in as he shares his personal philosophy of 10X thinking, advice regarding retirement planning, and strategies to help you view setbacks with gratitude.


Key Takeaways

Damion’s advice about going all-in

  • Stay in motion and you won’t have time for the fear
  • Quit you ‘day job’ when you realize you’re stretched too thin
  • Trust that the universe will give you signs when it’s time


Why it’s important to play the ‘long game’

  • A business takes time to grow
  • Plant the seeds by sharing who you are
  • Then adopt a willingness to let things germinate


Damion’s 10X thinking

  • Say no to being satisfied with 10% growth
  • Ask yourself, ‘How can I make this year 10 times bigger?’
  • Surround yourself with people who will help catapult you into a bigger space
  • Remember that exponential growth makes you 10 times more impactful


The significance of reviewing big picture goals quarterly

  • Understand the numbers and assess your progress regularly
  • Don’t waste nine months going the wrong way
  • ‘Go where the puck is going’ by anticipating changes


How Damion frames failure

  • Our mistakes are not us
  • Wisdom is sometimes wrapped in an ugly experience
  • View mistakes with gratitude (that’s how you grow)
  • Failure allows you to reinvent yourself


Damion’s advice on writing books

  • Open up a channel by committing to write 20 words
  • Allot a specific amount of dedicated time
  • Consider hiring someone to hold you accountable


Damion’s tips for retirement planning

  • Do something today
  • Build the confidence to make your own decisions


How to identify a professional financial advisor

  • Weed out the ‘salespeople’
  • Find out if they have created wealth themselves via what they’re selling


The benefits of the eQRP as a retirement vehicle

  • Gives you control of your investments
  • Allows you to contribute $50,000/year
  • Empowers consumers


Damion’s first steps to retirement savings

  • Educate yourself
  • Play Cashflow to understand how you interact with money, finance, and investments



Grit: The Power of Passion and Perseverance by Angela Duckworth

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller with Jay Papasan




Connect with Damion Lupo

Total Control Financial Website




Damion’s Books

May 9, 2017

There is much societal pressure on women to be everything to everyone – the perfect mother, the perfect wife, and the perfect business owner. And many female entrepreneurs profess to have struck that perfect balance between self-care and running a business. But today’s guest is here to share her struggle with the chaos that is her life and assure you that it’s okay not to be perfect.


Krystina Dubrule is the CEO and Founder of Du North Designs, Ltd., a family-oriented fashion and apparel business based in McLennan, Alberta. A social worker by trade, Krystina was laid off just before returning from maternity leave after having her third child. Inspired to start her own business, she began crafting hand-sewn clothing and tutus at her kitchen table and then offering her designs at a local market, but quickly realized that this wasn’t a feasible business plan with three small children in the house. Plan B was to place a wholesale order and host home parties with friends and family, and soon she was getting requests from people she didn’t know – as far as 300km away!


Under Krystina’s guidance, Du North has grown into a network of 3,000-plus distributors in the US and Canada, and the company garners over $1M in sales annually. Balancing the needs of her family with the demands of an online business is a test of her abilities, but Krystina has learned to embrace the chaos and incorporate laughter and fun into the life she has built. Listen in as she shares her strategy for picking the right battles, the truth about work-life balance, and how to make hiring decisions when it’s time to reach out for help.


Key Takeaways

Krystina’s keys to juggling family and business

  • Let some things go
  • Think long-term by asking, “What are my kids going to remember?”
  • Be okay with having a happy family
  • Don’t ask too much of yourself


Why it’s important to be honest about the challenge of balancing self-care and business

  • Demonstrates that it’s okay not to be perfect
  • People won’t like your brand any less
  • Painting an unrealistic picture may discourage others


Krystina’s tip for staying organized

  • Reach out for help on tasks that are not your strength
  • Hire staff to share the journey with you


Krystina’s hiring guidelines

  • Hire for personality rather than skill
  • Hire slowly, but fire quickly
  • It’s easier to teach tasks than culture
  • Consider whether employee aligns with your mission


Connect with Krystina Dubrule

Du North Designs Website




May 4, 2017

Entrepreneurship is a roller coaster ride, with extreme highs and lows. So how do you keep yourself motivated during the rough times? Today’s guests are honest in sharing the despair they have faced as well as the successes – and that was just this week! They are prepared to teach you how to be a creative hustler – embracing the process, increasing your bounce back rate, and living at the intersection of creativity and business.


