Ardelia Lee is a content roadmap engineer and copywriter who helps small business owners create intentional, goal-oriented content that supports long-term business growth. She earned both a BA and MA in English Language and Literature from Sam Houston State University. After moving from Texas to Detroit, Ardelia landed her first client, a small news publication called Daily Detroit, by answering an ad on Craigslist. That partnership led to referrals, and soon she had developed her niche in content strategy and copywriting for businesses. When she’s not scheming with her clients, you can find her curled up with an obnoxiously long fantasy novel and a warm cup of coffee.
On this episode of the podcast, Ardelia gets down to the nitty gritty of content strategy and reveals the common mistakes business owners make in that regard. She walks us through the steps she takes to develop working relationships with new clients and the Content Cleanse Challenge she is offering now!
Quality leads can come from a number of sources
The benefits of juggling a dozen (or more!) clients at one time
Ardelia’s ‘freelancer writer challenges’
Ardelia’s advice for freelancers just getting started
Freelancers must devote time to both project completion and marketing the business
Clients don’t know or care when you do the work, as long as you meet deadlines
Ardelia’s onboarding process for new clients
Common mistakes business owners make re: content strategy
The advantages of pricing by writing packages
Ardelia’s strategies for growing her business and business connections
Ardelia’s best tip for content creators
Connect with Ardelia Lee