“Wisdom is sometimes wrapped in an ugly experience.”
Despite knowing what to do, a great many would-be entrepreneurs never take the steps to get started because they are afraid of failure. But what if you could reframe the way you think about failure, and see it not just as an opportunity, but maybe even a necessity?
Today’s guest takes grit to another level, and if setbacks in your business have tempted you to quit, his story will inspire you to play the long game and view mistakes as opportunities for growth. Damion Lupo is a serial entrepreneur, having started 30-plus businesses. His latest venture is Total Control Financial, an Austin-based FinTech that seeks to disrupt Wall Street and empower individuals to take control of their own financial future. He is also the author of five books on finance, investments, and personal growth.
Damion has a history of bold moves, getting his start in real estate by purchasing a rental house with his VISA. Over the next five years, he grew the business to include 150 houses in seven states. He took a $20M hit in 2008, but used the lessons from that epic failure to reinvent himself – and write a book about the road back, Reinvented Life. Today, Damion is a consultant and coach who appears regularly on podcasts and radio shows centered around finances and personal development. Listen in as he shares his personal philosophy of 10X thinking, advice regarding retirement planning, and strategies to help you view setbacks with gratitude.
Damion’s advice about going all-in
Why it’s important to play the ‘long game’
Damion’s 10X thinking
The significance of reviewing big picture goals quarterly
How Damion frames failure
Damion’s advice on writing books
Damion’s tips for retirement planning
How to identify a professional financial advisor
The benefits of the eQRP as a retirement vehicle
Damion’s first steps to retirement savings
Grit: The Power of Passion and Perseverance by Angela Duckworth
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller with Jay Papasan
Connect with Damion Lupo
Total Control Financial Website
There is much societal pressure on women to be everything to everyone – the perfect mother, the perfect wife, and the perfect business owner. And many female entrepreneurs profess to have struck that perfect balance between self-care and running a business. But today’s guest is here to share her struggle with the chaos that is her life and assure you that it’s okay not to be perfect.
Krystina Dubrule is the CEO and Founder of Du North Designs, Ltd., a family-oriented fashion and apparel business based in McLennan, Alberta. A social worker by trade, Krystina was laid off just before returning from maternity leave after having her third child. Inspired to start her own business, she began crafting hand-sewn clothing and tutus at her kitchen table and then offering her designs at a local market, but quickly realized that this wasn’t a feasible business plan with three small children in the house. Plan B was to place a wholesale order and host home parties with friends and family, and soon she was getting requests from people she didn’t know – as far as 300km away!
Under Krystina’s guidance, Du North has grown into a network of 3,000-plus distributors in the US and Canada, and the company garners over $1M in sales annually. Balancing the needs of her family with the demands of an online business is a test of her abilities, but Krystina has learned to embrace the chaos and incorporate laughter and fun into the life she has built. Listen in as she shares her strategy for picking the right battles, the truth about work-life balance, and how to make hiring decisions when it’s time to reach out for help.
Krystina’s keys to juggling family and business
Why it’s important to be honest about the challenge of balancing self-care and business
Krystina’s tip for staying organized
Krystina’s hiring guidelines
Connect with Krystina Dubrule
Entrepreneurship is a roller coaster ride, with extreme highs and lows. So how do you keep yourself motivated during the rough times? Today’s guests are honest in sharing the despair they have faced as well as the successes – and that was just this week! They are prepared to teach you how to be a creative hustler – embracing the process, increasing your bounce back rate, and living at the intersection of creativity and business.
Steven Picanza and Melissa Rautenberg are the husband-wife team behind The Creative Hustler, a lifestyle brand for creative entrepreneurs, as well as the brand strategy firm Latin & Code. Steven brings his talents as a brand architect, business strategist and creative entrepreneur to these endeavors, as he works to connect people, products, and organizations with their core audience.