Steven Picanza and Melissa Rautenberg are the husband-wife team behind The Creative Hustler, a lifestyle brand for creative entrepreneurs, as well as the brand strategy firm Latin & Code. Steven brings his talents as a brand architect, business strategist and creative entrepreneur to these endeavors, as he works to connect people, products, and organizations with their core audience.


The yin to his yang, Melissa has the tactical skills to bring Steven’s vision to life. With an expertise in inbound marketing, SEO, and PPC, her no bullshit approach has built meaningful campaigns across a variety of industries. Today they explain the unifying principles of creative hustlers and how they create balance in their lives. Listen and learn how to shift your mindset to accept that ‘the obstacle is the way.’


Key Takeaways

How ‘The Creative Hustler’ originated

  • Steven coined the phrase at a talk in 2011
  • Debuted ‘manifesto’ at conference in London last summer
  • Brainstormed expansion of idea on plane ride home
  • Focus on living at the intersection of creativity and business


The unifying principles of creative hustlers

  • There is opportunity everywhere
  • We can use each other’s strengths in an ecosystem rather than an ‘egosystem’


Why entrepreneurs have a social responsibility to share the possibilities available in gig economy


The greatest challenges faced by creative hustlers

  • Motivation to continue after failure
  • Determination to bounce back


How to avoid highlight reel syndrome

  • Don’t compare yourself to another’s perfect post
  • Remember that everyone is presenting their best selves on social


The importance of mindset

  • Necessary component of long-term strategy
  • Helps you learn to love the process and see the bad as opportunity


How Melissa and Steven decide if a client is a good fit

  • Look for people who ‘get it’
  • Core values must match
  • Client believes in their own product
  • Wants to better themselves and their brand


How Melissa and Steven work together

  • Steven plays part of orchestrator
  • Melissa’s role is tactical, realizing the vision
  • Together, their strengths offer clients a 360° view


How Melissa and Steven stay driven

  • ‘Success is the only option’
  • Surround selves with inspiring people


How Melissa and Steven create balance

  • There is no personal and business life, there’s just life
  • Stop and go on a hike or cook dinner
  • Enjoy what’s around you in order to recharge


Melissa and Steven’s advice for aspiring entrepreneurs

  • Conquer your tiny corner of the internet
  • No one will do it for you, but others will want to help once you start
  • Serve others and be of value, without expecting something in return
  • Fall in love with the process



The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday


Connect with Melissa & Steven

Creative Hustler Website



Steven on Twitter

Melissa on Twitter

May 2, 2017

If you’re an aspiring entrepreneur who juggles multiple responsibilities, you know how difficult it can be to carve out the time each day to work on your business. And if your other responsibilities include being a mom, the struggle is even more real. With all the advice out there urging you to schedule the same time each day to move your business forward, what do you do when your days are too unpredictable to create a consistent timetable?


Jewel Eliese is a self-taught creative fiction writer and the mother of two ‘perfect little goofballs.’ She began Write Away, Mommy as a personal blog, a space where she could share her life as well as her fiction. But it didn’t take her long to realize that she wasn’t really a fan of writing about herself. Over time, the blog evolved into a community where women can get inspired to be better writers and mothers.


Beyond the blog, Jewel serves as the first reader for Grimdark Magazine, and she is currently working on a collaboration with Haley Darling to self-publish a collection of short stories. Today Jewel shares her struggle to gain traffic on her site, how she made use of Google to learn the craft, and how she finds the time to write with two kids at home. Listen in and learn how to deal with ‘mom guilt’ and make writing a part of family time!


