Advanced Freelancing

Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Briggs.
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Apr 11, 2017

So you’re tight on funds and can’t spend a ton of money to promote your business. What if I told you it's possible to generate a six-figure annual income with an advertising budget of under $100 per month?


LaShonda Brown is a CMO and Brand Strategist based in Virginia who launched About 90 Marketing to help small businesses accelerate sales and increase their digital footprint. She is adept at using social media tools to help stretch marketing dollars, and she shares that expertise via her new Periscope and YouTube channel ‘The Bootstrap Biz Advice Show’ to educate entrepreneurs. LaShonda’s experience in the world of promotion was born of necessity- her first venture was Transformation Theatre Company, an enterprise she began at the age of 18 with a $500 investment. In just a year and a half, TTC raised over $20k for charity. She is also the Co-Founder and Producer of Life Focus Pictures, a video production company she began with her husband in 2011 that provides engaging video content for clients including municipal communication departments and small businesses.


Listen and learn how to expand your client base by leveraging social media and teaching your current customers how to refer your business. No more excuses and no more waiting until you have enough money to start your business. LaShonda motivates you to get your show on the road – today!


Key Takeaways

LaShonda’s go-to strategies for generating business

  • Utilize your personal Facebook page
  • Celebrate wins for clients


How to kick off your business on limited funds

  • Don’t wait until you have enough money
  • Go for it NOW, while you are inspired
  • Once you’ve generated some income, invest that money in your next venture
  • Leverage sponsorships and donations to decrease expenses


How to establish credibility when you’re young

  • People will be as confident in you as you are in yourself
  • Present yourself with assurance and people are unlikely to ask your age
  • Demonstrate value and clients will be even more impressed when they learn your age


LaShonda’s advice for juggling multiple responsibilities

  • Start building the foundation of your business while you have the least to lose
  • Gain experience and put resources in place while your business is still a side hustle


How to stay motivated

  • Engage in passion projects (creative outlets you love, whether or not they generate profit)
  • Invest in caring for your business’ greatest asset – YOU
  • Don’t monetize every aspect of your life


LaShonda’s secrets to growing your client base

  • Invest in relationships with clients (i.e.: go to lunch, happy hour, pedicures)
  • Equip your current customers to refer you using a recommended landing page
  • Establish your accessibility through visibility on social media


Why it’s important to find your lane and stay in it

  • LaShonda underestimated how quickly About 90 would grow
  • She was tempted to say ‘yes’ to every project and ended up overextended
  • Creating a workflow to handle a new project costs more $ than it generates
  • Repeat customers are more likely when you do what you’re best at
  • Knowing your skill set helps you make the best use of your time


LaShonda’s top tips for entrepreneurs

  • Customers justify decisions emotionally first, then logically
  • If you let your work rob you of your joy, it will also rob you of sales
  • If you are excited about what you do, clients will be too


Connect with LaShonda Brown


YouTube Channel

Periscope TV

Apr 6, 2017

Money doesn’t grow on trees… Or does it?

Since childhood, we have been led to believe that it is selfish to ask for money, that it is better to give than to receive. But what if you could change your mindset to recognize that it is okay to receive when you are providing value to clients? What if you could both give AND receive – and flourish?

Tonya Rineer is an innovative Money Mindset Coach who knows firsthand how female entrepreneurs can struggle to determine their value. Through the Profit Party, she seeks to revolutionize the way women think and feel about money and business. Her action-oriented style offers actionable tools to help you control your finances, transform your beliefs about money and dramatically increase your profit potential.

Click and listen to recognize the money blocks you may have and take steps to develop a healthy money mindset. It’s time to allow abundance into your life!


Key Takeaways

Common money blocks female entrepreneurs face

  • Feeling inferior
  • Failing to realize our own power and light
  • Comparing ourselves to others
  • Forgetting that we deserve to receive as well as give


How to recognize when you are blocking money

  • Negative emotions
  • Word patterns (i.e. I can’t, I’m not smart enough)


Why many female entrepreneurs have difficulty charging what they’re worth

  • Women need to feel appreciated and connected
  • Afraid to upset others, we tend to play it safe
  • We fear that success will change the dynamics of our relationships


Tonya’s action steps to developing a healthy money mindset

  • Develop an awareness of where you need to grow
  • Design a path that will take you where you want to go
  • Anticipate hurdles and break down those blocks one at a time
  • Cultivate confidence: You deserve to create wealth as long as you are creating value and giving that value away


Tonya’s best tip for entrepreneurs

  • Talk it out through role play
  • Practice dealing with client questions and resistance
  • Clear and confident communication puts others at ease and facilitates trust



The Secret Film


Connect with Tonya Rineer






Apr 4, 2017

When your phone pings, it can be tough for a freelancer to ignore. Who is it? What do they need? Is it a potential client?

Many of us are addicted to email, and we have a very difficult time maintaining focus on our writing. We may even believe that we are getting more accomplished by multi-tasking. But the truth of the matter is that constantly changing lanes in your brain makes it more difficult to get things done – and it’s mentally taxing.   

Laura is back with a solo podcast as part of her Become a Better Writer series. She shares her best advice about breaking your addiction to email, batching like tasks to increase productivity, and utilizing available tools to eliminate distractions. Listen and learn how to create high-quality content in less time as you maximize your income potential!


Key Takeaways

The concept of batching

  • Defined as doing like tasks together
  • Requires organization

The benefits of batching

  • Allows your brain to hit its stride and maintain focus
  • Adds up to ten hours of productivity per week
  • Increases income potential

How to deal with unforeseen circumstances

  • Adjust your schedule as needed
  • Give yourself wiggle room

Pareto’s Principle

  • Work ‘expands’ to fill amount of time to complete
  • We are more likely to adhere to self-imposed deadlines

Laura’s tips to avoid email distractions and minimize time spent in correspondence

  • When you’re in writing mode, turn off your email
  • Schedule time blocks to respond to email (e.g.: Laura spends one hour twice a day)
  • In responses, give clients the next unnecessary step (i.e.: “no need to reply”)
  • Utilize a scheduling tool to avoid unnecessary back-and-forth
  • Employ an auto-responder to let clients know you are unavailable 

The dangers of multi-tasking

  • Generates anxiety
  • Takes 20-30 minutes to regain focus
  • Makes you feel tired
  • Decreases productivity



Deep Work by Cal Newport


Acuity Scheduling

Gmail Inbox Pause



Connect with Laura Pennington





Mar 30, 2017

Freelancers know how important it is to save for retirement, yet many put it off. Perhaps you don’t know how to start, you’re tempted to put that money back into your business, or you just can’t spare a substantial amount at the moment. Whatever the case, today’s guest can help change your mindset and give you the tools to start investing in your future before it’s too late.

