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Advanced Freelancing

Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.
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Now displaying: June, 2020
Jun 29, 2020

In this episode, my guest freelancer Jordan Fox teaches you how to pitch, network with, and have ongoing relationships with high profile clients. You’ll learn how to stand out from the crowd and get through to the connections that will put you in front of celebrities.  Jordan shares what you can expect when pitching and working with high profile clients after the fact.  You’ll get a strategy for building a foundation, staying the course, and execution and delivery around what you are offering the client.

Jordan shares how to offer a full service company by working with other freelancers that compliment your skill sets. He gives you the steps to build a network with experts in different lanes, team up and partner with them, and build out a world class team.  By bringing in referral fees and saving your clients time searching for other talent it becomes a win-win for you and your clients.

Hear why Jordan feels that remote only work and freelancing is the future, and how diversifying your revenue streams is vital to success.

Here are some things we covered in this episode:

  • How to stand out from the crowd to and attract celebrity clients
  • How to create a strategy to get through to high profile clients
  • Steps to get through the gatekeeper to put you in front of celebrity clients
  • Tips after landing the gig
  • Confidentiality around working with celebrity clients
  • Building out your freelance team to offer additional services
  • Creating long term relationships with freelance partners
  • Standards for freelancer partners
  • How remote only work and freelance work is the future
  • The importance of having multiple streams of income
  • How to have a side hustle

Bio:

Jordan Fox, founder and president of MMP Digital, received his Bachelors of Science in Accounting from Syracuse University before getting his Masters in Accounting from Yeshiva University in Manhattan.

He started his career at SocialCode, then the largest social media advertising company in the world. From 2015-2016, the company ran over $300 million in advertising. Jordan led strategy and ad buying across the social media landscape for more than 20 Fortune 500 brands, including Verizon Wireless and Coca-Cola.

He then joined VaynerMedia as a Senior Account Strategist, enjoying a front seat to the brand-building dynamics of serial entrepreneur Gary Vaynerchuk. Jordan ran digital marketing programs for Chase and L'Occitane across social media, influencer marketing, paid media, e-commerce, OTT and VR/AR/AI.

Most recently, Jordan was Director of Digital Strategy for 15-time Grammy Award-winning singer-songwriter Alicia Keys. He led global strategy and partnerships across all of Alicia's digital channels, ultimately helping her reach over 80+ million followers across social media. Jordan built smarter work streams while managing her in-house production team, digital agency and record label. While working alongside Alicia, her president, music manager, publicist and philanthropy advisor, Jordan created key moments for Alicia helping her grow her brand and digital footprint.

Now, Jordan is focused on bringing MMP to a wide audience, joining his know-how with that of other seasoned digital professionals.

Connect with Jordan:

Website: www.mmpdig.com

Facebook: www.facebook.com/mmpdig

LinkedIn: www.linkedin.com/company/mmp-digital

Instagram: www.instagram.com/mmpdig

Jun 22, 2020

In this episode, my guest freelancer Ellen Goodwin shares how she lost clients and almost lost her business due to procrastination.  We discuss how to work when no one is watching and being consistent to meet deadlines for clients. 

You’ll learn about the different types of procrastination and why we procrastinate. Ellen gives tips on how to identify why you are getting distracted and how to address it.  You’ll get action steps to allow for time for distraction and then refocus to get things done. 

Here are some things we covered in this episode:

  • How to deal with the feast or famine cycles of freelancing
  • Tips to prepare for downtime when you’re not fully booked
  • Building confidence to prepare for times of insecurity
  • How to overcome procrastination
  • Why do we procrastinate?
  • Different types of procrastination
  • How to make a plan to avoid procrastination
  • Stop blaming yourself and setting yourself up for failure
  • How consistent mini-habits can get you on the right track
  • Reward yourself for meeting productivity goals

Bio:

Ellen Goodwin is a Productivity Trainer, TEDx speaker, and author who uses neuroscience-based principles to enable individuals and businesses to overcome all types of procrastination, build stronger habits, and be more focused so that they can be more efficient and effective with their time. Ellen believes that when it comes to productivity, there is no one-size-fits-all solution, which is why she advocates for experimentation to find the tools and techniques which will work seamlessly with your life and your business, no matter what you want to accomplish. She recently released her first book, DONE: How To Work When No One Is Watching, and is the co-host of The Faster, Easier, Better Show podcast.

Website: EllenGoodwin.com

Facebook: facebook.com/EllenGoodwincom

Jun 15, 2020

In this episode, you’ll hear from freelance translator Maeva Cifuentes.  We discuss where to find clients, how to market your services, and networking on LinkedIn. The principles discussed here apply to any freelance business, no matter your services.

