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Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.
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Now displaying: August, 2017
Aug 29, 2017

Laura is back with a solo appearance and she is tackling the feast or famine cycle almost every freelancer is familiar with.  

It doesn’t matter what you do in the freelance world – whether you’re a virtual assistant, a designer, or a writer – it can be hard to view the slow seasons positively but in this episode, Laura talks about how these down times are the perfect opportunity to up your game and prepare for the busy season (which will come!) or even to get all the pieces of a big marketing push together so that you are ready to take advantage of the upward swing when it happens.

There are many seasons to the freelancing experience and knowing when they are and what you're going to do with them can really help you embrace the craziness that is being a freelancer.

 

Website: http://www.betterbizacademy.com/

Online Courses: http://bit.ly/2iGor8u

 

 

Aug 22, 2017

Welcome back to the Better Biz Academy Podcast!

It’s the end of August so we're getting ready to head into what I like to call the freelance busy season. Having just reviewed 212 freelance writing applications for a client project I am managing, it was shocking to see how many people were doing things in the pitching process that were costing them the opportunity to land a new client.

When you are pitching a new client, you could be the only person who's sending them an email, or one of hundreds others. Either way, you need to stand out from the crowd and avoid these freelance pitching mistakes.

I also have a YouTube video that goes into a shorter version of this, so if you don't want to listen to the full podcast episode but want to get the gist of it, go ahead and check out that video right here - https://youtu.be/xLG2CMQ9KKM.

Aug 15, 2017

Welcome back to the Better Biz Academy podcast! As we transition out of the summer and into the fall, I think now is the perfect time to talk about successfully riding the feast or famine cycle freelancers typically experience at different points in the year and which marketing strategies are still the most effective for those in the industry. One of those is Upwork. 

Aug 8, 2017

Laura returns to walk her listeners through a critical shift she made in her freelance business that had a massive impact on her ability to earn money and only work with her ideal clients. If you are new to the freelance world and are still juggling ten, or

If you are new to the freelance world and are still juggling ten, or even twenty client projects, this episode is for you! In it, Laura explains how one-off and retainer clients are different, as well as how you might start the process of converting one-off clients into retainer arrangements.

Aug 1, 2017

Laura returns with another solo podcast to share the most common mistakes made by freelance writers. She offers advice in several areas of freelance basics, including the way you position yourself and your services to potential clients, as well as managing your own expectations going into the freelancing world.

Learn from the best as Laura shares her personal experience as both a freelancer and a project manager, hiring and managing other writers. If you’re just getting started in the freelance writing business, this podcast is a must-listen!

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