Moshe Amsel is a tax consultant, personal finance coach and business strategy consultant with 20-plus years of experience in the information technology arena. He is also the host of the DreamBuilder Financial Podcast, a program aimed at simplifying and enriching the financial lives of individuals and small businesses. Listen in as he explains the tax benefits available to entrepreneurs and tactics that will help you start saving small to facilitate sustainable change. Making the right decisions now can have profound long-term effects, so let’s get started!


Key Takeaways

The significance of saving for retirement early on

  • Allows freelancer to provide for self in the long term and build financial legacy
  • Provides tax benefit by sheltering that money

 Moshe’s tips for getting started

  • Exercise your saving muscle first
  • Then decide where to park the money
  • Start small, then work up to a percentage goal
  • Establish a separate bank account

 Retirement plan vehicles for solopreneurs

  • SEP
  • Individual 401(k)

 The benefits of hiring a professional to assist with retirement planning

  • Understand complicated tax law
  • Determine the best plan for your particular scenario
  • Maximize tax benefit
  • Recognize all available options (i.e.: real estate investment)

 Moshe’s advice for balancing the competing priorities of debt vs. retirement

  • Knock out your debt first
  • Then focus all energy on retirement goals
  • Productivity is lost every time you split your efforts



Profit First by Mike Michalowicz

Todd Herman’s 90-Day Year Videos

Entrepreneur Retirement Guide


Connect with Moshe Amsel


Periscope Live




Mar 28, 2017

Struggling to balance business and baby? Many new parents choose entrepreneurship because it allows them the freedom and flexibility to spend more time with their children, but it can be challenging to juggle business obligations with time to watch Elmo and read picture books. If you’re looking for scheduling hacks to help you grow your business while you’re home with a baby, you’ve come to the right place.  

Julienne DesJardins, owner of DesJardins Digital LLC, provides strategic support for entrepreneurs and small businesses. A Digital Marketing VA and Certified ConvertKit Expert who specializes in email and social media marketing, Julienne loves to blog about her favorite business tools and tips for work-at-home parents. Listen and learn how she went from side hustle to full-time solopreneur in just one year, why she chose to niche down, and what opportunities exist for VAs in the realm of email marketing. Julienne also offers guidance on developing retainer packages and setting priorities on days without child care. 


Key Takeaways

The value of online networking

  • Answering questions for free affords visibility and allows you to build trust
  • An understanding of common queries can inform the services you choose to provide and guide content creation


Julienne’s tips for niching down

  • Choose a niche that you really love
  • Research the market to ensure demand


Why email marketing continues to thrive

  • Other online venues (i.e. Facebook, Instagram) may help provide an audience, but those potential clients live on that platform
  • Email marketing drives the customer to your list, providing direct access


Characteristics of an email marketing guru

  • Analytical thinker
  • Detail oriented
  • Self-starter
  • Insight around the marketing funnel


The email marketing tasks a VA might perform

  • Writing newsletters
  • Monitoring metrics
  • Creating sequences
  • Conducting ongoing best practice research
  • Monitoring the inbox and providing stock answers to customer queries


Julienne’s advice for balancing business and baby

  • Schedule client calls only on days when child care is available
  • Don’t set time limits on days without child care
  • Prioritize MITs and work when you can (i.e. during naps)
  • Provide clients with an availability calendar


The advantages of offering retainer packages

  • Freelancer can anticipate baseline income and budget accordingly
  • Clients know what to expect as outlined in retainer package
  • On-going relationship allows freelancer to better understand client needs
  • Freelancer can phase out tasks she doesn’t enjoy


Julienne’s guidelines for pausing a retainer

  • Make it clear that you may be actively seeking other clients to fill the slot
  • Explain that you may or may not be available should the client decide to pick up again
  • Establish rules in your contract around notice periods



Free 5-Day Course: Balance Biz + Baby


Acuity Scheduling


Connect with Julienne DesJardins



Mar 23, 2017

Though tax season is a stressful time for many freelancers, we avoid asking for help or even talking about money. But the subject of finances shouldn’t be taboo – nor should it be a source of anxiety for you as an entrepreneur. In fact, today’s guest will teach you how to karate chop that stress and get your finances in order. 

Melissa Whaley is a licensed tax professional, financial strategist and California mama of three. If profit is not a word you use to describe your business, then Melissa will work with you to build systems and make that dream a reality. As the owner of Whaley Bookkeeping and Tax, she helps solopreneurs and small businesses get their finances on the right track via virtual bookkeeping and tax consulting services. Listen in as Melissa shares strategies for tracking expenses and calculating quarterly estimated taxes, and get her advice regarding the free online tools available. Now is the time to stop feeling overwhelmed and get the deductions you deserve!


Key Takeaways

The difference between revenue and profit

  • Revenue denotes the amount of money paid to a business
  • Operating expenses and taxes must be subtracted from revenue to determine profit


How much should freelancers be setting aside for taxes

  • 5% of profit at a minimum
  • Melissa recommends 25%


The deductions freelancers deserve but often miss

  • Cell phone bill
  • Monthly subscriptions to tools/apps
  • Mileage
  • Client dinners


The importance of creating a system to track expenses and income

  • Ensures freelancer will receive deserved deductions
  • Allows self-employed to pay taxes quarterly
  • Prevents stress at tax time


The necessity of establishing a relationship with a tax professional

  • No easy answers apply to every business
  • Help understand how business, personal and family finances work together
  • Assist with decision-making as business grows and changes
  • Identify deductions specific to your situation
  • Interpret IRS codes and/or represent you if necessary


Melissa’s top tip for new and aspiring online business owners

  • Open a separate bank account for business



Wave Accounting


Connect with Melissa Whaley



Mar 21, 2017

Christine Morris is the founder of, a venture committed to helping busy entrepreneurs implement systems to support a successful business and a balanced life. She is a business mentor and productivity coach who has worked her way through the online business world, beginning as a virtual assistant who quickly built a multi-VA team before transitioning into the in-demand Online Business Manager and systems expert she is today, supporting six- and seven-figure business owners in managing their teams and creating strategies for growth.