The yin to his yang, Melissa has the tactical skills to bring Steven’s vision to life. With an expertise in inbound marketing, SEO, and PPC, her no bullshit approach has built meaningful campaigns across a variety of industries. Today they explain the unifying principles of creative hustlers and how they create balance in their lives. Listen and learn how to shift your mindset to accept that ‘the obstacle is the way.’
How ‘The Creative Hustler’ originated
The unifying principles of creative hustlers
Why entrepreneurs have a social responsibility to share the possibilities available in gig economy
The greatest challenges faced by creative hustlers
How to avoid highlight reel syndrome
The importance of mindset
How Melissa and Steven decide if a client is a good fit
How Melissa and Steven work together
How Melissa and Steven stay driven
How Melissa and Steven create balance
Melissa and Steven’s advice for aspiring entrepreneurs
The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday
Connect with Melissa & Steven
If you’re an aspiring entrepreneur who juggles multiple responsibilities, you know how difficult it can be to carve out the time each day to work on your business. And if your other responsibilities include being a mom, the struggle is even more real. With all the advice out there urging you to schedule the same time each day to move your business forward, what do you do when your days are too unpredictable to create a consistent timetable?
Jewel Eliese is a self-taught creative fiction writer and the mother of two ‘perfect little goofballs.’ She began Write Away, Mommy as a personal blog, a space where she could share her life as well as her fiction. But it didn’t take her long to realize that she wasn’t really a fan of writing about herself. Over time, the blog evolved into a community where women can get inspired to be better writers and mothers.
Beyond the blog, Jewel serves as the first reader for Grimdark Magazine, and she is currently working on a collaboration with Haley Darling to self-publish a collection of short stories. Today Jewel shares her struggle to gain traffic on her site, how she made use of Google to learn the craft, and how she finds the time to write with two kids at home. Listen in and learn how to deal with ‘mom guilt’ and make writing a part of family time!
Jewel’s secrets to becoming a better writer
How to overcome the fear of critique
Jewel’s advice for shifting from writing practice to publishing your work
Jewel’s tips for time management as a mom
How Jewel incorporates writing into her family life
Jewel’s suggestions for alleviating ‘mom guilt’
Jewel’s ‘ninja’ writing guidelines
Connect with Jewel Eliese
We all suffer from insecurities, at times. But when you’re an aspiring entrepreneur, a crisis of confidence may stop you from building a successful business. What if you had a coach with a great capacity for compassion who would provide encouragement when you needed it? A coach who would inspire you to “do it anyway” when you were feeling unsure? Who would hold you accountable?
Shawn Quintero teaches faith-based entrepreneurs how to create online wealth through blogging, social media, and digital marketing. Through his coaching practice, Shawn seeks to help Christian entrepreneurs create deep, meaningful impact on the world and live a lifestyle of complete freedom. He understands how to overcome self-doubt because he’s lived it. Enduring a childhood filled with abuse and bullying, he struggled with depression and suicidal thoughts. But he was inspired by a history teacher who saw his potential, and Shawn began to overcome his insecurities by growing an online network and surrounding himself with positive influences through the church.
Shawn was ready to start his coaching business, but he was self-aware enough to know that he lacked business skills. In order to gain access to the information he needed – without paying the $2,000 application fee – Shawn volunteered to help out with the Lean Startup Conference in San Francisco, and soon he was honing his business acumen and making connections with big names in entrepreneurship. Now Shawn himself is a sought-after speaker and author of the book Online Wealth for the Christian Entrepreneur. Prepare to be motivated as Shawn walks you through his approach to acquiring new clients by providing insane amounts of value up front. Listen and learn strategies to hold yourself accountable and inspire action!
Shawn’s strategies for growing your client base
Shawn’s approach to securing testimonials
Why entrepreneurs often live an ‘unbalanced life’
Shawn’s best advice for new online business owners
Social Media Examiner Conference
Connect with Shawn Quintero
Tony Robbins once said that we are thrust into action out of inspiration or desperation. And sometimes it’s a little bit of both! Entrepreneurship can be overwhelming, and it isn’t always as easy to stay driven day after day – especially when the end goal seems so far away. Today’s guest shares his story of working through those challenges and developing the grit to continue.