Key Takeaways

Jewel’s secrets to becoming a better writer

  • Just sit down and write
  • Allow others to read your work and offer feedback
  • Keep learning
  • Employ Google


How to overcome the fear of critique

  • Remember that it’s more fun to work with others
  • View feedback as a way to make your work better


Jewel’s advice for shifting from writing practice to publishing your work

  • It will never be perfect, but you have to get it out there
  • Submit and forget


Jewel’s tips for time management as a mom

  • Work during naps, scheduled activities, and after your kids go to bed
  • Give yourself a daily word count to realize (e.g.: 500 words)


How Jewel incorporates writing into her family life

  • Getting her kids involved in the process
  • Encouraging her son to contribute a story to the blog each month


Jewel’s suggestions for alleviating ‘mom guilt’

  • Live in the moment
  • Accept that life is messy and imperfect


Jewel’s ‘ninja’ writing guidelines

  • Write by hand in pen to avoid editing
  • Don’t take yourself too seriously
  • Embrace the fact that first drafts will be terrible




The Write Practice

Jon Morrow on SmartBlogger

Jeff Goins’ Website

Grimdark Magazine


Connect with Jewel Eliese


Facebook Group



Apr 27, 2017

We all suffer from insecurities, at times. But when you’re an aspiring entrepreneur, a crisis of confidence may stop you from building a successful business. What if you had a coach with a great capacity for compassion who would provide encouragement when you needed it? A coach who would inspire you to “do it anyway” when you were feeling unsure? Who would hold you accountable?


Shawn Quintero teaches faith-based entrepreneurs how to create online wealth through blogging, social media, and digital marketing. Through his coaching practice, Shawn seeks to help Christian entrepreneurs create deep, meaningful impact on the world and live a lifestyle of complete freedom. He understands how to overcome self-doubt because he’s lived it. Enduring a childhood filled with abuse and bullying, he struggled with depression and suicidal thoughts. But he was inspired by a history teacher who saw his potential, and Shawn began to overcome his insecurities by growing an online network and surrounding himself with positive influences through the church.


Shawn was ready to start his coaching business, but he was self-aware enough to know that he lacked business skills. In order to gain access to the information he needed – without paying the $2,000 application fee – Shawn volunteered to help out with the Lean Startup Conference in San Francisco, and soon he was honing his business acumen and making connections with big names in entrepreneurship. Now Shawn himself is a sought-after speaker and author of the book Online Wealth for the Christian Entrepreneur. Prepare to be motivated as Shawn walks you through his approach to acquiring new clients by providing insane amounts of value up front. Listen and learn strategies to hold yourself accountable and inspire action!


Key Takeaways

Shawn’s strategies for growing your client base

  • Build your community and demonstrate value up front
  • Hone your skills
  • Create extraordinary content that displays your expertise


Shawn’s approach to securing testimonials

  • Do your best work, even if it’s for free
  • Ask clients to post their greatest insight and next steps


Why entrepreneurs often live an ‘unbalanced life’

  • Must be willing to sacrifice to reach goals
  • You can’t build a thriving business in an hour per day


Shawn’s best advice for new online business owners

  • Get offline and talk to real people
  • Find out what your target audience is missing and how you can be the solution
  • Surround yourself with people who will help keep you accountable



Lean Startup Co.

Digital Marketer

Social Media Examiner Conference



Connect with Shawn Quintero


Apr 25, 2017

Tony Robbins once said that we are thrust into action out of inspiration or desperation. And sometimes it’s a little bit of both! Entrepreneurship can be overwhelming, and it isn’t always as easy to stay driven day after day – especially when the end goal seems so far away. Today’s guest shares his story of working through those challenges and developing the grit to continue. 

Winston Henderson is the Chief Visionaire at 5 Years 2 Mastery, an enterprise that seeks to equip and empower others to overcome the limiting beliefs that are holding them back as they work toward their goals, creating the life they’ve always wanted. He was introduced to entrepreneurship by his cousin at the age of 18. After several failed attempts to establish various businesses, Winston studied IT at university – and hated it. But the blessing in disguise was that he also discovered a love of marketing and a renewed interest in business. At 24, Winston spent a year and a half working a traditional job in sales before starting his own home-based hot beverage business.

Though Winston’s venture was doing well enough that he could quit his full-time job, he struggled to develop the necessary discipline to run a successful business on his own. As things fell apart and Winston entered a state of depression, he took a look at his options: He could either go back to a full-time job, or he could dig in and make it work. The birth of his daughter in 2011 motivated him to choose the latter, and Winston has built a business that serves ten countries and brings in a monthly revenue of $130,000.