Throughout her career, she has proven her ability to overcome adversity and use it to create opportunities for other entrepreneurs. In 2014, Christine’s family experienced a devastating fire 30 days out from a live event she was coordinating for a client. With systems in place, the event went forward as planned and Christine was able to outsource her work and take the time off she needed to recover. She used this opportunity to reflect and realize what was truly important to her and what didn’t fit for her family. Christine designed to share her passion for helping others create a life that is more in line with both their personal and professional goals.

On this episode of the podcast, Christine shares strategies for landing clients as a VA/OBM, developing systems for your business, and establishing effective working relationships. Listen and learn when to outsource and how to own your expertise!


Key Takeaways

Christine’s strategies for landing clients

  • Utilize organizations like IVAA
  • Respond to RFPs and follow up
  • Network and build relationships


The difference between a VA and an OBM

  • Virtual Assistants perform specific tasks (i.e.: social media, marketing) and are paid hourly or per project
  • Online Business Managers work one-on-one with clients to oversee the big picture (i.e.: operations, project management) and are paid base plus incentives


The importance of creating systems that are documented and centralized

  • Saves time
  • Establishes consistency
  • Provides clear instructions to VA’s
  • Allows your business to run when you can’t be there
  • Protects clients


Christine’s guidelines regarding documenting systems

  • Don’t keep things in your head
  • Next time you complete a task, open a Google Doc and jot down the steps
  • Add and elaborate as needed – it’s a living document
  • Before long, you’ll have an entire operations manual


Christine’s advice about determining what to outsource

  • Complete a time audit
  • Outsource tasks that are taking too much time with little ROI
  • Delegate tasks that are not in your zone of genius


The 90-day dating period you should expect after hiring a VA

  • It takes time to get a feel for each other and understand work styles, etc.
  • Give clear instructions, otherwise, you’re setting the VA up for failure
  • Rather than expecting instant results, take the time to build a relationship


The significance of owning your expertise as a VA/OBM

  • Set your own expectations regarding what the first 30, 60, 90 days should look like with a new client
  • Own the role you play in the relationship and set the tone early




Christine’s Workbook

International Virtual Assistants Association


Connect with Christine Morris


Mar 16, 2017

Allison Gower is the President and CEO of Allison Evelyn, Inc., offering content, media and marketing services to a variety of local and global clients. She helps business owners find their voice and establish their online presence through content writing, blogging and landing placements in the media.

After graduating from San Diego State, Allison landed a job in marketing and sales with a video production company. In her role there, she discovered a love of writing. Fascinated by getting to know the client’s brand and how they defined their voice, Allison started freelancing in this capacity on the side, and eventually, one of her freelance clients offered her enough work to quit her day job.

Three years later, Allison has established her own company and continues to thrive as an entrepreneur, helping prominent businesses such as and iPetitions connect with their audience. When not typing away at her co-working space in sunny San Diego, she is practicing yoga, hopping on a plane or facilitating video projects. On this episode of the podcast, Allison shares her approach to planning for trips that take her offline and several of her favorite travel experiences. She also offers advice regarding the business aspects of freelancing and the benefits of joining a co-working space.


Key Takeaways

The benefit of establishing a business

  • At the income threshold of $80,000/year, freelancers begin to lose so much in self-employment taxes that it makes sense to establish a business
  • For liability reasons, it is better to deal with legal issues as a separate entity


The challenge of doing solo work as a freelance writer

  • It can be a difficult transition if you are used to getting energy and ideas from other people


The advantages of joining a coworking space

  • Helps separate business and personal life
  • Promotes productivity
  • Affords the opportunity to connect with business owners who might need your services
  • Provides friends to brainstorm with – and go to happy hour!


Allison’s tips for freelancers interested in pursuing travel opportunities

  • Let clients know when you are planning an offline trip – as far in advance as possible
  • Once your plans are finalized, sit down with your clients to plan
  • Do as much work as possible before you leave
  • Consider investing in a VA to support clients with ongoing needs
  • Refer clients to another freelancer you trust who can sub for you
  • Put systems in place to keep things running while you’re gone
  • Compose a conversational auto response for your email to remind clients that you are unavailable


Allison’s favorite travel experiences

  • She has taken trips to Atlanta and Illinois, working in the morning and exploring the rest of the day
  • On backpacking trips to New Zealand and Peru, she has gone offline for several weeks


Allison’s best tips for emerging entrepreneurs

  • Seek opportunities to network face-to-face
  • Attend events in your area that address topics you’re interested in
  • Connect with potential clients on LinkedIn and invite them for coffee



Connect with Allison Gower



Mar 14, 2017

Kathryn Moorhouse is a Pinterest Expert and Social Media Strategist based in South Africa who helps high-performing female entrepreneurs grow their audience and income. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche.

With degrees in Investment Management and Marketing, Kathryn began her career in the corporate world but soon realized the corner office might not be for her. Then she became an au pair and discovered a need for kids’ clothing compatible with outdoor activity, so she founded the handmade brand, Zoey and Logan. She sought strategies for growing that business through Facebook groups, and connections she made there led to VA work managing social media accounts for other businesses. Kathryn soon found that Pinterest was her forte, and she has narrowed her focus to a single platform.

She is an obsessive planner and organizer with a deep love for good coffee, doughnuts and going on adventures around the world. On this episode of the podcast, Kathryn communicates strategies for landing clients and the value of choosing a niche!


Key Takeaways

The secret to a successful business

  • Identify a need and provide the solution
  • Kathryn’s work as an au pair led her to build a children’s clothing line


Kathryn’s advice for landing clients

  • Reach out to current clients and encourage them to share your availability with others
  • Join Facebook groups and other communities in your area of expertise
  • Look for posts related to what you do and provide free value by answering questions


Kathryn’s parameters for niching down

  • Is this specialty something that really appeals to you?
  • Is there a market for this service?
  • Will the service provide results for your clients?


The beneficial features of Pinterest

  • High-performing lead generator
  • Acts as a search engine (like Google, but pretty!)
  • Untapped market


The value of focusing on a specific niche

  • As an expert, you gain confidence in your abilities
  • Your desire to dig deeper provides better results for your clients


Kathryn’s best tips for budding entrepreneurs

  • Give yourself a bit of grace
  • Put yourself in a position to connect with potential clients
  • Be open to growth and refine your skills
  • Make the decision to go for it
  • Progress is better than perfection



Wake to Make Facebook Group


Connect with Kathryn Moorhouse





Mar 9, 2017


Athena Santora writes copy that (actually) sells for startups and small shops. She is the founder of Bevy, a courageous digital agency that builds websites for clients in the US, EU and Australia. Over the course of the last year, the company has grown to span five countries and to craft digital marketing assets of all kinds.

