What is Duplicate Content and Why Should I Care?-EP012

 

 Laura returns with a mini-master class in duplicate content. Prepare to learn what it is and why it matters on this episode of the Better Biz Academy podcast!

As a freelance writer, it is paramount to understand that you cannot get away with copying someone else’s work. Even if it is unintentional, word-for-word phrasing already used on other sites has dire consequences for search engine rankings – not to mention the loss of credibility you will suffer as a freelancer.

Laura explains how to protect yourself and provide a guarantee that your content is 100% original! Click and listen to learn how to identify duplicate content and help your clients stay out of “Google jail.”

Key Takeaways

The definition of duplicate content

• A situation in which a website has been copied, be it 100% or 5%
• Google identifies duplicate content and gauges which site is original based on who posted first 

The consequences of duplicate content

• Website is blacklisted from search engine rankings
• No traction for your website means no new business

The benefits of using Copyscape

• Helps businesses avoid “Google jail” by confirming that content is unique to their site
• Allows freelancers to guarantee work is 100% original by flagging situations in which they may have inadvertently picked up on a phrase used on another site
• Gives freelancers the opportunity to ensure that someone else is not using their content without permission

Laura’s advice for freelancers hired by clients with duplicate content

• If they are unaware, you have a responsibility to let them know
• Start from scratch rather than trying to fix the existing plagiarized content
• Don’t let the client bully you into a lower rate because the previous writer was dishonest

Laura’s tips to avoid inadvertently submitting duplicate content

• Don’t use word-for-word quotes unless absolutely necessary
• Provide links to the original sources of data you cite
• Safeguard yourself by providing clients with a courtesy Copyscape that guarantees original content

 Resources

Copyscape 

Laura’s Full List of Courses https://laurapennington.teachable.com/

 

Connect with Laura Pennington

Blog http://sixfigurewritingsecrets.com/blog/

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Website http://sixfigurewritingsecrets.com/

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