Inspired to share his systems and help others reach their full potential, Winston has expanded his work, adding Digital and Content Marketing Strategist and Break-Through and Consistency Mentor to his job title. Listen in as he explains how consistent daily activities lead to big wins and how ‘celebrating the process’ keeps you moving forward as you grow into your most powerful self!


Key Takeaways

The challenges of entrepreneurship

  • Mental and emotional discipline
  • ‘Dig in and make it work’


How Winston shifted his mindset to acquire the necessary discipline

  • Desperation for financial independence
  • Strong, emotionally compelling reason to push through the challenges
  • Pain of regret stronger than pain of developing discipline


How Winston selected the products he promotes

  • Saw a demand/need
  • Capitalized on service aligned with that demand


Winston’s advice for building a lucrative business

  • Consistency
  • Start small
  • Visualize the end goal
  • Focus on daily activities
  • Refuel by celebrating the process


Winston’s secrets to success

  • Faith
  • Figure out what’s holding you back
  • Develop your communication skills


Connect with Winston Henderson



Apr 20, 2017

With the rise of new online marketing channels, entrepreneurs have the opportunity to connect with potential clients through various audio and video platforms. But what if you hate the sound of your own voice? Or you just don’t have the confidence to really connect with an audience? The voice is a powerful tool, one that entrepreneurs can use to command attention and share their stories with the world.


Tracy Goodwin is the owner of Captivate the Room, a coaching business that teaches clients how to connect their message with their passion – and make an impact with their voice. Her unique approach, the psychology of the voice, allows clients to unravel their voice story and frees them from the barriers that are preventing them from connecting with an audience. Tracy is an expert in voice technique, and she has trained actors, speakers, entrepreneurs, business executives, leaders, and podcasters from all over the world – helping them step into their voice power and speak their truth.


Tracy graduated from Baylor University with a BA in Theatre and went on to earn a Master’s in Creative Drama from Texas State. She worked for many years as a professional actor and director but kept running from her true purpose as a voice coach because she couldn’t get past her own story. Tracy grew up in a family where she was not allowed to speak, so she just couldn’t see herself as an expert – despite repeated opportunities to coach voice. When she was put in charge of the voice program at a conservatory, she could no longer deny her gift. Today she shares that gift with you, explaining her coaching process and how she connects with clients. Listen in and let Tracy help you manage your time, capitalize on social networks, and make an impact with your message!


Key Takeaways

Why many are terrified to speak their truth

  • Link to past trauma (i.e.: abusive/narcissistic parents, teachers)
  • Your ‘voice story’ shapes your abilities


How Tracy’s clients know they need coaching

  • Lack of confidence
  • Dislike the sound of their voice
  • Know they don’t captivate the audience


Tracy’s coaching process

  • Obtain audio/video of the client prior to coaching session
  • Listen to identify the issues
  • Understand the client’s ‘voice story’
  • Tackle the biggest problems first
  • Lay in a new layer of muscle memory


Tracy’s timeline for achieving results

  • Utilize techniques and exercises that accelerate progress
  • ‘Flip the foundation’ in one month
  • Encourage continued practice for sustainable change


How Tracy’s clients are able to improve so quickly

  • As they see results, the confidence is transformative
  • They are inspired to continue as they build on positive results


Tracy’s tips for marketing yourself online

  • Capitalize via visibility on social networks
  • As tech evolves, keep learning
  • Ask yourself, “Who are my people? Where are they? How can I serve them?”


Tracy’s suggestions re: time management

  • Take on tasks that are in your ‘zone of genius’
  • Outsource duties that are laborious
  • Consider investing in an assistant


What makes Tracy the best voice coach in the business

  • She rolls in the psychology of the voice
  • Her ability to teach technique and alter muscle memory through drills


Tracy’s advice to aspiring entrepreneurs

  • Start before you are ready
  • Don’t wait until everything is perfect
  • Do your research and develop a plan
  • Prepare to learn from your mistakes



Post Planner


Connect with Tracy Goodwin


Apr 18, 2017

One of the greatest challenges new freelancers face is that of securing those first few clients. What if there was a marketplace where you could advertise your expertise to professionals who are looking for someone with your skill set?


John Connor is the Founder and CEO of, a community where people connect and exchange skills via one-on-one learning sessions. The platform currently boasts 2,500-plus users offering 1,800 skills from advanced email marketing to craft beer brewing.