Born in the States, Athena now splits time between her hometown of New York City and her new town of Barcelona because she can’t bear to give up residency in either one. An Ivy League graduate and lifetime learner, she is driven by the idea that intentional design and savvy sales copy can meaningfully connect people, even through a screen.

On this episode of the podcast, Athena shares her approach to identifying ideal clients and pricing based on the value she provides. Learn to trust your intuition and get paid what you’re worth!


Key Takeaways

The pros and cons of platforms like Upwork

  • Competing in a world economy means you may have to charge less to land projects
  • Unless you learn a new way to present your services, you may not make enough to keep the lights on
  • Bidding teaches you what clients are looking for and what they need to hear to buy in
  • Writing proposals helps you understand what works and what doesn’t when it comes to pitching clients
  • Searching open jobs allows freelancers to do market research (demand, pricing, etc.)


The value-based pricing model

  • Explore what the client is trying to accomplish
  • Determine what reaching that goal will mean for their bottom line
  • Charge accordingly


The advantages of a value-based pricing model

  • The freelancer has a better chance of charging appropriately
  • It builds a relationship with the client rather than focusing on an endpoint to the project


The common pricing mistakes freelancers make

  • Getting stuck at a rate based on what other freelancers are charging
  • Failing to realize their own value


Athena’s principles of negotiating price

  • Start from an uncomfortable place
  • Hold strong unless you are working to land an ideal client
  • Consider the value the client can offer you (exposure, contract length, etc.)
  • Offer incentives to guarantee additional work


Characteristics of an ideal client

  • Like any relationship, the ideal client brings out the best in you and allows you to do your best work
  • Ideal clients don’t take more than they give back


Athena’s best advice for new freelancers

  • If you can be proud of the work you’ve done because you trusted yourself, that will guide you in the right direction




Laura’s Ideal Client Blog Post & Workbook


Connect with Athena Santora


Bevy Digital




Mar 7, 2017


Jim Palmer is a marketing expert, business coach, entrepreneur, author and speaker. Founder of both the Dream Business Academy and Dream Business Coaching and Mastermind Program, he works to provide Smart Marketing and Business Building Strategies for growth-oriented entrepreneurs and small business owners. This mission extends to Jim’s hosting enterprises on Dream Business Coach TV, the hit weekly web TV show with an audience of thousands, and Stick Like Glue Radio, a weekly podcast that helps entrepreneurs take their business to the next level. Jim is best known internationally as ‘The Dream Business Coach’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries.

The first step in Jim’s path to successful entrepreneurship began when, at age 41, his lucrative position as VP of Marketing was eliminated. With four teenagers and a mortgage, he sought another traditional job, but long-term unemployment and a cancer diagnosis inspired him to launch his own small marketing business in October 2000. Eventually, Jim learned about internet marketing and direct response, which led to the creation of his wildly successful coaching business.

On this episode of the podcast, Jim offers a mini-master class in time management and the real grit of being an entrepreneur. Listen in and develop the confidence to say ‘yes’ and grow your own Dream Business!


Key Takeaways

Jim’s definition of a Dream Business

  • Multiple revenue streams
  • Fun to operate
  • Firing on all cylinders
  • Provides the lifestyle you want to live
  • Asset for worry-free retirement
  • Allows you to give back and make a difference in the lives of others

The ‘bookend schedule’

  • Jim’s official working days are Tuesday, Wednesday, and Thursday
  • Downtime is essential to cultivating creativity

The difference between an employee and an entrepreneur

  • Entrepreneurs are wired differently and do not make the same distinction between work and personal
  • Entrepreneurs are willing to work long hours because they are building something bigger than a paycheck

 Jim’s guidance regarding when to start building your business

  • Stop waiting for it to get easier
  • “The best time to plant a tree is 20 years ago. The second best time is today.”

 Jim’s advice to entrepreneurs just getting started

  1. Do whatever it takes, even if that means stocking shelves part-time at Target while you are building your business
  2. Control your environment to achieve extreme focus by eliminating distractions

 The necessary mindset for fostering adventure

  • What if you say yes?
  • Rather than framing what if’s that might prevent you from pursuing something new, explore the possibilities of what could be if you problem-solve and persevere


Stop Waiting For it to Get Easier: Create Your Dream Business Now by Jim Palmer 

Jim Palmer Books 


Connect with Jim Palmer


Boating Blog 




Mar 2, 2017

Laura is back to help you deal with losing a freelance client. On this episode of the podcast, she talks you through the necessary process of self-reflection and offers strategies for replacing lost revenue when a contract ends.

Learn from Laura’s experience as she shares mistakes she made early in her freelancing career. She was able to leverage those missteps into learning opportunities and develop a knack for replacing lost revenue quickly through a savvy hustle that includes capitalizing on established client relationships and expanding service offerings.

Laura also offers advice on how to recover from the loss of a client, emotionally and financially. Listen in and learn her practical three-step approach to rebounding when a client chooses to end a business relationship! 

Key Takeaways

The reasons why a contract might end

  • Often, the end of a contract happens due to circumstances outside of your control, i.e.: the client can no longer afford your services or they are hiring a full-time writer in-house
  • If it was your fault (i.e.: missed deadline, poor work quality), it’s time to recalibrate

Laura’s advice about learning from your mistakes

  • Take ownership and briefly grieve the loss
  • Consider what went wrong and how you might apply that insight moving forward
  • Revise your pitch and writing samples

The need for clear, specific feedback from clients

  • Clients who say your work “just wasn’t what they were looking for” may be trying to get free content
  • Consider adding a clause to your contract in which the client acknowledges having read your writing samples and agrees to the expectation that the tone, quality and general writing ability will be similar

 Laura’s tips for replacing lost revenue

  • Keep a monetary goal in mind as you hustle
  • Reach out to clients you’ve worked with before
  • Think about expanding service offerings in your current niche and upselling existing clients
  • Even when fully booked, continue marketing your business to cultivate future opportunities 


Laura’s Full List of Courses

Connect with Laura Pennington







Leave a Review on iTunes 

Leave a Review on Stitcher  



Feb 28, 2017

Sarah Foster quit her 9 to 5 job two years ago and now works full-time from her home studio as a jewelry designer as well as a design, branding and marketing consultant to female entrepreneurs and host of the FIT & FIERCE Podcast. As founder, creator and Chief Foul Mouth of Bad Bad Jewelry, Sarah’s mission is to inspire and empower women to go after what they want.