Winston Henderson is the Chief Visionaire at 5 Years 2 Mastery, an enterprise that seeks to equip and empower others to overcome the limiting beliefs that are holding them back as they work toward their goals, creating the life they’ve always wanted. He was introduced to entrepreneurship by his cousin at the age of 18. After several failed attempts to establish various businesses, Winston studied IT at university – and hated it. But the blessing in disguise was that he also discovered a love of marketing and a renewed interest in business. At 24, Winston spent a year and a half working a traditional job in sales before starting his own home-based hot beverage business.
Though Winston’s venture was doing well enough that he could quit his full-time job, he struggled to develop the necessary discipline to run a successful business on his own. As things fell apart and Winston entered a state of depression, he took a look at his options: He could either go back to a full-time job, or he could dig in and make it work. The birth of his daughter in 2011 motivated him to choose the latter, and Winston has built a business that serves ten countries and brings in a monthly revenue of $130,000.
Inspired to share his systems and help others reach their full potential, Winston has expanded his work, adding Digital and Content Marketing Strategist and Break-Through and Consistency Mentor to his job title. Listen in as he explains how consistent daily activities lead to big wins and how ‘celebrating the process’ keeps you moving forward as you grow into your most powerful self!
The challenges of entrepreneurship
How Winston shifted his mindset to acquire the necessary discipline
How Winston selected the products he promotes
Winston’s advice for building a lucrative business
Winston’s secrets to success
Connect with Winston Henderson
With the rise of new online marketing channels, entrepreneurs have the opportunity to connect with potential clients through various audio and video platforms. But what if you hate the sound of your own voice? Or you just don’t have the confidence to really connect with an audience? The voice is a powerful tool, one that entrepreneurs can use to command attention and share their stories with the world.
Tracy Goodwin is the owner of Captivate the Room, a coaching business that teaches clients how to connect their message with their passion – and make an impact with their voice. Her unique approach, the psychology of the voice, allows clients to unravel their voice story and frees them from the barriers that are preventing them from connecting with an audience. Tracy is an expert in voice technique, and she has trained actors, speakers, entrepreneurs, business executives, leaders, and podcasters from all over the world – helping them step into their voice power and speak their truth.
Tracy graduated from Baylor University with a BA in Theatre and went on to earn a Master’s in Creative Drama from Texas State. She worked for many years as a professional actor and director but kept running from her true purpose as a voice coach because she couldn’t get past her own story. Tracy grew up in a family where she was not allowed to speak, so she just couldn’t see herself as an expert – despite repeated opportunities to coach voice. When she was put in charge of the voice program at a conservatory, she could no longer deny her gift. Today she shares that gift with you, explaining her coaching process and how she connects with clients. Listen in and let Tracy help you manage your time, capitalize on social networks, and make an impact with your message!
Why many are terrified to speak their truth
How Tracy’s clients know they need coaching
Tracy’s coaching process
Tracy’s timeline for achieving results
How Tracy’s clients are able to improve so quickly
Tracy’s tips for marketing yourself online
Tracy’s suggestions re: time management
What makes Tracy the best voice coach in the business
Tracy’s advice to aspiring entrepreneurs
Connect with Tracy Goodwin
One of the greatest challenges new freelancers face is that of securing those first few clients. What if there was a marketplace where you could advertise your expertise to professionals who are looking for someone with your skill set?
John Connor is the Founder and CEO of HelpWith.co, a community where people connect and exchange skills via one-on-one learning sessions. The platform currently boasts 2,500-plus users offering 1,800 skills from advanced email marketing to craft beer brewing.
Interested in the intersections of community, philosophy, and technology, John has been involved in projects like the Portland Made makers collective and the Chicago Free Skool. His passion for the startup community coupled with his own experience as a freelancer inspired him to create a space that would provide novices with access to clients and veterans with leads for advanced assignments.