Interested in the intersections of community, philosophy, and technology, John has been involved in projects like the Portland Made makers collective and the Chicago Free Skool. His passion for the startup community coupled with his own experience as a freelancer inspired him to create a space that would provide novices with access to clients and veterans with leads for advanced assignments.


Listen in as John shares his best tips for creating a killer profile, acquiring endorsements, and avoiding disputes on the platform. Learn how to use your aptitude in the creative and/or professional skills space to add an additional revenue stream to your repertoire – by way of HelpWith!


Key Takeaways

The HelpWith onboarding process

  • Sign up with Facebook or LinkedIn
  • Add a bio
  • List your skills
  • Name of skill
  • What you can teach in an hour
  • What qualifies you as an expert


The benefits of using the HelpWith platform

  • Discoverability through SEO-optimization
  • Opportunities for collaboration
  • Simple payment process
  • Reputation management via reviews, endorsements


John’s tips for making your HelpWith profile stand out

  • Compose a descriptive, clear value proposition
  • Include variations on a singular skill (i.e.: Photoshop, flyer design, web design mockups)


How to get hired for the first time on HelpWith

  • Invite people you know to join the platform
  • Ask them to vouge for you via an endorsement
  • Endorsements translate directly into gigs


How HelpWith picks up where online courses leave off

  • Many get stuck or lose motivation to finish online courses
  • HelpWith provides one-on-one resource to get you ‘over the hump’
  • Human interaction allows you to actualize new skills


How HelpWith helps entrepreneurs adapt to new technologies

  • Freelancers who maintain their knowledge base as digital platforms change are rewarded for staying on the cutting edge
  • Business owners can tap into the power of an expert for quick answers


John’s favorite simple trick to get inspired

  • Choose three words you want to embody (i.e.: focused, present)
  • Set a daily alarm on your phone as a reminder
  • Realign yourself by asking, “Who do I want to be today?”



‘Getting Started’ Blog Post

Team Treehouse




High-Performance Academy


Connect with John Connor


Apr 13, 2017

Many entrepreneurs – especially creatives – suffer from a bad case of Shiny Object Syndrome. We have so many ideas that it can be difficult to complete one project in its entirety before our mind has pulled focus to another.


Rita Morales helps business owners and entrepreneurs create and monetize a business they love through one-on-one coaching, custom web design, and mini-courses. Through her company, Rita Morales Brand + Business Design, she assists clients in gaining brand clarity and designing a robust marketing strategy. Rita’s interest in web design began when she was the office manager of a real estate firm, and she was tasked with maintaining the company website. Equipped with new skills like Adobe Illustrator and Photoshop, she got addicted to learning all things web creation and was soon designing her own. Rita moved to another corporate job but used her lunch hours to lay the foundation for her own venture – until the circumstances were right to escape corporate life and begin her own online business.


Today, Rita helps you combat Shiny Object Syndrome, define the branding for your business, and develop marketing strategies that generate results. Learn her techniques for short- and long-term planning, and discover how to harness consistency, accountability and focus on getting things done!


Key Takeaways

Rita’s recommendations re: the structure of a workday

  • Consider using the first part of the day to grow your own business
  • Then move on to client tasks in the second portion of your day


When to define the branding for your business

  • Should be the first step
  • May evolve over time as your mindset/desires change


How to establish your brand

  • Identify your dream clients and their struggles
  • Design your business to serve that specific audience


Rita’s best tips to curb Shiny Object Syndrome

  • Finish one thing before you go on to the next
  • Keep your eyes on your own paper
  • Prioritize one or two areas
  • Work with consistency, accountability, and focus
  • Enjoy the results over time


Rita’s strategies for long-term planning

  • Plan in three-month intervals
  • Select one area of focus for each month
  • Reverse engineer supports for that month’s focus area


How to stand out in a competitive market

  • Create your user profiles and market yourself consistently
  • Determine what you bring to the table that’s different
  • Capitalize on your unique value proposition to connect with clients


Rita’s advice for using social platforms to expand your client base

  • Bring value to your own Facebook group and contribute to others’
  • Build and nurture your email marketing list


Connect with Rita Morales




Facebook Group

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