Sarah began her career working in the call center for Amazon, then taking a job in the financial industry. Seeking a creative outlet, Sarah started designing one-of-a-kind jewelry as a side gig. Eventually, she founded the company Nomadic Fashion and tried jewelry full-time. After two years of entrepreneurship, Sarah was struggling and realized that it was necessary to return to the corporate world. Landing a job as an executive assistant at a design firm, Sarah earned enough money to fund the next step of her journey and Bad Bad Jewelry was born. On this episode of the podcast, Sarah offers advice about outsourcing and inspires you to take risks and do the work you love.


Key Takeaways

Sarah’s tips for gaining confidence

  • Fake it ‘til you make it; speak with a confident tone of voice
  • Be upfront when you don’t know the answers
  • Push yourself: “I knew I wouldn’t grow unless I was uncomfortable.”

 If you’re working a job that doesn’t make you happy, use it as motivation to discover your true passion

  • Sarah was working as an executive assistant when she conceived of her new brand, the type of jewelry she wanted to make and how to manufacture it

 Sarah’s advice for struggling entrepreneurs

  • It’s okay to go back to a ‘normal’ job if you aren’t making it

Sarah’s guidelines for juggling multiple projects

  • Though it may be tough to give up control, outsource small tasks like photo editing and writing captions
  • Utilize programs (Excel, Word, PowerPoint) beyond what they may have been created for in an office environment

Sarah’s suggestions for beginning entrepreneurs

  1. Don’t be afraid to delegate; make use of freelancers on sites like Upwork
  2. Think about slowly scaling your business while you are still working a ‘normal’ job

 “It’s going to be okay”

  • Though entrepreneurship has its ups and downs, you should pursue the work you love


Feel the Fear … and Do It Anyway by Susan Jeffers 



Connect with Sarah Foster








Feb 23, 2017


 Laura returns with a mini-master class in duplicate content. Prepare to learn what it is and why it matters on this episode of the Better Biz Academy podcast!

As a freelance writer, it is paramount to understand that you cannot get away with copying someone else’s work. Even if it is unintentional, word-for-word phrasing already used on other sites has dire consequences for search engine rankings – not to mention the loss of credibility you will suffer as a freelancer.

Laura explains how to protect yourself and provide a guarantee that your content is 100% original! Click and listen to learn how to identify duplicate content and help your clients stay out of “Google jail.”

Key Takeaways

The definition of duplicate content

  • A situation in which a website has been copied, be it 100% or 5%
  • Google identifies duplicate content and gauges which site is original based on who posted first 

The consequences of duplicate content

  • Website is blacklisted from search engine rankings
  • No traction for your website means no new business

The benefits of using Copyscape

  • Helps businesses avoid “Google jail” by confirming that content is unique to their site
  • Allows freelancers to guarantee work is 100% original by flagging situations in which they may have inadvertently picked up on a phrase used on another site
  • Gives freelancers the opportunity to ensure that someone else is not using their content without permission

Laura’s advice for freelancers hired by clients with duplicate content

  • If they are unaware, you have a responsibility to let them know
  • Start from scratch rather than trying to fix the existing plagiarized content
  • Don’t let the client bully you into a lower rate because the previous writer was dishonest

Laura’s tips to avoid inadvertently submitting duplicate content

  • Don’t use word-for-word quotes unless absolutely necessary
  • Provide links to the original sources of data you cite
  • Safeguard yourself by providing clients with a courtesy Copyscape that guarantees original content



Laura’s Full List of Courses


Connect with Laura Pennington









Feb 21, 2017

 Ardelia Lee is a content roadmap engineer and copywriter who helps small business owners create intentional, goal-oriented content that supports long-term business growth. She earned both a BA and MA in English Language and Literature from Sam Houston State University. After moving from Texas to Detroit, Ardelia landed her first client, a small news publication called Daily Detroit, by answering an ad on Craigslist. That partnership led to referrals, and soon she had developed her niche in content strategy and copywriting for businesses. When she’s not scheming with her clients, you can find her curled up with an obnoxiously long fantasy novel and a warm cup of coffee.

On this episode of the podcast, Ardelia gets down to the nitty gritty of content strategy and reveals the common mistakes business owners make in that regard. She walks us through the steps she takes to develop working relationships with new clients and the Content Cleanse Challenge she is offering now!

 Key Takeaways

Quality leads can come from a number of sources

  • Don’t discount sites like Craigslist and Upwork when you’re looking to land those first clients 

The benefits of juggling a dozen (or more!) clients at one time

  • If you lose a client, it’s not a devastating blow to your income
  • Ardelia thrives under the pressure of having several balls in the air

Ardelia’s ‘freelancer writer challenges’

  1. Getting into a new niche
  2. Realizing that you can’t take it personally when a customer asks for revisions

 Ardelia’s advice for freelancers just getting started

  • “Just keep at it”
  • Find what you’re good at and go with it

Freelancers must devote time to both project completion and marketing the business

  • Ardelia spends three to four hours/day writing and two to three hours/week marketing

Clients don’t know or care when you do the work, as long as you meet deadlines

  • A mother with two small children, Ardelia works before her family wakes up, in the evening after her girls are asleep and on weekends when her husband is home

 Ardelia’s onboarding process for new clients

  1. Exchange email with client to determine fit
  2. Follow up with Skype/phone consultation
  3. Establish contract
  4. Complete client questionnaire to determine audience, goals, etc.


Common mistakes business owners make re: content strategy

  • Blog posts lack useful, relevant content that will help consumers solve their problems

 The advantages of pricing by writing packages

  • Freelancers can set income goals and take steps to book the appropriate # of clients
  • Clients know what to expect and can budget ahead of time

 Ardelia’s strategies for growing her business and business connections

  • Adding video content and webinars
  • Pursuing collaborations

 Ardelia’s best tip for content creators

  • Know why you’re creating the content you’re creating – be it to book clients, grow your email list or drive traffic to your website



Content Cleanse Challenge


Connect with Ardelia Lee






Feb 14, 2017

Laura returns with another solo podcast to share the strategy she uses to make the most of her writing time, the Pomodoro Technique. This approach wires your brain to focus on a single, specific writing task for a short burst of 25 minutes before allowing yourself a five minute break. While she initially resisted implementing this approach, Laura came to realize that she was less effective when multitasking and did benefit from working on a given task, free from distractions.   