Listen in as John shares his best tips for creating a killer profile, acquiring endorsements, and avoiding disputes on the platform. Learn how to use your aptitude in the creative and/or professional skills space to add an additional revenue stream to your repertoire – by way of HelpWith!
The HelpWith onboarding process
The benefits of using the HelpWith platform
John’s tips for making your HelpWith profile stand out
How to get hired for the first time on HelpWith
How HelpWith picks up where online courses leave off
How HelpWith helps entrepreneurs adapt to new technologies
John’s favorite simple trick to get inspired
Connect with John Connor
Many entrepreneurs – especially creatives – suffer from a bad case of Shiny Object Syndrome. We have so many ideas that it can be difficult to complete one project in its entirety before our mind has pulled focus to another.
Rita Morales helps business owners and entrepreneurs create and monetize a business they love through one-on-one coaching, custom web design, and mini-courses. Through her company, Rita Morales Brand + Business Design, she assists clients in gaining brand clarity and designing a robust marketing strategy. Rita’s interest in web design began when she was the office manager of a real estate firm, and she was tasked with maintaining the company website. Equipped with new skills like Adobe Illustrator and Photoshop, she got addicted to learning all things web creation and was soon designing her own. Rita moved to another corporate job but used her lunch hours to lay the foundation for her own venture – until the circumstances were right to escape corporate life and begin her own online business.
Today, Rita helps you combat Shiny Object Syndrome, define the branding for your business, and develop marketing strategies that generate results. Learn her techniques for short- and long-term planning, and discover how to harness consistency, accountability and focus on getting things done!
Rita’s recommendations re: the structure of a workday
When to define the branding for your business
How to establish your brand
Rita’s best tips to curb Shiny Object Syndrome
Rita’s strategies for long-term planning
How to stand out in a competitive market
Rita’s advice for using social platforms to expand your client base
Connect with Rita Morales
So you’re tight on funds and can’t spend a ton of money to promote your business. What if I told you it's possible to generate a six-figure annual income with an advertising budget of under $100 per month?
LaShonda Brown is a CMO and Brand Strategist based in Virginia who launched About 90 Marketing to help small businesses accelerate sales and increase their digital footprint. She is adept at using social media tools to help stretch marketing dollars, and she shares that expertise via her new Periscope and YouTube channel ‘The Bootstrap Biz Advice Show’ to educate entrepreneurs. LaShonda’s experience in the world of promotion was born of necessity- her first venture was Transformation Theatre Company, an enterprise she began at the age of 18 with a $500 investment. In just a year and a half, TTC raised over $20k for charity. She is also the Co-Founder and Producer of Life Focus Pictures, a video production company she began with her husband in 2011 that provides engaging video content for clients including municipal communication departments and small businesses.
Listen and learn how to expand your client base by leveraging social media and teaching your current customers how to refer your business. No more excuses and no more waiting until you have enough money to start your business. LaShonda motivates you to get your show on the road – today!
LaShonda’s go-to strategies for generating business
How to kick off your business on limited funds
How to establish credibility when you’re young
LaShonda’s advice for juggling multiple responsibilities
How to stay motivated
LaShonda’s secrets to growing your client base
Why it’s important to find your lane and stay in it
LaShonda’s top tips for entrepreneurs
Connect with LaShonda Brown
Money doesn’t grow on trees… Or does it?
Since childhood, we have been led to believe that it is selfish to ask for money, that it is better to give than to receive. But what if you could change your mindset to recognize that it is okay to receive when you are providing value to clients? What if you could both give AND receive – and flourish?
Tonya Rineer is an innovative Money Mindset Coach who knows firsthand how female entrepreneurs can struggle to determine their value. Through the Profit Party, she seeks to revolutionize the way women think and feel about money and business. Her action-oriented style offers actionable tools to help you control your finances, transform your beliefs about money and dramatically increase your profit potential.
Click and listen to recognize the money blocks you may have and take steps to develop a healthy money mindset. It’s time to allow abundance into your life!
