Advanced Freelancing

Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.
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Advanced Freelancing





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Now displaying: July, 2020
Jul 27, 2020

Have you ever considered using Thumbtack to find clients?  I confess until I interviewed Bianca Scott I didn’t realize what an awesome opportunity the platform could be for freelancers!

This episode is a goldmine for tips and tricks that apply to any platform, but you will certainly learn the ins and outs of using Thumbtack to find clients and scale your business. Bianca shares how she got reviews before she landed paying clients, how to leverage social media to become a trusted service provider, and when to leave your 9-5 to work your side hustle full-time.

Here are some things we covered in this episode:

  • How to get clients on Thumbtack
  • Why you should do pro-bono work
  • How to use your family and friends to gain honest reviews
  • Utilizing multiple platforms for the same client review
  • When to leave your 9-5 to work your side hustle full-time
  • Learn secrets to scale your business
  • How to use social media to grow your business
  • Contracts and payments through Thumbtack

About Bianca:

Bianca Scott is the CEO of BusyB Writing, LLC. After receiving her undergraduate degree at Huntingdon College and her graduate degree at the University of South Alabama, she used her communication studies major to land a job at a small architecture firm in Atlanta, Georgia. Although she spent four years as a marketing specialist, her passion has always been writing. In 2016, she received a tip on how she could monetize her hobby by helping others who lack professional and creative writing skills, and the rest is history. Since beginning her business, she has been rated as a Top Pro by Thumbtack and helped over 150 people with their writing and book publishing projects.

Bianca’s Links:

Link to start business checklist (e-book):

Link to start business checklist (hardback):

Jul 20, 2020

Do you know how profitable your business really is?  Until I hired a bookkeeper, I had no clue how little income I was actually earning!

I am thrilled to share financial tips from my guest Ean Murphy who will teach you the difference between a financial system and a budget.  Ean shares why you should hire a virtual assistant before a bookkeeper and how outsourcing your finances will help you to make more money in your business.

Ean will share action steps that you can implement today to get your finances in order.

Here are some things we covered in this episode:

  • What does a bookkeeper do
  • The value bookkeeper will bring to your business
  • How to get on top of your finances
  • How to determine if your business is profitable
  • When to outsource bookkeeping
  • How to set yourself up for a successful relationship with your bookkeeper
  • How to select financial tracking software
  • The difference between a bookkeeper and accountant
  • Why you should hire a virtual assistant before a bookkeeper
  • The importance of a financial system vs. budget
  • Action steps to start tracking your finances

Resources Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

by Mike Michalowicz

Additional Resources:

Pre-Order My Next Book >> The Six Figure Freelancer

Subscribe to the Podcast

Join my Facebook Group

Connect with Ean:

Ean Price Murphy founded Moxie Bookkeeping & Coaching Inc in 2003 to work with creative businesses and nonprofits - companies deeply engaged with their work but frequently not comfortable with the numbers.

Moxie’s core promise is to make your financial information accessible and actionable, even if you don’t think of yourself as good with bookkeeping.

Unlike other consultants, Ean isn’t a Wall Street or corporate escapee - she has decades of first-hand knowledge of the challenges of being a small business owner with staff.

Ean is a certified Mastery level Profit First Professional, Xero Platinum partner, Quickbooks ProAdvisor, and a certified business coach.


Facebook group

Moxie Facebook page

Download the first two chapters of Profit First

Jul 13, 2020

In this episode my guest Sophia Dagnon teaches you how to write cold pitches that stand out from the crowd.  You’ll learn the best practices of writing an email and all the things that you need to research and do before writing your pitch.

Sophia shares why building a relationship with your potential client is as important as making a sale.  Her tips will help you brainstorm which companies to pitch to and how to be authentic when doing so.

You’ll also discover why sales calls are as important as your cold pitch.  Sophia shares what not to do during a sales call, how to prepare for the call and be confident in yourself, and steps to close the sale.

Here are some things we covered in this episode:

  • How to find companies to write a cold pitch
  • Doing research on the company and person that you are pitching to
  • How to stand out from the crowd
  • How to sound authentic by adding personalization
  • What to keep in mind when writing a cold pitch
  • Capturing data in your email performance
  • Best practices in writing an email
  • Why relationships are more important than getting a sale
  • Why you have to be good at sales calls
  • What not to do during a sales call
  • How to prepare for a sales call
  • How to be more confident during sales calls
  • Steps to close the sales call
  • Following up with potential clients


Sophia Dagnon helps thought leaders, SaaS companies + direct-to-consumer e-com folks connect with their people and sell like a human through conversion-focused copy. She works with the amazing folks at Copyhackers + GetUplift and (occasionally) takes on private clients.

Connect with Sophia:


Free cold email templates:

Jul 6, 2020

Are you stumped on the idea of using SEO to build your freelance website? In this episode, my guest Jason Berkotwiz, SEO expert and Founder & SEO Director of Break The Web, shares about SEO for your website, providing SEO services, having an agency, and using virtual assistants to stay on track with day-to-day tasks.

You’ll hear how to utilize SEO for your website to get more traffic, leads, and make more sales.  Jason shares how to learn about SEO for free and the importance of using your testing your own strategies and using the results as case studies to land clients.

We discuss why you should consider offering multiple niches to protect yourself during times of variations in the market and the benefits of having and agency.  Tune in to hear how you can make more money by offering your services as a strategist rather than just doing the tasks.

Here are some things we covered in this episode:

  • SEO tips for building your freelance service’s website
  • Getting more traffic, leads, and sales
  • Why you should consider hiring an SEO specialist
  • Services that you can offer as an SEO expert
  • How to make more money as an SEO consultant or strategist
  • How to set expectations with your client
  • Where to start learning about SEO
  • The importance of testing your strategies and using the results as case studies
  • The downsides of having a niche and pivoting within a market
  • Why you should have multiple niches
  • The benefits of having an agency versus being a solopreneur
  • Hiring a virtual assistant to help with the day-to-day tasks


Jason Berkowitz is the Founder & SEO Director of Break The Web, an inbound digital meeting agency based in New York City. For over 6 years, Jason was a freelance SEO consultant until a natural transition led him to form his own boutique operation which he operates his expertise out of today.

Connect with Jason: