Laura returns with another solo podcast to share her business secrets with beginning freelancers. She offers advice in several areas of business basics, including marketing, dealing with difficult clients, developing a support system and establishing your schedule.
Learn from the best as Laura shares her own stories about getting started in the freelance writing business. Find out how she deals with negative comments from friends and colleagues who don’t acknowledge freelancing as a ‘real’ career and the strategies she employs to sever ties with difficult clients.
Laura also explains how conversion rate shifts as you become more established and why setting official business hours is necessary to maintain work-life balance. If you’re just getting started in the freelance writing business, this podcast is a must-listen!
The breakdown of marketing vs. delivering work to clients
The power to say ‘no’
Laura’s advice about finding a support system
The benefits of establishing official working hours
Connect with Laura Pennington
Kim Garnett is the founder of Brainy Girl Virtual Assistant. She and her team help online course creators with the technology and marketing of their online courses. They assist with the strategy and implementation of sales funnels, landing pages, webinars, email marketing and social media marketing for clients. Kim has created several successful online courses, and she is passionate about helping other entrepreneurs create passive income streams.
Kim was working a regular job and hating it when the idea for Brainy Girl was born. Wanting to get back to her first love of helping business owners and entrepreneurs, Kim placed an online ad and landed her first client. She worked nights and weekends and got very busy very quickly. Soon Kim was able to leave her j-o-b and freelance as a generalist. In the four years since, she found her niche – helping online course creators – and her team has grown to seven.
On this episode of the podcast, Kim explains how to utilize email marketing, drive traffic to your website and build a results-oriented lead magnet. She also opens up about the current challenges she faces in growing a virtual team and mistakes she made along the way to building Brainy Girl.
Kim’s secrets to finding freelance work
Email marketing is an important component of your overall marketing strategy
Kim’s advice for luring potential clients to sign up for your email list
Kim’s suggestions for attracting customers to your website
Steps to launching your email marketing list
Common stumbling blocks to creating an online course
Kim’s tips for using marketplaces like Udemy and Upwork
Kim’s best advice for people who are just getting started
Connect with Kim Garnett
Getting noticed online is a challenge, but Erin Montgomery has the secret sauce. She is the founder of Piper Media, a boutique communications agency that offers social media packages and à la carte services developed through Erin’s ten years of media and public relations experience. She works with both brick and mortar businesses local to her native Toronto and savvy online creatives across the globe.
On this podcast, Erin addresses the value of social media in marketing your business, maintaining self-discipline when you’re self-employed, and establishing clear boundaries with clients.
Erin’s smart strategy for landing new clients
The secret weapon for staying disciplined when you work for yourself
Set boundaries to establish work-life balance
Erin’s advice regarding how to package your work
Leverage Facebook to reach potential clients
Erin’s keys to getting the most value out of your social media content
Make use of a scheduling tool to plan your posts
You don’t need a fancy degree to land a job in social media marketing, but you do need to understand the channels and be willing to do the work
Hootsuite Academy https://hootsuite.com/education
Connect with Erin Montgomery
Mella Barnes is a session singer, songwriter and producer living in Nashville, Tennessee. An animal lover, she has three dogs, a rabbit and any number of foster animals in various shapes and sizes. Mella is the author of Way Less Cowbell, a book on communicating with session musicians. She specializes in helping others complete their musical projects, working with corporate clients, songwriters and individuals with no musical background who want to compose songs for their loved ones as gifts.
On this episode, Mella offers advice for creatives seeking to use their talents in entrepreneurial ventures, discussing marketing strategy, organization and work-life balance.
Mella’s advice for people who are considering starting an online business
While many advise that you stick to one marketing platform, Mella argues that a diversified approach makes you “as findable as you can be”
Mella’s tips for staying organized and meeting deadlines
As you strive to achieve work-life balance, practice daily self-care
Mella’s guidance for creatives who believe they can’t get paid to do what they love
Mella’s advice for dealing with difficult clients:
Music playlists can help you focus and get motivated to work
Start where you are and celebrate progress, even if it’s only 15 minutes
Mella’s Book Way Less Cowbell: How to Communicate Your Musical Ideas
Connect with Mella Barnes
Laura is back with a solo podcast to discuss the benefits of taking on freelance projects that are outside your comfort zone. Although her core business is SEO blog writing supplemented by a handful of project management and coaching jobs, Laura recently had the opportunity to assist a client in the development of an advertising budget. Inspired by this experience in print and digital marketing, she outlines the beauty of accepting opportunities that are not on-brand, the advantages of developing new skills and the ways freelancers can leverage newly discovered abilities to expand and transform their businesses.
Although you might hesitate to accept a project that seems unglamorous or outside your niche, listen and learn how to change your mindset, expand your skill set and uncover your hidden talents!
Every project you take on as a freelancer will not be on-brand
Reasons a freelancer might take on projects outside their comfort zone
Laura’s guidance about focusing on a niche
The benefits of taking on (and even pitching) opportunities that aren’t a perfect fit
Laura’s advice about choosing projects that aren’t spot on
Complementary offerings allow you to pitch additional services to existing clients
Connect with Laura Pennington