Listen in to learn how the Pomodoro Technique helped Laura triple her business revenue, take on more clients and have time for herself and other projects! Then implement this valuable brain hack to increase your own productivity without sacrificing the quality of your work.

Key Takeaways

Guidelines of the Pomodoro Technique

  • Work in 25 minute bursts followed by a five minute break (or make use of a 50/10 minute cycle)
  • Eliminate all other distractions


Laura’s advice for dealing with stray thoughts that don’t apply to the task at hand

  • Keep a sheet of paper nearby to catalog ideas/to-do items that come to mind while you are working – to be dealt with later


Consider utilizing tools to help you focus

  • Laura recommends focus@will’s scientifically optimized music (and its built-in timer)
  • Applications like inbox pause for Gmail help to eliminate distractions


Laura’s tips for making breaks purposeful

  • Leave your work space
  • Do something physical, i.e.: walk on the treadmill, load the dishwasher


More time in front of the computer doesn’t necessarily result in increased productivity

  • Laura argues that you can accomplish more in a highly focused three hour period than you might in a distracted or fatigued ten hour block


Determine the time of day when you are most effective and focused to double or even triple your productivity

  • Laura works through three to four Pomodoro cycles when she’s at her best, between 5:00am and 10:00am


Laura’s Pomodoro challenge

  • Practice the Pomodoro Technique at least once a day for one week
  • Amplify the benefits by incorporating music and a timer to signal your brain that it’s time to work
  • Reflect on how much you are able to accomplish and the quality of your work



Laura’s Full List of Courses 


Gmail Inbox Pause

Boomerang for Gmail

Ed Gandia’s Focus@Will Podcast 


Connect with Laura Pennington






Feb 7, 2017

 Kali Rogers is the CEO and founder of Blush Online Life Coaching. She has her BA in Psychology from the University of Texas in Austin and her masters in counseling from Southern Methodist University in Dallas. She currently lives in Los Angeles, where she leads a team of five who coach millennial females all over the globe through the Quarter Life Crisis.

Kali first began to develop the idea for Blush while bartending her way through graduate school. She noticed the high turnover of young female managers and pitched the idea of online counseling to the large restaurant chain where she worked. Although they didn’t bite, Kali continued to be drawn to entrepreneurship, and when she was fired from a traditional counseling job, the time was right to start Blush.

Blush’s mission is to provide affordable, convenient and professional online life coaching for any girl, anywhere. The company is dedicated to encouraging, motivating and challenging girls from all over the globe. On this episode of the podcast, Kali destroys the stigma associated with counseling (strong, successful people benefit from coaching), explains Blush’s validating coaching style and encourages aspiring entrepreneurs to take the leap.


Key Takeaways

High functioning individuals benefit from counseling and coaching services


The psychological challenges of entrepreneurship

  • Coming to terms with the fact that you don’t fit in at a ‘normal job’
  • Explaining the service you provide to others (friends and family may not understand the work you do)


Kali’s advice to aspiring entrepreneurs

  • “Become friends with good enough” – perfect is not feasible
  • Check in regularly with supportive people who get what you are trying to do
  • You’re never going to be ready, so let go and go for it


Definition of Quarter Life Crisis

  • The feeling of loss and hopelessness young women feel after they leave the structure of school (where success was easy to measure) and suddenly face a freefall where there is no formula for success


Kali’s Marketing Tips:

  1. Expand your company through the power of writing – blog posts and email lists were the key to Blush’s initial growth
  2. Propagate with Pinterest – the recent use of Pinterest quadrupled Blush’s web traffic
  3. Take advantage of channels like Instagram and Google to attract clients to your site


Customize your services to maximize accessibility

  • New clients complete a profile before they are matched with an ideal coach (like the Harry Potter sorting hat!)
  • Blush offers a variety of options that range in price from $25 to $249



HARO (Help A Reporter Out)  

Connect with Kali Rogers









Jan 31, 2017

Laura returns with another solo podcast to share her business secrets with beginning freelancers. She offers advice in several areas of business basics, including marketing, dealing with difficult clients, developing a support system and establishing your schedule.

Learn from the best as Laura shares her own stories about getting started in the freelance writing business. Find out how she deals with negative comments from friends and colleagues who don’t acknowledge freelancing as a ‘real’ career and the strategies she employs to sever ties with difficult clients.

Laura also explains how conversion rate shifts as you become more established and why setting official business hours is necessary to maintain work-life balance. If you’re just getting started in the freelance writing business, this podcast is a must-listen!


Key Takeaways

The breakdown of marketing vs. delivering work to clients

  • When you’re getting started, it is appropriate to dedicate as much as 80% of your time to writing samples, pitches, etc.
  • Eventually, you will hit a sweet spot and commit the majority of your time to ‘billable hours’


The power to say ‘no’

  • Release your attachment to difficult clients
  • Simply explain that your circumstances/business model have changed and you will no longer accept work after a particular date


Laura’s advice about finding a support system

  • Friends and family may not understand what you do
  • Find people who do get it (i.e.: Facebook group, business coach, etc.) to keep you inspired


The benefits of establishing official working hours

  • You are not beholden to traditional business hours, but it is important to set aside dedicated time to work on your freelance business
  • Set aside time to do the things that keep you sane



Overcast App 

Laura’s Full List of Courses 


Connect with Laura Pennington






Jan 24, 2017

Kim Garnett is the founder of Brainy Girl Virtual Assistant. She and her team help online course creators with the technology and marketing of their online courses. They assist with the strategy and implementation of sales funnels, landing pages, webinars, email marketing and social media marketing for clients. Kim has created several successful online courses, and she is passionate about helping other entrepreneurs create passive income streams.

Kim was working a regular job and hating it when the idea for Brainy Girl was born. Wanting to get back to her first love of helping business owners and entrepreneurs, Kim placed an online ad and landed her first client. She worked nights and weekends and got very busy very quickly. Soon Kim was able to leave her j-o-b and freelance as a generalist. In the four years since, she found her niche – helping online course creators –  and her team has grown to seven.

On this episode of the podcast, Kim explains how to utilize email marketing, drive traffic to your website and build a results-oriented lead magnet. She also opens up about the current challenges she faces in growing a virtual team and mistakes she made along the way to building Brainy Girl. 