Common money blocks female entrepreneurs face
How to recognize when you are blocking money
Why many female entrepreneurs have difficulty charging what they’re worth
Tonya’s action steps to developing a healthy money mindset
Tonya’s best tip for entrepreneurs
Connect with Tonya Rineer
When your phone pings, it can be tough for a freelancer to ignore. Who is it? What do they need? Is it a potential client?
Many of us are addicted to email, and we have a very difficult time maintaining focus on our writing. We may even believe that we are getting more accomplished by multi-tasking. But the truth of the matter is that constantly changing lanes in your brain makes it more difficult to get things done – and it’s mentally taxing.
Laura is back with a solo podcast as part of her Become a Better Writer series. She shares her best advice about breaking your addiction to email, batching like tasks to increase productivity, and utilizing available tools to eliminate distractions. Listen and learn how to create high-quality content in less time as you maximize your income potential!
The concept of batching
The benefits of batching
How to deal with unforeseen circumstances
Laura’s tips to avoid email distractions and minimize time spent in correspondence
The dangers of multi-tasking
Connect with Laura Pennington
Freelancers know how important it is to save for retirement, yet many put it off. Perhaps you don’t know how to start, you’re tempted to put that money back into your business, or you just can’t spare a substantial amount at the moment. Whatever the case, today’s guest can help change your mindset and give you the tools to start investing in your future before it’s too late.
Moshe Amsel is a tax consultant, personal finance coach and business strategy consultant with 20-plus years of experience in the information technology arena. He is also the host of the DreamBuilder Financial Podcast, a program aimed at simplifying and enriching the financial lives of individuals and small businesses. Listen in as he explains the tax benefits available to entrepreneurs and tactics that will help you start saving small to facilitate sustainable change. Making the right decisions now can have profound long-term effects, so let’s get started!
The significance of saving for retirement early on
Moshe’s tips for getting started
Retirement plan vehicles for solopreneurs
The benefits of hiring a professional to assist with retirement planning
Moshe’s advice for balancing the competing priorities of debt vs. retirement
Profit First by Mike Michalowicz
Todd Herman’s 90-Day Year Videos
Connect with Moshe Amsel
Struggling to balance business and baby? Many new parents choose entrepreneurship because it allows them the freedom and flexibility to spend more time with their children, but it can be challenging to juggle business obligations with time to watch Elmo and read picture books. If you’re looking for scheduling hacks to help you grow your business while you’re home with a baby, you’ve come to the right place.
Julienne DesJardins, owner of DesJardins Digital LLC, provides strategic support for entrepreneurs and small businesses. A Digital Marketing VA and Certified ConvertKit Expert who specializes in email and social media marketing, Julienne loves to blog about her favorite business tools and tips for work-at-home parents. Listen and learn how she went from side hustle to full-time solopreneur in just one year, why she chose to niche down, and what opportunities exist for VAs in the realm of email marketing. Julienne also offers guidance on developing retainer packages and setting priorities on days without child care.
The value of online networking
Julienne’s tips for niching down
Why email marketing continues to thrive
Characteristics of an email marketing guru
The email marketing tasks a VA might perform
Julienne’s advice for balancing business and baby
The advantages of offering retainer packages
Julienne’s guidelines for pausing a retainer
Free 5-Day Course: Balance Biz + Baby
Connect with Julienne DesJardins
Though tax season is a stressful time for many freelancers, we avoid asking for help or even talking about money. But the subject of finances shouldn’t be taboo – nor should it be a source of anxiety for you as an entrepreneur. In fact, today’s guest will teach you how to karate chop that stress and get your finances in order.
Melissa Whaley is a licensed tax professional, financial strategist and California mama of three. If profit is not a word you use to describe your business, then Melissa will work with you to build systems and make that dream a reality. As the owner of Whaley Bookkeeping and Tax, she helps solopreneurs and small businesses get their finances on the right track via virtual bookkeeping and tax consulting services. Listen in as Melissa shares strategies for tracking expenses and calculating quarterly estimated taxes, and get her advice regarding the free online tools available. Now is the time to stop feeling overwhelmed and get the deductions you deserve!