You’ll learn what it really looks like to be a translator, beyond speaking the language. Maeva takes you through the day in the life of a translator, and how to be a leader in the industry.

Here are some things we covered in this episode:

  • What is the difference in translation and interpreting as a freelancer?
  • What you need to know in the source language to be a translator?
  • What does a typical day look like as a translator?
  • Should you focus on a specialty or be a generalist?
  • How to market your freelance translator services.
  • Things you must do to stand out on LinkedIn.
  • What you should know before deciding to offer translation services.
  • How to prepare for a translation business, beyond speaking the language.
  • How to build relationships with clients.

Bio:

Maeva has been a French and Spanish to English freelance translator for just over a decade. She writes about freelance translation & the digital nomad lifestyle on her blog, Maeva Everywhere. As a person with multiple interests, she's diversified her services into marketing, on top of translation, and recently launched a content marketing agency. You can usually find her writing on LinkedIn, traveling, learning a new skill or listening to her favorite music.

Connect with Maeva:

http://maevaeverywhere.com/

 

Jun 8, 2020

In this episode, you’ll learn about content repurposing from expert Amy Woods.  We discuss how to take the guesswork out of posting on social media and show up consistently.  By focusing on quality over quantity you can become an industry leader and go-to person when your client has a problem.

You’ll learn how to create several weeks’ worth of content from one piece of high-quality content, such as a podcast or blog post.

Here are some things we covered in this episode:

  • How to create lots of micro content from one piece of high-quality content
  • How to create and spin one piece of content to fuel your marketing efforts
  • How to create a plan for repurposing long-form content
  • How to choose what you are going to do and staying in your comfort zone
  • Creating content that solves a problem for your client
  • Do at least one thing very consistently and create a system around it
  • How to stay on track with one platform
  • Why you should consider outsourcing and the expected cost
  • Getting referrals from existing clients
  • Content marketing tips

Bio:

Amy is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create. She works with businesses, entrepreneurs and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcasts and video shows.

Amy is the host of The Content 10x Podcast and she is the author of best-selling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content.

She talks on stages all around the world about content repurposing, including at events like PodFest Multimedia Expo, Podcast Movement, Youpreneur Summit and RadioDays.

Amy podcasts and writes about content repurposing at content10x.com and shares ideas on Twitter, Instagram, Facebook and LinkedIn.

Connect with Amy:

LinkedIn: https://www.linkedin.com/in/amywoods2/

Facebook: https://www.facebook.com/content10x

Instagram: https://www.instagram.com/content10x/

Website: https://www.content10x.com/

Jun 1, 2020

In this episode freelance copywriter and screenwriter Marc Isaacs shares what to look for in non-disclosure agreements, the legal implications, and how to grow your freelance business around the confidentiality restrictions.

You’ll learn how to leverage the work you’ve done as a freelancer to get other clients while maintaining confidentiality.

Here are some things we covered in this episode:

  • What to look for in non-disclosure agreements
  • Getting clarification in NDA’s
  • Should you get an attorney to review NDA?
  • Respecting your client and honoring your agreement
  • Challenges of working around NDA’s and how it affects your freelance business
  • Entering into client relationships when unable to disclose who your client is
  • Leveraging the work you’ve done as a ghost writer to get other clients
  • Getting testimonials and social proof with confidentiality restrictions
  • Should you use an NDA in your own business?
  • Protecting your brand as a freelancer

Marc Isaacs is a freelance copywriter and screenwriter based in San Antonio, Texas. His clients are thriving small and medium-sized businesses in a variety of industries, including technology, medical, travel, AI, entertainment, and more. He launched a freelance writing career in 2004 following multiple positions in broadcast news where he produced local newscasts and field produced for national network news organizations.

Among Isaacs' most notable career accomplishments are creating and producing a children's educational TV series called Houston ZooperStars Challenge, which earned multiple Lone Star Emmy nominations, and writing and directing a television pilot called The Legend of Marshal Dead, which is currently in post-production. His writing and producing for television also includes holiday and event-related programming for broadcast affiliate stations, including a TV special for the largest indoor livestock exhibition and rodeo in the world . In addition to writing and producing content, he's a professional actor with membership in SAG-AFTRA since 2014.

Isaacs is originally from upstate New York, raised and educated in a rural region along New York's border with Ontario, Canada. He's currently developing film and television scripts based on true stories set in that region's small towns, and he's been researching family stories for a book he's writing about his mother and her 13 siblings. He relocated to Houston, Texas in 2001 and has spent most of the last two decades in the Lone Star State with a few years spent in Milwaukee, Wisconsin and Los Angeles, California.

Connect with Marc:

Screenwriter/Filmmaker Link: www.imdb.me/marcisaacs

LinkedIn Profile: www.linkedin.com/in/marcisaacs/

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