Key Takeaways

Kim’s secrets to finding freelance work

  • Just because we exist in a digital landscape doesn’t mean you can’t work locally; Kim landed her first clients through an online local classified ad
  • Look through available jobs for work a freelancer could do and approach those clients

Email marketing is an important component of your overall marketing strategy

  • When you have an email subscriber base, you can be in front of those people when you want to be
  • Only 3-5% of followers will see a post on a Facebook page versus a 20, 30 or even 50% open rate for an email

Kim’s advice for luring potential clients to sign up for your email list

  • Stay away from words like “newsletter” and “subscribe”
  • Build a lead magnet (white paper, ebook, video training, PDF, etc.) that offers value to site visitors

Kim’s suggestions for attracting customers to your website

  • Make sure that your lead magnet has a high conversion rate (Based on the # of visitors to the site, what percentage have opted in?)
  • Then employ Google, Facebook and YouTube ads
  • Use social media channels to drive traffic to your lead magnet via integration or a link

Steps to launching your email marketing list

  1. Find the right email marketing service provider (ESP), i.e.: MailChimp or ConvertKit
  2. Create your lead magnet
  3. Get your lead magnet on your website (embedded box, pop-up opt-in, or landing page)

Common stumbling blocks to creating an online course

  • Analysis paralysis (being so overwhelmed by choices that you don’t take any action at all)
  • Most of Kim’s clients get stuck on the technology and marketing piece; they are not familiar with how to link their systems (learning management, email marketing, webinar platform) together

 Kim’s tips for using marketplaces like Udemy and Upwork

  • Don’t put your signature course on a marketplace
  • Consider posting a mini-course on a marketplace to get your name out there and drive traffic to your personal LMS
  • Because you don’t “own” your students in a marketplace, give them a call-to-action that takes them to your lead page 

Kim’s best advice for people who are just getting started

  1. Be prepared for your first client by putting the building blocks in place (contracts, client onboarding processes, etc.)
  2. Take one small action step each day to move you toward becoming a full-time freelancer







Connect with Kim Garnett






Jan 17, 2017


Getting noticed online is a challenge, but Erin Montgomery has the secret sauce. She is the founder of Piper Media, a boutique communications agency that offers social media packages and à la carte services developed through Erin’s ten years of media and public relations experience. She works with both brick and mortar businesses local to her native Toronto and savvy online creatives across the globe.

On this podcast, Erin addresses the value of social media in marketing your business, maintaining self-discipline when you’re self-employed, and establishing clear boundaries with clients.


Key Takeaways

Erin’s smart strategy for landing new clients

  • Utilize targeted email cold calling to approach potential clients
  • Be specific in explaining where the client is now, and where they could be in six months – with your help


The secret weapon for staying disciplined when you work for yourself

  • Establish dedicated, routine work time
  • Go to a coffee shop or library to eliminate distractions

Set boundaries to establish work-life balance

  • Erin’s contracts outline her availability
  • She doesn’t work after 10pm or on Sundays (unless there is a serious issue)

Erin’s advice regarding how to package your work

  • Whether you do hourly or packages, script a detailed contract with explicit expectations
  • Piper Media creates custom monthly packages with a four-month minimum contract

Leverage Facebook to reach potential clients

  • Erin launched an Etsy shop for one-off social media services (i.e.: blog posts, newsletters), and she uses Facebook ads to advertise to small business owners, corporations and entrepreneurs
  • Facebook groups provide a forum where you can meet and chat with potential clients instantly

 Erin’s keys to getting the most value out of your social media content

  • Be consistent – post on a regular basis
  • Include a call-to-action in your posts – tell the reader what to do next (i.e.: answer a question, read your blog post, sign up for your newsletter)

 Make use of a scheduling tool to plan your posts

  • Erin recommends Hootsuite or the free scheduling feature on Facebook

 You don’t need a fancy degree to land a job in social media marketing, but you do need to understand the channels and be willing to do the work 



Hootsuite Academy


Connect with Erin Montgomery






Jan 10, 2017

Mella Barnes is a session singer, songwriter and producer living in Nashville, Tennessee. An animal lover, she has three dogs, a rabbit and any number of foster animals in various shapes and sizes. Mella is the author of Way Less Cowbell, a book on communicating with session musicians. She specializes in helping others complete their musical projects, working with corporate clients, songwriters and individuals with no musical background who want to compose songs for their loved ones as gifts.

On this episode, Mella offers advice for creatives seeking to use their talents in entrepreneurial ventures, discussing marketing strategy, organization and work-life balance.


Key Takeaways

Mella’s advice for people who are considering starting an online business

  • Don’t quit your day job, but lay the groundwork in your spare time


While many advise that you stick to one marketing platform, Mella argues that a diversified approach makes you “as findable as you can be”


Mella’s tips for staying organized and meeting deadlines

  • Record due dates in your planner
  • Stay in constant contact with your clients to discuss your progress


As you strive to achieve work-life balance, practice daily self-care

  • Mella hikes alone every day
  • If you don’t put yourself first, you won’t have any energy reserve to devote to your family or business


Mella’s guidance for creatives who believe they can’t get paid to do what they love

  • Make a mental shift by asking, “How can I be of service?”


Mella’s advice for dealing with difficult clients:

  • Create an avatar of your ideal client to determine who will be a good fit
  • Pay attention to how they treat you in your initial correspondence


Music playlists can help you focus and get motivated to work


Start where you are and celebrate progress, even if it’s only 15 minutes



Mella’s Book Way Less Cowbell: How to Communicate Your Musical Ideas 

Focus at Will Playlists 


Connect with Mella Barnes






Jan 3, 2017

 Laura is back with a solo podcast to discuss the benefits of taking on freelance projects that are outside your comfort zone. Although her core business is SEO blog writing supplemented by a handful of project management and coaching jobs, Laura recently had the opportunity to assist a client in the development of an advertising budget.  Inspired by this experience in print and digital marketing, she outlines the beauty of accepting opportunities that are not on-brand, the advantages of developing new skills and the ways freelancers can leverage newly discovered abilities to expand and transform their businesses.

Although you might hesitate to accept a project that seems unglamorous or outside your niche, listen and learn how to change your mindset, expand your skill set and uncover your hidden talents!