The difference between revenue and profit
How much should freelancers be setting aside for taxes
The deductions freelancers deserve but often miss
The importance of creating a system to track expenses and income
The necessity of establishing a relationship with a tax professional
Melissa’s top tip for new and aspiring online business owners
Connect with Melissa Whaley
Christine Morris is the founder of FabulouslyBalancedLife.com, a venture committed to helping busy entrepreneurs implement systems to support a successful business and a balanced life. She is a business mentor and productivity coach who has worked her way through the online business world, beginning as a virtual assistant who quickly built a multi-VA team before transitioning into the in-demand Online Business Manager and systems expert she is today, supporting six- and seven-figure business owners in managing their teams and creating strategies for growth.
Throughout her career, she has proven her ability to overcome adversity and use it to create opportunities for other entrepreneurs. In 2014, Christine’s family experienced a devastating fire 30 days out from a live event she was coordinating for a client. With systems in place, the event went forward as planned and Christine was able to outsource her work and take the time off she needed to recover. She used this opportunity to reflect and realize what was truly important to her and what didn’t fit for her family. Christine designed FabulouslyBalancedLife.com to share her passion for helping others create a life that is more in line with both their personal and professional goals.
On this episode of the podcast, Christine shares strategies for landing clients as a VA/OBM, developing systems for your business, and establishing effective working relationships. Listen and learn when to outsource and how to own your expertise!
Christine’s strategies for landing clients
The difference between a VA and an OBM
The importance of creating systems that are documented and centralized
Christine’s guidelines regarding documenting systems
Christine’s advice about determining what to outsource
The 90-day dating period you should expect after hiring a VA
The significance of owning your expertise as a VA/OBM
Christine’s Workbook http://fabulouslybalancedlife.com/workbook/
International Virtual Assistants Association http://ivaa.org/
Connect with Christine Morris
Allison Gower is the President and CEO of Allison Evelyn, Inc., offering content, media and marketing services to a variety of local and global clients. She helps business owners find their voice and establish their online presence through content writing, blogging and landing placements in the media.
After graduating from San Diego State, Allison landed a job in marketing and sales with a video production company. In her role there, she discovered a love of writing. Fascinated by getting to know the client’s brand and how they defined their voice, Allison started freelancing in this capacity on the side, and eventually, one of her freelance clients offered her enough work to quit her day job.
Three years later, Allison has established her own company and continues to thrive as an entrepreneur, helping prominent businesses such as LaJolla.com and iPetitions connect with their audience. When not typing away at her co-working space in sunny San Diego, she is practicing yoga, hopping on a plane or facilitating video projects. On this episode of the podcast, Allison shares her approach to planning for trips that take her offline and several of her favorite travel experiences. She also offers advice regarding the business aspects of freelancing and the benefits of joining a co-working space.
The benefit of establishing a business
The challenge of doing solo work as a freelance writer
The advantages of joining a coworking space
Allison’s tips for freelancers interested in pursuing travel opportunities
Allison’s favorite travel experiences
Allison’s best tips for emerging entrepreneurs
Connect with Allison Gower
Kathryn Moorhouse is a Pinterest Expert and Social Media Strategist based in South Africa who helps high-performing female entrepreneurs grow their audience and income. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche.
With degrees in Investment Management and Marketing, Kathryn began her career in the corporate world but soon realized the corner office might not be for her. Then she became an au pair and discovered a need for kids’ clothing compatible with outdoor activity, so she founded the handmade brand, Zoey and Logan. She sought strategies for growing that business through Facebook groups, and connections she made there led to VA work managing social media accounts for other businesses. Kathryn soon found that Pinterest was her forte, and she has narrowed her focus to a single platform.
She is an obsessive planner and organizer with a deep love for good coffee, doughnuts and going on adventures around the world. On this episode of the podcast, Kathryn communicates strategies for landing clients and the value of choosing a niche!
