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Advanced Freelancing

Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.
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Now displaying: October, 2017
Oct 10, 2017

Join Laura on this episode to learn about retainers - what they are, why many freelancers love them, and more importantly, how to make the most out of working on retainer. 

Some pros of working on retainer:

  • Better month to month income forecasting
  • Fewer clients, deeper relationships
  • Less time on marketing your freelance skills
  • More time on actual service delivery
  • Better control over your own time

Making the most of the retainer work arrangement:

  • Design your services around a recurring client need
  • Articulate in your pitch what's in it for the client - time, money, value-add services? 
  • Understand that it is OK to say "No". Be selective about who you work with. 

 

 

 

 

Links:

Better Biz Academy

New Freelance Writer Starter Pack: SEO Copywriting and the Guide to Killing it on Upwork

Oct 3, 2017

Episode number 64 is an interesting one because Laura talks about how she achieved four $20k months in a row over the summer, and what it took to get there. 

In this episode, you'll hear about how she's had to critically assess the different parts of her freelance business and focus her attention only on those projects and clients that fit the direction she was headed. She also reflects on the tough decisions that come with onboarding bigger clients, and what that means from a client portfolio management standpoint. 

Coming soon in the Better Biz space is a new Facebook group that delves into freelance marketing mastery, particularly for freelancers looking to succeed on Upwork. It's called "Make Money on Upwork - Freelance Marketing Mastery." 

 

Links:

Guide to Killing it on Upwork course

 

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