Key Takeaways

Every project you take on as a freelancer will not be on-brand

  • This is especially true for beginners who may not know what they’re good at
  • Rather than feeling ‘meh’ about a project that is not ideal, see it as an opportunity


Reasons a freelancer might take on projects outside their comfort zone

  • Financial considerations
  • Change of pace
  • They have the bandwidth and interest


Laura’s guidance about focusing on a niche

  • You should concentrate your freelance business on a handful of select offerings
  • But don’t close yourself off to other opportunities that come along


The benefits of taking on (and even pitching) opportunities that aren’t a perfect fit

  • Develop new skills
  • Incorporate new services into your business
  • Realize increased marketability


Laura’s advice about choosing projects that aren’t spot on

  • Don’t accept a project just because you need the money
  • Do assess each opportunity to see if it might be a good fit for your skill set


Complementary offerings allow you to pitch additional services to existing clients

  • Developing an expertise in press release composition allows Laura to offer an additional service to clients she already has a relationship with as an SEO blog writer



Laura’s Full List of Courses 


Connect with Laura Pennington






Dec 27, 2016


Daphne Gray-Grant grew up in the newspaper business. Her parents owned a struggling weekly, where she worked from the age of 16. From there she advanced to the position of senior editor at a major metropolitan daily, supervising a dozen reporters and editors and managing several daily pages. Eventually she spent four years as a director of communications for the newspaper’s parent company.

Today Daphne is a communications consultant, writing and editing coach, and the author of the best-selling book, 8½ Steps to Writing Faster, Better. She is currently working on her second book titled Writing Your Crappy First Draft. Her popular newsletter Power Writing, which is delivered to more than 12,000 readers around the world, helps corporate communicators, business owners and students write better, faster.

Daphne is also the mother of triplets, which only serves to cement her reputation as a compulsive overachiever. This time on the podcast, Daphne walks us through her journey from traditional job to self-employment and teaches us how to manage our time to accomplish long-term goals as we write better – faster!


Key Takeaways

Daphne’s best tip for writing faster without sacrificing quality is to break the habit of editing-while-you-write

  • Train yourself to separate the phases of the process: research, mind map, write, then edit
  • Avoid stopping to research when you discover a hole in your knowledge


Daphne’s advice for reaching a long-term writing goal:

  • Spend the first half hour after you wake up on your big project
  • We have maximum willpower and concentration first thing in the morning


What is most important to you may not be the most urgent

  • You must make time to work on the projects you love
  • For the sake of accountability, Daphne’s clients report to her each day – or she tracks them down!


Daphne’s tips for making a long-term goal into a bite-size, achievable project

  • Begin with a word count goal (if the client doesn’t give you one, create an arbitrary one of your own)
  • Do the math to determine how many words you need to write per day, working five days a week


Your feeling about your writing is irrelevant to the number of words you produce

  • You need distance before you can accurately judge your work
  • Daphne encourages writers to wait 6 weeks before editing (on a long-term project)


Select your topics in advance so that you are not faced with a blank page when you sit down to write



Daphne’s Book 8 ½ Steps to Writing Faster, Better 


Connect with Daphne Gray-Grant

Website and Newsletter Sign-up 


Dec 27, 2016

 Frank Salas (also known as the Talented Mr. Salas) is a serial entrepreneur from Texas living the digital nomad lifestyle. He was born homeless to a single mother, English is his second language, he was raised on a rural farm in Mexico, and he dropped out of college to start his first business at the age of 20. Starting with limited resources, Frank leveraged social media marketing to blow up his business and developed a unique skill set of hiring offshore assistants to grow his online empire while leveraging his currency to get the most return on manpower for his dollar. Today he travels the world, sharing knowledge on entrepreneurship with social media. When he’s not live streaming growth hacks for his tribe, the Talent Tribe, he’s probably somewhere on a rooftop smoking cigars or enjoying some yoga and posting it on his Snapchat.

On this episode of the podcast, Frank talks about his all-in attitude toward entrepreneurship, strategies to build your tribe via social media presence, and how you can scale your business through outsourcing. Get ready to get inspired!

Key Takeaways

Frank’s litmus test for deciding if entrepreneurship is for you

  • Would you rather work 80 hours a week for yourself and make nothing, or work 40 hours for someone else to earn a salary?


The Four E’s of Value

  1. Experience
  2. Expertise
  3. Emotions
  4. End game


Frank’s advice for determining your target followers:

  • Don’t say your product/service is for everyone, get specific
  • Ask yourself, “Who is the person I want to help?” and figure out how you can make their lives better


Successful entrepreneurs understand that social media is today’s primary marketing strategy and build an online presence to establish their tribe

  • Frank recommends live stream video as a way to connect with people who might buy your products or hire you as a speaker or consultant
  • Doing complimentary work demonstrates your value


Frank’s guidelines for outsourcing to scale your business:

  • Your job is to develop the relationships with clients and close the deal
  • Delegate all other work that is not necessary for you to do to virtual assistants
  • Establish standard operating procedures for processes


Knowledge is not power… The application and execution of knowledge is the power.



Trello App 


 Connect with Frank Salas

Facebook Page 

Join Frank’s Email List



Dec 27, 2016


Welcome to the premiere of the Better Biz Academy podcast with Laura Pennington! Laura is a wildly successful freelance writer who creates content for a variety of clients, including entrepreneurs, small business owners, life coaches and law firms. She is also the owner of Six Figure Writing Secrets, a platform through which she teaches new and emerging freelancers how to build and grow their businesses.

In 2012, Laura left a teaching career to pursue freelance writing full-time. In just 18 months, she established a six-figure freelance writing business. She is passionate about teaching others how to skip the trial-and-error stage and fast track their careers in freelance writing. On this episode, Laura covers the benefits of pursuing a freelance writing career and outlines the three things you must have to get started.


Key Takeaways

Don’t fall for the myth that it’s too much work to get started

  • There are no startup costs
  • You only need a computer, your brain, and an internet connection


While 80% of new businesses fail within the first year, freelance writing is low risk but has a high potential reward


Another benefit of pursuing freelance writing is that it fits in well with other responsibilities

  • When you work is up to you


Laura’s 3 Non-Negotiables for Landing Clients:

  • Quality writing samples
  • Clients will overlook lack of referrals and testimonials if you have killer writing samples
  • Determine the niche/industry you want to pursue and research what others are doing in that field
  • Consume as many free resources as you can
  • Pitch
  • Don’t focus entirely on yourself
  • Discuss what you can do to help the client reach their goals
  • Don’t overwhelm the potential client with too much information
  • Willingness to put yourself out there
  • You will hear no and/or get no response a lot
  • Don’t take rejection personally


Laura’s advice for presenting yourself as a competent professional:

  • Don’t present work with grammar or spelling errors; clients will write you off entirely



Laura’s SEO Writing Course 

Laura’s Full List of Courses 


Connect with Laura Pennington





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