The secret to a successful business
Kathryn’s advice for landing clients
Kathryn’s parameters for niching down
The beneficial features of Pinterest
The value of focusing on a specific niche
Kathryn’s best tips for budding entrepreneurs
Connect with Kathryn Moorhouse
Athena Santora writes copy that (actually) sells for startups and small shops. She is the founder of Bevy, a courageous digital agency that builds websites for clients in the US, EU and Australia. Over the course of the last year, the company has grown to span five countries and to craft digital marketing assets of all kinds.
Born in the States, Athena now splits time between her hometown of New York City and her new town of Barcelona because she can’t bear to give up residency in either one. An Ivy League graduate and lifetime learner, she is driven by the idea that intentional design and savvy sales copy can meaningfully connect people, even through a screen.
On this episode of the podcast, Athena shares her approach to identifying ideal clients and pricing based on the value she provides. Learn to trust your intuition and get paid what you’re worth!
The pros and cons of platforms like Upwork
The value-based pricing model
The advantages of a value-based pricing model
The common pricing mistakes freelancers make
Athena’s principles of negotiating price
Characteristics of an ideal client
Athena’s best advice for new freelancers
Laura’s Ideal Client Blog Post & Workbook
Connect with Athena Santora
Jim Palmer is a marketing expert, business coach, entrepreneur, author and speaker. Founder of both the Dream Business Academy and Dream Business Coaching and Mastermind Program, he works to provide Smart Marketing and Business Building Strategies for growth-oriented entrepreneurs and small business owners. This mission extends to Jim’s hosting enterprises on Dream Business Coach TV, the hit weekly web TV show with an audience of thousands, and Stick Like Glue Radio, a weekly podcast that helps entrepreneurs take their business to the next level. Jim is best known internationally as ‘The Dream Business Coach’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries.
The first step in Jim’s path to successful entrepreneurship began when, at age 41, his lucrative position as VP of Marketing was eliminated. With four teenagers and a mortgage, he sought another traditional job, but long-term unemployment and a cancer diagnosis inspired him to launch his own small marketing business in October 2000. Eventually, Jim learned about internet marketing and direct response, which led to the creation of his wildly successful coaching business.
On this episode of the podcast, Jim offers a mini-master class in time management and the real grit of being an entrepreneur. Listen in and develop the confidence to say ‘yes’ and grow your own Dream Business!
Jim’s definition of a Dream Business
The ‘bookend schedule’
The difference between an employee and an entrepreneur
Jim’s guidance regarding when to start building your business
Jim’s advice to entrepreneurs just getting started
The necessary mindset for fostering adventure
Stop Waiting For it to Get Easier: Create Your Dream Business Now by Jim Palmer
Connect with Jim Palmer
Laura is back to help you deal with losing a freelance client. On this episode of the podcast, she talks you through the necessary process of self-reflection and offers strategies for replacing lost revenue when a contract ends.
Learn from Laura’s experience as she shares mistakes she made early in her freelancing career. She was able to leverage those missteps into learning opportunities and develop a knack for replacing lost revenue quickly through a savvy hustle that includes capitalizing on established client relationships and expanding service offerings.
Laura also offers advice on how to recover from the loss of a client, emotionally and financially. Listen in and learn her practical three-step approach to rebounding when a client chooses to end a business relationship!
The reasons why a contract might end
Laura’s advice about learning from your mistakes
The need for clear, specific feedback from clients
Laura’s tips for replacing lost revenue
Laura’s Full List of Courses https://laurapennington.teachable.com/
Connect with Laura Pennington
Sarah Foster quit her 9 to 5 job two years ago and now works full-time from her home studio as a jewelry designer as well as a design, branding and marketing consultant to female entrepreneurs and host of the FIT & FIERCE Podcast. As founder, creator and Chief Foul Mouth of Bad Bad Jewelry, Sarah’s mission is to inspire and empower women to go after what they want.
Sarah began her career working in the call center for Amazon, then taking a job in the financial industry. Seeking a creative outlet, Sarah started designing one-of-a-kind jewelry as a side gig. Eventually, she founded the company Nomadic Fashion and tried jewelry full-time. After two years of entrepreneurship, Sarah was struggling and realized that it was necessary to return to the corporate world. Landing a job as an executive assistant at a design firm, Sarah earned enough money to fund the next step of her journey and Bad Bad Jewelry was born. On this episode of the podcast, Sarah offers advice about outsourcing and inspires you to take risks and do the work you love.
Sarah’s tips for gaining confidence
If you’re working a job that doesn’t make you happy, use it as motivation to discover your true passion
Sarah’s advice for struggling entrepreneurs
Sarah’s guidelines for juggling multiple projects
Sarah’s suggestions for beginning entrepreneurs
“It’s going to be okay”
Feel the Fear … and Do It Anyway by Susan Jeffers
Connect with Sarah Foster
Laura returns with a mini-master class in duplicate content. Prepare to learn what it is and why it matters on this episode of the Better Biz Academy podcast!
As a freelance writer, it is paramount to understand that you cannot get away with copying someone else’s work. Even if it is unintentional, word-for-word phrasing already used on other sites has dire consequences for search engine rankings – not to mention the loss of credibility you will suffer as a freelancer.
Laura explains how to protect yourself and provide a guarantee that your content is 100% original! Click and listen to learn how to identify duplicate content and help your clients stay out of “Google jail.”
The definition of duplicate content
The consequences of duplicate content
The benefits of using Copyscape
Laura’s advice for freelancers hired by clients with duplicate content
Laura’s tips to avoid inadvertently submitting duplicate content
Laura’s Full List of Courses https://laurapennington.teachable.com/
Connect with Laura Pennington
Ardelia Lee is a content roadmap engineer and copywriter who helps small business owners create intentional, goal-oriented content that supports long-term business growth. She earned both a BA and MA in English Language and Literature from Sam Houston State University. After moving from Texas to Detroit, Ardelia landed her first client, a small news publication called Daily Detroit, by answering an ad on Craigslist. That partnership led to referrals, and soon she had developed her niche in content strategy and copywriting for businesses. When she’s not scheming with her clients, you can find her curled up with an obnoxiously long fantasy novel and a warm cup of coffee.
On this episode of the podcast, Ardelia gets down to the nitty gritty of content strategy and reveals the common mistakes business owners make in that regard. She walks us through the steps she takes to develop working relationships with new clients and the Content Cleanse Challenge she is offering now!
Quality leads can come from a number of sources
The benefits of juggling a dozen (or more!) clients at one time
Ardelia’s ‘freelancer writer challenges’
Ardelia’s advice for freelancers just getting started
Freelancers must devote time to both project completion and marketing the business
Clients don’t know or care when you do the work, as long as you meet deadlines
Ardelia’s onboarding process for new clients
Common mistakes business owners make re: content strategy
The advantages of pricing by writing packages
Ardelia’s strategies for growing her business and business connections
Ardelia’s best tip for content creators
Connect with Ardelia Lee
Laura returns with another solo podcast to share the strategy she uses to make the most of her writing time, the Pomodoro Technique. This approach wires your brain to focus on a single, specific writing task for a short burst of 25 minutes before allowing yourself a five minute break. While she initially resisted implementing this approach, Laura came to realize that she was less effective when multitasking and did benefit from working on a given task, free from distractions.
Listen in to learn how the Pomodoro Technique helped Laura triple her business revenue, take on more clients and have time for herself and other projects! Then implement this valuable brain hack to increase your own productivity without sacrificing the quality of your work.
Guidelines of the Pomodoro Technique
Laura’s advice for dealing with stray thoughts that don’t apply to the task at hand
Consider utilizing tools to help you focus
Laura’s tips for making breaks purposeful
More time in front of the computer doesn’t necessarily result in increased productivity
Determine the time of day when you are most effective and focused to double or even triple your productivity
Laura’s Pomodoro challenge
Ed Gandia’s Focus@Will Podcast
Connect with Laura Pennington